2010 MV Agusta Brutale 990R and 1090RR: less power, more weight, same looks

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How do you top an almost decade old design icon? If you’re MV Agusta, you apparently don’t bother. Look closely and you’ll see that this is, in fact, the 85-percent new 2010 MV Agusta Brutale and not the nearly identical first generation. Still don’t believe us? Well look carefully at the headlight, which is a little bit different, and also at the frame, which is also a little bit different. There, see it? Promise we’re not lying. Click through for full details of the changes and a weak explanation for why both models are less powerful and heavier than before.
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The 2010 MV Agusta 990R grows from 982.3cc to 998cc and adapts and
undersquare bore and stroke of 76.0mm x 55.0mm. It now develops 139bhp
at 10,600rpm and 78lb/ft of torque at 8,000rpm, all motivating 190kg
(dry). The old Brutale 989 made 142bhp at 10,900rpm and 76lb/ft at
8,100rpm and had to push 185kg (dry). MV is talking the “more flexible”
talk, but we’re guessing they had to fit a more restrictive and
therefore heavier exhaust to meet Euro4 emissions regulations.

Yeah, yeah, numbers are just numbers and those are some pretty minor
reductions. But then you get to the 2010 MV Agusta 1090RR. It makes
144.2bhp at 10,600rpm and 85lb/ft at 8,000rpm and justifies its added
cost ($18,000 versus the 990′s $15,00) with a red cylinder cover, a pinstripe and a
slipper clutch. It weighs 190kg (dry). In comparison, the old Brutale
1078RR only made 154bhp at 10,700rpm and 86lb/ft at 8,100rpm and
weighed a positively hefty 185kg (dry). Oh wait, it seems the older
model was more powerful and lighter than the new one.

Where’s the beef MV Agusta?

MV Agusta

  • uberbox

    i am just going to through this out there, but i doubt that anyone shelling out $18K on an exclusive hand made Italian motorcycle really gets too caught up in these numbers. people buy this bike because it is damn sexy and expensive.

    • robotribe

      “people buy this bike because it is damn sexy and expensive.”

      I see, so by “people” you mean “poseurs”.

      It all makes sense now.

    • Brutale

      Trust me, MV owners are very upset about the negative direction the numbers are going. Quite the debate going on at mvagusta.net. People are completely underwhelmed and fearful of more of the same for the new F4. 10 years of waiting was hardly worth it.

  • robotribe

    Hmmm. Heavier by 11 lbs, almost 10 less bhp and 20% more expensive than the previous model. Maybe this is Harley Davidson’s attempt at Italian humor, because serious or not, it’s a complete JOKE.

    What happened to the rumored MV middleweight triple?

  • Sameer

    No, not poseurs, real people – people who love fast, sexy, Italian motorcycles and who’re rich enough to be able to actually buy one. Anyone who labels such people “poseurs” is just “jealous”…
    ;-D

    • robotribe

      Yes. “Jealous” indeed; jealous of that fact that I’m not “rich” enough to pay more for less. ;)

      Then again, it doesn’t really take a “rich” person to afford a $18k bike (at least not by my definition). It isn’t the price I’m criticizing, it’s what you get for it compared to the previous model for $3k less, which I think was the point of the original post.

  • Mitch

    I’m not an economist, but I could see a business situation in which development of these new MVs began in an environment without finalized Euro 4 emissions regs, a world economy that hadn’t gone downhill, and before the acquisition and surrender to H-D. All those elements could have had a drag on development and resulted in these missed targets.

  • http://cohobot.blogspot.com/ coho

    It’s begun.

    The longer MV is owned by HD the slower, heavier and more expensive the bikes will become.
    Put your deposit down now for the 65hp, 400 kilo, 2019 MV Aliante della Strada €135.500 (delivery will begin in early 2020, of course).

    • http://cohobot.blogspot.com/ coho

      D’oh…1400 kilo.

      Damn.

  • vic

    i think it looks nicer,i like the minor tweaks and the fact that they did not alter the design too much,forged marchesini wheels are gone and that sucks(and i bet HD had something to do with that)the back end looks absolutely delicious now
    btw:it has a bigger radiator and the cat weighs a lot and that can account for the bigger weight(or maybe they are not lying through their teeth about the weight like japs do)
    i don’t think it’s a poseur bike,because most people(even bike people) have never heard of MV

    • amsterdam

      Well in Urup everybody knows MV.
      And it used to be the real thing.
      But once again HFL hits the nail on the head.
      They’re killing the brand.

  • CafeRacer1200

    Yes, but is there a pearl white ghost flame Ragazzo Grasso model available?

  • http://www.speedymoto.com Christian

    Its not like the Brutale was ever some kind of bench mark, technologically advanced, super bike…It’s like a four cylinder Tuono/Monster thing. Besides, like the video clearly shows, those bikes are bad ass after a couple huge cocktails and some hot Italian Models.

    • amsterdam

      I don’t know off any other brand that would make it’s naked/streetfighter bike heavier, less powerfull and more expensive.

  • Jorge

    Bummer. I really like the brand but they needed to bring something new to the party. Ducati has updated their bikes and this is not a good answer from MV. I hope they can do better with the F4 update.

    Go back to the intro colors for the F4 from 1999, dark wheels, original silver and red paint job, no extra lines or stripes. The current paint jobs look too busy. Ducati has stuck to mostly solid colors and it works for them.

  • DoctorNine

    Sometimes I wonder about this mantra of always lighter and more powerful. It’s like a poor street kid who never got enough to eat, who finally gets a good job, and then gorges himself with excess calories at every meal thereafter. Once you get to a certain point, any more is kind of redundant.

    That being said, they DID call this thing the BRUTALE. One would therefore expect the most visceral, brutal experience possible. And in that regard, I have to agree with the general sentiment, that this new model is backing away from the bleeding edge a bit.

    Maybe they should just change the name to ‘UNTUOSO’…

    • robotribe

      Lighter but less powerful, or more powerful but heavier. Either one could be seen as an acceptable trade off.

      And with it’s unique “look” being encroached upon by entry-level/step-up bikes like the Gladius and ER-6n, it’s even less “special” in the styling department, even if by silhouette alone. Mind you, I’m not in any way saying those bikes even come close to usurping the Brutale, but they have eaten some food off the Brutale’s styling plate.

      Maybe it’s a reverse psychology move on their part to motivate sales of 2009 or older Brutales.

  • geonerd

    The 2002 F4S (750cc)made almost as much power. But, I don’t think MV is known for making huge changes to their designs. Maybe that’s one of the reasons HD saw MV as an attractive acquisition?

  • Edward

    My 910s rocks and I ride the shit of it. I for one will ride it for years to come if I can help it. No need to ‘up-grade’. –BTW some of use have little funds but know exactly what and how we want to ride. (27 years and counting on two wheels, no car!)

  • Aldo

    They addressed the overheating engine problem that plagued the F4, which would melt down fans and fairing on stop-go traffic!! The new engine was naturally fit to the new Brutale by default. So, the changes were to address the F4, not to improve on the Brutale, which nevertheless now runs cooler as well. They sacrificed a few horses and put on a few pound to obtain a more reliable bike. Other changes are cosmetic mostly..

  • Charlie

    This bike is a revelation. Just traded in my 750 on the 1090rr. Tracks like a locomotive and is wickedly fast with tractable power. The only similarity to the older generations is the engine’s snarl. World class motorcycle