Roland Sands brings Benjamins to Bell Star C-Note

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The Bell Star C-Note is the fruit of a new collaboration between the helmet maker and custom bike designer Roland Sands. Featuring a graphical tribute to a $100 bill (hence the name), the special edition Star will retail for $699 (compared to the plain Star’s $550). The extra money is justified not only by the charitable contribution made to the Feed Roland fund, but also by the C-Note’s incredibly elaborate paint job, which is the most complex Bell has ever created.

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The level of detail Roland has applied to the C-Note is staggering,
with something new to see on nearly every square inch. We also like the
packaging, which will make the helmet an even more attractive
proposition to consumers and continues the RSD branding to great
effect.

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We just took our new Bell Star out for a track day and couldn’t be happier
with its comfort, fit, ventilation, looks and overall quality. While
not quite up to Arai RX-7 GP levels of fit and finish, the Star isn’t
far behind and undercuts its Japanese competition by at least $100.

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Roland chose the $100 bill for the graphics due to his consummate
respect for Benjamin Franklin’s contribution both to American Democracy
and technological progress. If Ben was alive today, we ‘re sure he’d be
positively electrocuted.

Bell

  • http://www.robotribe.com Robotribe

    “Roland chose the $100 bill for the graphics due to his consummate respect for Benjamin Franklin’s contribution both to American Democracy and technological progress.”

    Oh, sure. It has nothing to do with the “bling” factor whatsoever. Roland’s never been about “
    “flash” and subscribes exclusively to substance, especially anything related to American history.

    If that fine little piece of marketing isn’t outright sarcasm or a joke, I’m insulted that Bell would think consumers are that gullible. Nice looking helmet, but totally TACKY.

  • http://hellforleathermagazine.com Wes

    Roland’s exact quote was:

    “I used the 100 dollar bill because the 1000 is no longer produced and
    because Ben Franklin was one of the true original American pimps.”

  • contender

    This helmet will look badass when I am riding my candy-coated busa with the stretched single-sided swingarm and NOS.

  • http://setthemfree.tumblr.com Sasha Pave

    The illustrations are gorgeous!

  • http://www.screamingrockets.motionsforum.com isaac

    The livery is truly amazing. It puts my plain black colored Star to shame, LOL.