Ducati talks Strada Aperta, cruiser

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“The ‘road enduro’ of which many spy photos exist will be there[EICMA]…however, we don’t think of it as an ‘road enduro’ like the mags describe it,” says Diego Sgorbati, Ducati vice president of marketing in an interview with an Italian magazine. That’s the first official quote related to the Ducati Strada Aperta a new adventure touring model that’s expected to be in the same vein as the Yamaha TDM, new Triumph Tiger and KTM 990 SMT.

Update: MC24 sent over a couple new shots, so we figured we’d run a gallery of all the Strada Aperta spy photos.
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“Ducati is looking at many segments, scooters, custom, enduro,
off-road…it’s a normal expansion,” says Sgorbati. “Before going down
one road though we look at all the potential barriers, technological
and distribution related. For example, how many of our dealers can sell
a superbike, as well as a motocross bike? Also, does it match the
‘soul’ of the brand, does it make sense? What worked 20 years ago might
not make sense today. [The Ducati Vyper cruiser] in any kind of near
future, yes, it’s out. Maybe in 4-5 years we would look at the custom
market to as well as other segments to see where we could expand.”

It’s expected that the Strada Aperta will use a version of Ducati’s
water-cooled V-Twin although its not known if that will be the Ducati
Streetfighter’s
1099cc engine or the newer 1198.4cc motor. That engine
and the street-focused running gear evident in the pictures above and
in other Strada Aperta spy shots indicates that while the bike might be
tall like a giant trailie, it’s focus will resolutely be on-road
performance, hence the name, which translates to “Open Road.”

Ducati.ms via Ducati News Today via Asphalt and Rubber

  • http://muthalovin.com the_doctor

    “Ducati is looking at many segments, scooters, custom, enduro, off-road…it’s a normal expansion”

    In Austin, everyone and their dog has a scooter. I dont want everyone and their dog to have a Ducati scooter. But, I guess Ferrari did make that godawful Ferrari Segway…

    • http://hellforleathermagazine.com Wes Siler

      I’ll eat my hat if they make a scooter.

      • http://muthalovin.com the_doctor

        Can I get that in writing?

  • http://www.fast3r.com Lowell Goss

    Terreblanche had been pushing Ducati to look at cruisers for years. He predicted the rise of the power cruiser market.

    • James

      Terblanche has not worked for Ducati for sometime. The Vyper program may have started under his watch though.

  • General Apathy

    “The ‘road enduro’ of which many spy photos exist will be there[EICMA]…however, we don’t think of it as an ‘road enduro’ like the mags describe it,”

    Then how DO you think of it? “Adventure Tourer”? “Sport Tourer”? “Sport Adventure Tourer”?

  • Hosenpants

    “…expected to be in the same vein as the Yamaha TDM, new Triumph Tiger and KTM 990 SMT”

    Taken to mean: we’ll see this new Ducati as much as these three models – rarely to never. Will KTM even import the SMT since they’ve gummed up their street efforts?

  • bromike666

    I must be getting old. I just don’t understand these Ducati kids today. Scooters? Off Road? Customs? Cruisers?

    On the upside, each fugly new Ducati saves me $$$ and makes me love the three I already own more and more.

    • Ben(pi)

      You’re not getting old, it’s just that the designers are being forced to listen to “Market research,” rather than play around in the parts bins and come up with something interesting. For instance, an 888 frame, and a 900ss engine, to create a now iconic motorcycle that saves a company.

      After all, research is always better than following your gut (tongue firmly planted in cheek).

  • http://www.ducatinewstoday.com Mark Morrison

    Just as Porsche made the cardinal sin of producing the Cayenne and it actually worked out for them financially (if not for the brand) it wouldn’t surprise me if Ducati produced a scooter as crazy as it seems as I report here http://www.ducatinewstoday.com/2009/07/would-you-believe-a-ducati-scooter/

    • http://muthalovin.com the_doctor

      See that Wes? I hope you have a mighty tasty hat!

      • http://hellforleathermagazine.com Wes Siler

        You guys are so crazy. Doing some market research in the scooter direction is not the same thing as actually producing something. Hopefully you guys see HFL content as being grounded in reality, not fantasy.

  • tj

    id add 2 more scooters to my scooter stable if they came out with them. forget your american idea’s and ride one and see how usefull and fun they are.

  • Mitch

    Opinion aside, exactly who is gunning for a 100hp performance scooter? What kind of Venn diagram has ‘Race Replica’ and ‘Groceries’ as circles?

  • deckard

    Those headlights suck. As do the ones on the 1098/1198. Please Ducati, design something original, or copy from something other than a Honda CBR.

  • Dr. Gellar

    If Ducati is looking to enter a few different traditionally “non-Ducati” categories, why not produce a scrambler based off of the 696 Monster engine? Something like this…
    http://4.bp.blogspot.com/_JBCSy1oyahI/Sco–2yIG0I/AAAAAAAAAcw/Vu9dMmGmduA/s1600-h/DUCATI+DESMOSCRAMBLER+696+O.B..jpg
    …or how ’bout a modern version of the V-4 Apollo cruiser? Develop an big air-cooled V-4 based on their Monster engines, styling similar to a Harley but with a Ducati flair, lighter weight, and of course, better performance to compete head on in the cruiser market. Both a modern scrambler and Apollo could be marketed under their SportClassic banner to connect them with Ducati’s overall history, if not their racing history.

  • Zack

    Sport bikes and enduros have gotten so tall that short people can’t easily get a leg over anything other then a cruiser. Why shouldn’t Ducati make a sport bike with a low seat and less ground clearance and call it a cruiser? They would probably sell a ton of them.

  • Ben(pi)

    A Ducati crusier in the style of the original cruisers – R69S, Brough Superior, etc. – could be interesting. The problem is that cruiser has become synonomus with choppers, or power cruisers like the Vmax. Something with a standard upright riding position, comfort for two, and good power/handling wouldn’t suck.

    • Dr. Gellar

      Exactly! If Ducati were to do it right, I think it would be a hit.

  • Charlie

    May I respectfully disagree with the bulk of the comments. I think the 1098 engine in a (quasi) touring bike would be a great combo. Heated grips please. The lights look ugly, but if well executed it could supplant the GS and new KTM SMT.

  • tom

    Ducati already has a great all-around standard bike, the Multistrada.

    This new bike fills a similar role except it has a superbike engine.

    P.S. people don’t want new original looks in a bike, they want the familiar old thing maybe slightly rehashed. Terblanche did new and different (and I think cool) with the 999 and the MTS and the masses hated the looks.

    • http://www.designronin.com Design Ronin

      “P.S. people don’t want new original looks in a bike, they want the familiar old thing maybe slightly rehashed.”

      There’s a reason not to do anything new ever again. Oh, right, it’s called Harley Davidson.

  • Charlie

    I like the MTS. This looks like it could be a fresher appearance with a great motor. If it’s refined, I would buy it. A better KTM SMT