Shift women's gear designed by woman

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In a shocking reversal of standard industry practice, Shift employs a woman to design all its motorcycle gear. For her latest women’s collection, Sonia Lunardon, formerly of Alpinestars, brings together classy understated designs with unique functionality — the cuts, designs and even armor are specific to the fairer sex.
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Typically, women’s motorcycle gear consists of tribal flowers and an
awful lot of pink. That’s what girls like, right? Instead of men trying
to give women what they think they want, Sonia gives women what she
wants. That means function and safety equal to that of gear typically designed for
men in a shape that’ll be complimenting and comfortable for its
audience. There’s traditionally been a huge gap between clothing women actually want to wear and clothing that will protect them on a motorcycle. Shift if trying to narrow that gap.

Both the Envy textile and Viper leather jackets incorporate
female-specific armor in the shoulders and elbows and rugged,
articulated construction. The Envy makes room for a back protector.

The Empire leather  long-cuff leather and RPM short-cuff mixed material
gloves are designed to fit female hand shapes and sizes (available in
sizes 7 through 10) while providing plenty of safety. Both use hard
knuckle protection and reinforced palms.

I wore Shift dirt gear for Expedition: Moab and found it to have a high
quality to price ratio. In fact, Grant had to borrow my gear this week for a
feature he’s putting together out in California; his Answer outers were
destroyed by the Moab trip, while mine look virtually brand new. Well,
they would if I had bothered to wash them.

Shift

This Shift Racing gear can be found on Amazon.com
  • http://bolty.net Stacy

    I’m pretty sure that European brands like Rev’it and Rukka probably have women designers in-house as well. Rev’it definitely gets the gold star for catering to us ladies. At one point, their catalog had six or seven gloves just for women. Overkill? Not so much, when we’ve been lucky to get just one glove from the other manufacturers, and a summer one at that!

    Thanks for letting us know about Shift. I’ll have to give them another look.

  • J.P.

    Yeah, REV’IT! has several female designers. And they ride too…

  • Mitch

    Very cool. It is interesting to see the gear manufacturers that have at least one person in their employ who inject the brand with some aesthetic from modern fashion, and the ones that do not. Seriously, there’s some gear out there that is designed to match the Yamaha Seca II and then they called it a day.

  • Zeitgeist XIII

    Many companies have used female designers for many years. I have worked on the supply side and I really do not know of many male designers ratio wise. IFW, Triumph, HD, Alpine, Dainese, all the design staff are predominately female. Its just they design what they are told to do and up until the past couple of years it has been always guy oriented stuff.

  • ocholoco

    there are quite a few female designers out there in the motorcycle industry. however the purchasing power often lies in the hands of men where they tend to opt for more conventional and safe designs for women than really pushing the envelope and getting products out there that really cater to what women want. congrats to shift for stepping outside the comfort zone

  • zegoi

    I can’t think of a company that does not have female designers….I have met female designers from icon, joe rocket, etc at some of the bigger races