Details: 2008 Moto Guzzi V7 Classic side profile

Dailies -


moto_guzzi_v7_classic.jpgWith the V7 Classic, Moto Guzzi is hoping to recapture some of the character and style of the original 1967 V7, whose 703cc 90˚ v-twin helped define the company for decades to come. Unfortunately, it looks like the company has failed to do either, laboring the bike with not only an anemic 50bhp engine, but also inaccurate design.
>Moto-Guzzi-V7-Sport-72.jpgThe V7′s look was defined not only by its shapely gas tank and
weird engine, but also by its exposed horizontal frame rails. The new V7 hides its non-horizontal frame beneath the
tank and plastic side covers, resulting in a product that, despite its
elegantly simple graphics and good color choices, ends up looking
decidedly generic.

Lacking its equally influenced-not-accurate competitors’ — bikes like
Ducati’s Sport Classic range or the Triumph Thruxton — modern
performance, we’re left wondering to whom Moto Guzzi intends to sell these. A solid original, weighing less than the Classic’s 189kg dry weight and making more than 60bhp, will outperform this new bike, looks much better
and can be had for around the same price. A used Triumph Bonneville is
equally inaccurate and share’s the Guzzi’s poor performance (can you
imagine using Triumph or Guzzi in the same sentence as poor performance
40 years ago?), but is widely available for considerably less.

We wish Moto Guzzi would catch on to what Triumph’s doing with the rest
of its range. Instead of building bad bikes that only have heritage
going for them, the company desperately needs to look at what characteristics
originally made Guzzis great: a unique sense of style and class
combined with hair-raising performance, and develop a modern
interpretation that can sell based on merit, not memory. We’re holding out hope for a 1200cc, 175kg Le Mans that combines Aprilia RSV-R Factory-level performance with its own unique take on cafe racer style.

Moto Guzzi

  • Stoatmaster

    Here in the UK, the Moto Guzzi Breva is a popular 1st/mid-life crisis returners bike.

    It is the same price (give or take) as the Bonneville and BMW 650, its immediate competition.

    Safe power delivery, predictable handling, comfy, reliable – all the solid virtues.

    If the V7 is aimed at that market, then it will do well.

    Only problem is, of course, that it needs to be cheaper than the Breva.

    If not, then at least we can look forward to some heavy discounting in a year or so.

  • Wes Siler

    It’s funny you mention the Breva, because its possibly my least favorite bike ever. Ugly, overpriced, underpowered, heavy, just a piece of junk. The V7 will be a bit cheaper (inline with the Triumph Bonneville) but it look like it’s going to make the same mistakes, which is disappointing.

  • Matt

    I’ve always liked the MG V-twin engine and the V7 Classic is the first MG I would seriously consider buying. Indeed, I will buy it if it is brought to the US.

    Horsepower, horsepower, horsepower!
    At almost twice the horsepower of my 2006 RE Electra X, the V7 would allow me to cruise at interstate speeds. I could once again drive inter-state – something I haven’t been able to do on my Urals and the Bullet.

    The retro style appeals to me. And, since I’m not a purist of any marque (I ride, I don’t tick off not-original demerits), I don’t necessaruly want a modern V7 stamped from the same dies as the original. As a matter of fact, I vastly prefer the newer retro style to the old, wonky green with eye-piercing red frame.

    Its modern engineering (ignition, engine, suspension, transmission, electrics, etc) is so far advanced compared to my rides of the last 8 years that there is no comparison. It’s superior in most every way.

    In addition, with all that excess horsepower, and it’s cradle frame, I can add on a classic sidecar like the cozy and really cruise in comfort.

  • Wes

    But what does the V7 offer, besides a badge, that a used Triumph Bonneville doesn’t, for cheaper?

  • Matt

    > But what does the V7 offer, besides a badge, that a used Triumph Bonneville doesn’t, for cheaper?

    The V7 offers the classic MG V-twin. The new Bonnie is to squat and heavy for me. It does not evoke the same response as does the W650 or even my RE Bullet. Light, nimble, fundamental machines both more like the original Bonnies than the new one is. Similarly, the retro Ducatis fail in their attempt (for me at least) since they try to roll performance into the package. If I want a sportbike, I’ll get one.

    The V7 Classic is an Italian UJM. Upright seating, tour if you’d like, commute if you’d like, have an entertaining Sunday ride if you like. It doesn’t pretend to be a sport-oriented bike and it doesn’t try to be its forefather.

    Entirely subjective, but it appeals to me like no other bike since my ’94 Sportster did.


  • Steve

    Does anyone know if will be available in the US?

  • Wes

    Yes, if it’s not already on sale here it will be in the very near future.

  • Guzzi Gadgy

    Traded in my Cali Vintage last Friday and picked up the V7 and have not stopped smilling since.Took it in yesterday (Tuesday) for first sevice 717 miles.I had a T100 Bonnie on which I toured abroad and maybe the honeymoon isn’t over yet but so far the V7 is definitely more fun to ride.

  • Chris

    Not all bikes need to be about speed and performance (just ask Harley). To my eyes, the V7 looks exquisite, and sounds ideal for a leisurely, relaxing weekend cruise.

    If you love the looks but really need more performance, I’m sure a good engine shop could coax a few more horses out of the v-twin, and it probably won’t be long before Staintune offer more free-flowing pipes.

  • Mike Brown

    Just sold my 81 Honda twin. Unless a compelling new UJM comes out in 09′, I’m going to buy a new Bonnie T100 or MG V7. I love the classic looks and feel. Sportbikes and Cruisers don’t interest me at all. In retrospect, I should have held on to my old BMW R75/5.

  • ian theobald

    have just purchased mine here in australia and its great ,much better than my old triumph tiger 100 and joked about not needing to use tools supplied on recent club run.Yes some stain tunes would be great but on enquiring at local factory was advised not likely to make any.

  • Marc Siry

    : we’re left wondering to whom Moto Guzzi intends to sell these.

    Maybe someone like me. A rider for 20 years, a classic Guzzi owner for 15, and a veteran of a half dozen Japanese motos, I’m ready to ‘retire’ from both the bigger, faster, stronger mania of Japanese sportbikes, and the time suck of classic bike ownership.

    I want a bike that’s fun to ride at legal speeds, light enough not to be a drag in downtown traffic, with looks that don’t resemble Optimus Prime on a starvation diet. Reliability and classy looks trump horsepower and authenticity for me at this point.

    My ’99 SV650 fit the bill, but they’ve edged up that bike to the point where it looks like it wants to be something else. Right now the plan is to get the ’73 Eldo to a home that can appreciate it (preferably, one with the full Snap-On set) and the VFR to someone who will ride it cross country, rather than cross town (my range lately) and replace them both with a fun little scoot. Triumph’s new Bonneville and this V7 are neck and neck. With the Goose’s shaft drive freeing me from the fun of lubing chains, it might end up being the winner.

  • larry atkins

    To all Guzzi owners.back in the 80s I owned a Lemans 850 mk3.I promised myself,one day I,d get another Guzzi,I,m sure,this is the one.Peace+ sweet noise to all. Cheers larry.

  • Frank Mitchell

    Sure looks appealing to me. I’m right now in the process of putting together a steed of Modern Classics to put up for hire in Central Florida. The Moto Guzzi V7 is every bit exactly the kind of bike I will be offering. Right along with the Hinckley Bonneville, Scrambler & Thruxton. might not necessarily be the bike to own for some of you, but I’m confident it would make a great ride while “Mama takes the kids to Disney” for the day. I’m expecting a Spring 2009 opening.

  • dosh

    i find it humorous that almost every comment on this article has been a rebuttal. I too would buy this bike

  • Konstantinos

    Oh God this is the bike of my dreams!

    I’ve seen it, driven it,smelled it, kissed it. The feeling of the V2 is just priceless. I wouldn’t mind even if it had 20hp, as long as it could reach 100mph.

    There no other current production bike i would like to own.

    By the way, what is the problem of this reviewer? Take this advice from me dear friend: Just go drive and review sth like gsxr. It is an insult for V7 to be reviewed by adrenaline addicted kids.

    It is a bike for real motorcyclists, that would like to ride it till gas runs out of the world.

  • Mike Everatt

    I currently own a Harley tour bike, and while I intend to kep that one for longer trips, I love the idea of a smaller bike for going to and from work. This Guzzi fits the bill perfectly. In fact, it reminds me of my first bike — an 80 Honda CX500, with one exception — its much more comfortable! The Triumphs are nice too, but if I had to choose today, its the Guzzi in the garage…

  • Sean

    Infact this bike is really appealing to people who love retro looks, i was really tempted. In term of specs and what you get for the price, I seriously think is not worth. In Australia the triumph bonnie cost au$13000 on road which is au$2500 cheaper than V7. I certainly believe the reliablity of Triumph is so much better than Motoguzzi.