Dainese Tattoo suit: good idea, poorly executed

Dailies -


Dainese_Tattoo_10.jpgThe neat thing about the Tattoo suit, based on Dainese’s second tier Ykz. racing suit, is the process used to create the patterns. The suit is made from kangaroo skin laminated with a layer of Lorica (the fake leather most racing boots are made from). The shapes are then carved out of the Lorica, exposing the white kangaroo skin beneath. It’s the design that Dainese has chosen to apply to the suit that we take issue with.>

Designed by Australian tattoo artist Luca Ionesco, the pattern draws
influence from both traditional Maori and Japanese tattoos. Yes, two of
the most hackneyed styles of tattoo that exist. Furthermore, the same
design will be applied to each and every one of the limited edition
suits, meaning that none of these Tattoos will be unique to its owner.

We’d much rather see Dainese allow individual customers to submit their
own patterns, which could then be carved out at the factory. Buyers
could choose to have their own tattoos repeated on their suits, explore
designs they’d never have permanently etched on their own skin or even
create their own non-tattoo inspired race patterns. The important thing
is that each and every suit would be absolutely unique, just like any
good tattoo.

Click the image above for the gallery.

Dainese via iWishihadthis

Thanks for the tip, Adam.

  • Dr.Danger

    Bad execution, It doesn’t really look Maori or Japanese. I see some detail bits that touch both styles, but as a whole it just looks like a generic pattern.

    I would love a custom tattoo designed jacket/suit, if I could pick the pattern.

  • Tyler

    I still have two of the tattoo jackets from 1997, they still look great and fashionable….I wish they would just update those styles. This new stuff is OK.

  • http://triumphdaytona675.wordpress.com Sam

    It’s a great idea but I’m going to hold off until they do some really classy designs like an anchor on the arm or a lady with a snake wrapped around her, ideally holding a sword.


    P.S. If any of those designs could look like they are on fire that would also be good.

  • Tanshanomi

    I’d have to cut Dainese some slack, here. Look at this product for what it is, not for what you’d hope to have them offer. Custom designs would surely be a logistical nightmare, and the resulting cost would most likely be prohibitive for most customers.

    And so, barring anything custom, a design with wide-ranging appeal is needed. What you call “hackneyed” could also be thought of as the most ancient and traditional schools of tattoo. It will probably look much more appropriate in a couple years than a more contemporary, trendy look.

  • http://www.damiengaudet.com blankfocus

    I’d have to agree with Tanshanomi on this one. I can appreciate this for what it is…and I think it looks much cooler than a big,
    “Look at my LOGO!” stuck on the back.

  • Jason

    Tanshanomi’s right on. HFL has shown a surprising lack of appreciation here for what kind of effort it takes to bring a product like this to market. The laser cutting job probably only makes financial sense if a large batch of the same pattern is made.

    That being said, if this line is successful, look for more and varied products that employ this manufacturing technique in the future.

    • http://hellforleathermagazine.com Wes

      This is a limited edition, small production run product being sold at a premium. Instead of acting like Harley and packaging individuality into a generic product, we expect Dainese to do better. Would it really be that hard to feed some separate sets of data into the laser cuter and charge a bit more for the privilege?

    • http://hellforleathermagazine.com Grant Ray

      I just don’t see it that way, Jason. Dainese is already offereing the suit at near-boutique level under the marketing umbrella of a luxury good. There are enough of well-off consumers who would pay extra for a personally (laser) die-cut race suit to justify a bespoke line.

      Which, by the way, isn’t that hard. The tool for the current suit is already set up to do it. Dainese’s just needs to swap the pattern. Like swapping patterns on a standardized chunk of metal in a CNC machine.

      • Jason

        Wes, Grant, perhaps you guys are right. I dunno. All I can say for sure is in my professional experience as a mechanical engineer, a large part of the expense in any custom CNC machined part (or any of computer controlled manuf. process, which laser cutting is included) is the setup. What I mean is taking the designer’s CAD file and turning that into a program of work for the CNC machine. Some of this conversion process is automated, but it almost always requires review or modification by a skilled CNC technician.

        Once that program of work (CAM, toolpath, etc.) is established, it’s relatively simple task to bang out many copies of the same thing. But once you change the pattern or design, you have to start over again. So Grant, I disagree with your statement that changing the pattern isn’t “hard”. It does involve a lot more work than making many copies of the same thing.

        Then there’s also the issue of design aesthetic and brand. I can see a design-conscious maker like Dainese not wanting random punters’ ideas of tattoos laser-cut onto products with their name on it. I could see them wanting to have some control over what images gets associated with their brand.

        But, I dunno. Dainese does have a program for ordering custom-fit suits (which according to the folks at the D-Store San Francisco, costs $500USD extra on top of the suit cost). Maybe they’ll add a service for custom laser-cut patterns…

        I think that the more likely scenario is that a maker other than Dainese will make leathers with customer-spec laser-cut patterns.

        What I suspect happened here is that you guys see potential for some really cool custom designs made with this technique, but are disappointed that Dainese didn’t make that available. Rather than being critical of Dainese, I would have expressed an eagerness to see a maker offer laser-cut designs as a custom add-on.

        • http://hellforleathermagazine.com Grant

          Thanks for the well-thought reply Jason. I know the transition from the client’s wants within Dainese’ parameters to the finished file takes work, but no more than a tailor preparing a bespoke suit, which was my point.

          A trip to the tailor may take 4 or 5 visits. I would expect that amount of work for a custom suit from Dainese, as I think they have the talent to pull it off.

  • Heike

    Hi everyone,

    But Vale looks so sexy in it!!!! LoL

    Just how much are these suits? I think they’re cool, but I bet they’ll be made for men only.

    Just like on other websites where they talk about buying stuff for ‘the pillion in your life’…I think I’d look cool in one of those on my Fazer…


  • http://www.facebook.com/album.php?aid=36092&id=769353420 Schmick

    If anyone has gear like this, has a slick streetbike and lives in Brisbane, I’d be interested in talking about collaborating on a photoshoot. I want to do a Matrix style that I could add to my portfolio.

    I’m a photographer and would be happy to do a deal with the right person. Would have to be fit/athletic to fit the concept. Drop me a message if interested to schmick.01@gmail.com


  • Bill

    What a pile of C$$k!!!

  • Dan

    For those who appreciate the extent of work involved in creating what Dainese has produced in the Tattoo series, I have just re-created this theme on a Ducati Streetfighter in High Gloss Carbon Pearl with a Flat Black background. I created my own digital images in vector format using the Tattoo suit and jacket as reference, which was then plotted on a vinyl cutter for numerous stencils that would allow repeated matching patterns on both sides of the motorcycle.

    I must say, this design is quite a challenge to work with, and I spent over 100 hours developing the vector images and performing multiple tests before I saw results that would bring the original Leather intended design to life with Automotive paints. My hat’s off to Dainese for bringing this idea to fruition, as it provided a source of inspiration for me to expand my capabilities as an artist, and also present a fresh idea that dares to stray away from the norm.

    • http://hellforleathermagazine.com Wes Siler

      Hey Dan, you should send us pictures of that. info at hellforleathermagazine dot com.