2010 BMW S1000RR – Fast Like a Cheetah, Scary Like a Model



2010 BMW S1000RR

Brought to you by the same photographer as that other really awful BMW S1000RR fashion shoot, Markus Hoffman has ditched the crappy helicopter and rainy runway for a dark photo studio, some tame cheetahs and a model nearly as frightening as Omahyra. Markus makes the same mistakes he made last time: failing to use the motorcycle creatively, failing to incorporate it into his narrative, failing to have a narrative and just taking plain old bad photos. BMW, stop giving this man money and exclusive access to your motorcycles, your budget would be much better spent working with real photographers or even just students.

Check back later today for coverage of the official 2010 BMW S1000RR unveiling in Monza.

  • http://www.flickr.com/photos/24829474@N03/ Enthusiast

    I like how you can’t see the bike, put a cholo into the mix and you have something.

  • geonerd

    hey look. i think i see a motorcycle back there.

  • http://artistruth.livejournal.com will

    What? Oh, I see it now. Huh.

  • Mitch


    • geonerd

      i got a fevah and the only cure is more cheetah.

  • Reginald

    Wait wait wait. Is BMW selling cheetah’s? If so I’m waiting for the M series.

  • Scott

    “failing to use the motorcycle creatively, failing to incorporate it into his narrative, failing to have a narrative and just taking plain old bad photos.”

    Wes, what the hell are you talking about?

    You could have said “failed to have the model get nekid.”

  • Phil H

    No particularly interested in seeing that particular model in the nude. As Wes said – SCARY.

    • http://hellforleathermagazine.com Wes Siler

      Yeah, and I’m not into 14-year olds either.

  • v

    nice prada add
    ps:when will these “fashion photographers” learn that faux bleach bypass(sort of) and computer vignette is cheesy
    i think the cheetah-fast bike association would work but not in this context.

  • http://www.flickr.com/rfcdesign rob

    why all the bullshit props, isn’t the beauty of the machine enough?

    • richard

      i feel you 100% on that.

  • generic1776

    Put the animals and the girl behind the bike… obscure the living things just enough that you have to pay attention to the details of the vehicle itself to see what’s behind it.

    Using an unpainted carbon-fiber fairing makes incredible images for showing off the angles and surfaces of the vehicle. It is a shame you can’t see the bike.

  • Isaac

    Does the girl come with the bike?

    “Needs more cowbell”.

  • mr happy

    hahahahahahaha…kind of cute “BMW selling Cheetahs” picture is ok, your just jealous…sounds to me like a bunch of frustrated unemployed Wall St. burnouts making the comments….or better yet some very unemployed photographers LMAO X-D

    ……and where is your work LOLLOLOLOLOLOLOLOL,

    and dont give me that …where’s mine ….Im not a photgrapher…..too busy riding and and laughing at these posts…