Erik Buell: Athletic Technology

buell-1125R.jpg“We wanted the 1125R to just stand out and be radically different from anything else out there. Since it’s our first water-cooled bike, we were all panicked that people were going to say, ‘Oh, Buell’s just another cookie-cutter bike. They’re copying the Japanese.’ Erik Buell is speaking about his first water-cooled sportsbike, the 1125R. It takes a different path to rivals from Japan and Italy, yet arrives at the same answer: performance.

Click below for the interview or, as always, under Front Lines on the left.
Erik Buell – Athletic Technology

  • FatBiker883

    I’ve never really taken Buels seriously before now. But now i can see how Erik’s ideas start and what he does with them. I think this is actually a cool bike now.

  • http://www.thetransportationrevolution.com Max

    After reading that, I’m a Buell convert too. Good work guys, beers are on me tonight.

  • Hell For Fatties

    They mispelled Buell…

  • http://ching0n manny

    what in the world is that

    why does it have another stereeng thing in the back?

  • JR

    Is that just a bad photoshop? What’s going on here?

  • name

    Yes, the image is heavily photoshopped.

  • Bob

    That picture is dumb. I’m tired of seeing it in web searches.

  • gump

    whose idea is this looks like junk