Most of us in America think of the golden era of Honda advertising as Grey Advertising’s 1962 breakout, genius campaign You Meet the Nicest People on a Honda. However in 2002, Weiden+Kennedy London understood Honda’s real power rested in its long-standing corporate message Yume No Chikara , or “See one’s dreams.” In a dazzling display of master class branding, Honda Japan has released a huge inventory older advertisements under the updated moniker The Power of Dreams, with over four decades of older motorcycle campaigns in convenient screensaver size.
The amount of sheer awesomeness is overwhelming, and we’re not just talking about cool old bikes. The ads selected by Honda Japan’s team show an incredible understanding of how to properly create aspirational advertising with elegant simplicity, deftly using color and narrative to build easily recognizable relationships beween people, urban spaces and Honda in everyday life. The result is a body of work that is hugely successful and inspiring.
Every day this week we’ll be featuring a new gallery of images culled from the archives. Today we start with the greatest selling machine of all time, the diminutive Honda Super Cub.