Tons of innovation takes place in clothing for skiers and snowboarders, while bikers sit by and wish these garments were tough enough to stand up to a crash on asphalt. Case in point: Willy Bogner’s latest line of ski equipment incorporates front-and-rear LED lighting for visibility. The flat LEDs fit unnoticably into the clothing during the day, lighting up to provide illumination during nighttime runs. Power comes from seamlessly integrated solar panels. Motorcyclists constantly struggle to make themselves visible to drivers at night. It’s high time clothing manufacturers brought some innovation like this to the bike world.