Aprilia has just launched a micro-site for the RSV4 complete with video and an extensive gallery of new images of the RSV4 race machine on the track. That said, we can’t help but be underwhelmed at the site’s surprising lack of production quality.>After making it past the intro video complete with cheeky nineties
Italian rock soundtrack, we clicked on the link for the full video expecting to be bombarded with screaming engines, massive wheelies, beautiful slow-motion passes and glorious detail shots of the RSV4 Factory along with bits of the racing machine to promote the Factory’s pedigree.
Sadly, we got the lots of the race bike with bad special effects instead. The sound of the engine while passing the camera is clearly a repeated track and the over-use of glowing red “eyes” feels hokey after the tenth time.
Also surprising is the lack of focus or information on the rest of the site concerning the RSV4 Factory, which only gets a few studio and trackside images, but no new information. The site focuses almost purely on the race machine.
While we figure this marketing ploy is based on the old “Race on Sunday, sell on Monday” adage, we think a description of the purchasable version of the SuperBike racer might be smart to give folks who want to buy one. Or at least make video with both bikes, like that other company that sold exotic V4 racers. Call us crazy, huh?