BMW GS Trophy – Tunisia to pit owners against each other

Dailies -


GS_Trophy_Tunisia.jpgNow here’s the kind of marketing we can get behind. Like the BMW Unstoppable campaign, the GS Trophy promotes the aspirational adventure capability of the BMW GS-series. Also like Unstoppable, the Trophy is all about participation, except this time that means racing in a nine-day rally in Tunisia and the chances to take part are extremely limited.
>Only three riders each from Germany, England, France, Italy, Japan and
the US will make the cut and the bad new is, registration for those
slots is already closed. Participants will be chosen based on riding,
mechanical and writing abilities — they’ll be expected to record their
adventures on a dedicated website — and then BMW will take care of the
rest, prepping them for the rally and flying them to Tunisia.

BMW describe the Trophy as, “A lengthy and challenging ride in the
rugged country-side of Tunisia both on and off-road on new F 800 GS
bikes that have been adapted by Touratech. It will include numerous
tests in individual riding skills and group teamwork to overcome
natural and man-made obstacles in the course of the ride.” Those tests
will include low-speed dexterity and enduro skills in dirt sand and
water and will require teamwork in addition to riding ability. And the
best thing is: there’s no sign of involvement by either Ewan McGregor
or Charley Boorman.

The GS Trophy — Tunisia will run from October 15-24, 2008.


Thanks for the tip, Marc.

  • http://http:/ johnc

    what’s up with dissing ewan and charlie?

  • remy

    It’s a staple of this site. I think they’ve only done good for the motorcycling community. I’ve taken up touring because of their shows. Whatever. To each his own.

    This rally seems like a good one to follow. I’ve bookmarked the BMW site for it.

  • motomeme

    Charlie and Ewan – nice. Motomeme gets it!

  • a.g.

    While the bottom line for all of us may be ‘any positive pr for motorcycling is for the greater good,’ Ewan and Charlie irk anyone who is an adventure rider because of the way the trip was “choreographed.” And if it wasn’t exploited enough as a, it’s now a television series.

  • NBR

    Well – those two inspired me to take up riding later in life… just don’t expect me to buy the action figure dolls, or cologne, or …


    AND SPAIN !!!!!