Optical Illusions conceal motorcycle safety

Dailies -


Think_Bike_illusion.jpgOne of the sad realities of riding a motorcycle is that no matter how safe you ride, how much gear you wear or how observant you are, car drivers will still do their best to kill you. In most cases this isn’t intentional, in some cases it’s not the result of incompetence or lack of attention, but rather a mental block created because car drivers look for other cars, not motorcycles; they’re not thinking bikes, so they don’t see them, which causes accidents. That’s the premise for Transport for London’s long-running “Think Bike” campaign, it wants to shock car drivers into thinking about motorcycles while they’re driving. It works.

Where previous campaigns have focused on gruesome crashes and some have
even been interpreted as anti-motorcycle, M&C Saatchi’s new ad
instead focuses on describing the problem at hand in a credible graphic
format. We don’t know if it’ll be as impactful to such a wide
demographic as its blood and guts predecessors, but it’s exciting to
see the topic addressed in an intelligent, creative way.

Transport For London

  • http://weroam.wordpress.com Darek

    I think the fact that they’re even trying is great though. They’re putting out information to the public who might not have even thought about it.

  • Zeitgeist

    Anything to raise awareness is good. Sadly in most cases it does not probabaly reachthe ones who need it the most.

  • sovfr

    Wish we had this kind of campaign in Canada. Motorcycles don’t even get a “first” thought here…

  • Rence

    Would be good to include a link to the actual campaign.. I can’t find anything on these sites.

  • Fitz in Canada

    Please don’t use the non-word “impactful”. I understand English is a dynamic language, and neologisms are common, it’s just that this particular one is really clunky and smacks of corporate newspeak.

    Sorry, it just REALLY bugs me.

    Cool video, though. Very effective, I would think.

    Fitz in Canada

  • LADucSP

    Very cool angle on demonstrating one of the key problems. Unfortunately, I’ve found the only thing that really gets cagers seeing motorcycles, is if a close friend or loved one rides. Then, they become mentally invested and it creates cognition.

    Something like that anyway….