Roland Sands Design is collaborating with Toyota Trucks and Upper Playground to create a large art installation that will be featured at each of the International Motorcycle Show stops this coming season. Called Architects of Inspiration, the participating artists have been commissioned to create works inspired by RSD’s bikes and Toyota’s trucks.
The installation itself looks absolutely massive and should easily
dominate the other displays at IMS. It’s in that environment — sitting
amongst tacky aftermarket retailers and cheesy manufacturer displays –
that the project will excel, providing a beacon of creativity in an
otherwise depressingly unambitious environment.
Having worked on several art-as-marketing type deals ourselves, we can
sympathize with the challenges everyone involved faces in bringing
together the need for corporate promotion with the desire to create
credible artworks. Based on these early, in-progress images we wish
they’d found artists with a slightly wider range of styles to work
with, but are encouraged by the results so far. We look forward to
seeing the exhibition in person when it arrives in New York on January
16th. A full list of dates is in the gallery, which you can access by
clicking the image above, or by clicking here.