Photo: Gigi Soldano
Responding to Kawasaki’s MotoGP withdrawal, Monster Energy has shifted its sponsorship budget to eight-time world champion Valentino Rossi. The two-year deal is worth €2.5 million ($3.3 million), with an extra €500,000 should Rossi win another championship. It’s not currently known how this new sponsorship will affect Rossi’s deals with existing sponsor FIAT, nor how it will alter the look of his helmet, bike and leathers. We expect details later this week when Monster Energy will issue a formal statement.
via Two Wheels Blog