Arai tops J.D. Power survey for 10th year running

Dailies -


JD_Power_arai.jpgPhoto: Basem Wasef

Arai came first in the J.D. Power and Associates Motorcycle Helmet Satisfaction Study for the 10th consecutive year, the research firm announced yesterday. 5,386 purchasers of new 2007 model year helmets were asked to evaluate their overall satisfaction based on 11 different criteria. Those results are then totaled and helmet brands are ranked on a 1,000-point scale. Shoei, with 816 total points, came a close second to Arai’s 819. Icon came third with 806.
>JD_power_helmet_2.jpgThe criteria owners were asked to evaluate are: quietness;
ventilation/air flow; de-fogging; face shield ability to keep wind out;
face shield ability to resist scratching; ease of replacing face
shield; scratch resistance of shell; color/graphic design; weight; ease
of fastening the strap; and comfort/fit. The survey does not evaluate
safety and did not include all brands of helmet available, a notable
exception being AGV/Dainese.

A couple of additional interesting points were discovered in the
survey’s data. Overall satisfaction with helmets is up, averages for
all 11 criteria are at their highest since the study’s 1999 inception.
Also, the perceived value of a helmet increases with its purchase
price, in other words, among the respondents, more expensive helmets
were deemed worth the expense.

J.D. Power

  • Clive

    Man, that Arai is F’ed up!

  • Wolv

    ICON all the way!

  • BillyName99

    Funny thing, the H-D Branded helmets are made by HJC, KBC and a couple No-Name factories in China, yet they out did the HJC & KBC lids in the survey…

    The Only Difference between My HJC SyMax and the Harley ‘System’ flip-up is a couple of stickers and about $300.00!