Hell For Leather presents Stop/Action

Galleries -


Photos: Stuart Dalton Phillips

Ever found it hard to convey the experience of a fast motorcycle ride to other people? Stop/Action attempts to do just that by suspending 11 Aprilia RSV 1000 Rs and one Aprilia RSV4 in a three-dimensional ribbon running throughout the 26×3 gallery in Williamsburg, Brooklyn. Inspired by stills from a high speed film reel, the installation was conceived by Sam Strauss-Malcolm and Tyler Poniatowski.

Stop/Action will be open to the public 2-7pm every day from October 2-11. 26×3 is located at 26 Broadway, Brooklyn, New York.

There’s an opening reception tonight, 1 October, from 6-9pm, if you’d like to attend, please RSVP by emailing us.

Stop/Action is sponsored by Aprilia USAAlpinestars, LeoVince and Everard Findlay with special help from Aprilia Brooklyn and Aprilia Potamkin Manhattan.

Full press release below the jump.
Hell For Leather presents Stop/Action

NEW YORK (October 1, 2009). The dramatic experience of an explosive motorcycle ride is coming to the 26×3 gallery in Williamsburg, Brooklyn. Stop/Action will suspend 12 exotic motorcycles (11 Aprilia RSV 1000Rs and 1 Aprilia RSV4) in a three-dimensional ribbon running throughout the space, reminiscent of stills taken from a high speed film reel.

Stop/Action will be open to the public 2-7pm every day from October 2-11. 26×3 is located at 26 Broadway, Brooklyn, New York.

“The experience of riding a fast motorcycle to the limits of its and your ability defines the soul of a biker. We hope to convey that in a visual, three-dimensional way, allowing the audience to interact with and examine its meaning, motivation and ramification,” says Sam Strauss-Malcolm who, along with Tyler Poniatowski, is one of two artists behind the installation.

For more information, please visit http://hellforleathermagazine.com.

Stop/Action is sponsored by Aprilia USA [http://apriliausa.com], Alpinestars [http://alpinestars.com] and LeoVince [http://www.leovinceusa.com/].

About The Piaggio Group
Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy, the Piaggio Group is one of the world’s top manufacturers of two-wheel motor vehicles.  With more than 7,000 employees, an annual production of more than 650,000 vehicles in 2008, five R&D centers, seven production facilities in Europe and Asia, and operations in more than 50 countries, the Piaggio Group has a consolidated leadership in the European two-wheeler market.  The company produces scooters, motorcycles and mopeds in the 50cc to 1,200 cc displacement range, marketed under the Piaggio, Vespa, Gilera, Derbi, Aprilia, Scarabeo and Moto Guzzi brands.  The Group also manufactures three- and four-wheel light transportation vehicles for the Ape, Porter and Quargo ranges. For more information about Piaggio USA, visit: www.piaggiousa.com.

About 26×3
An artist’s salon, event space and atelier in Williamsburg, Brooklyn, 26×3 is curated by Everard Findlay. [http://everardfindlay.com]

About Hell For Leather
Called “The Internet’s premier motorcycle magazine” by Fast Company, Hell For Leather covers motorcycle culture, style and design from an insider’s perspective. [http://hellforleathermagazine.com]

  • http://www.americadelivered.com NIck

    The whole scale of this seems just shocking. I’ve seen the installations at Goodwood in person a few times, and the size is staggering. More often than not, the effect is sensational. I’m looking forward to this.

  • ben j

    does the slash in the title help to convey a sense of speed?

  • deb

    will be there for sure! would not miss!!

  • http://dangerismymiddlename.wordpress.com/2009/09/09/12/ Paul Danger Kile

    I hope to see it here, since I can’t be there.

  • http://ridethetorquecurve.blogspot.com hoyt

    very cool. I dig it.
    That is a wicked left turn in pic 3 & 6

  • http://www.fertilecreative.com Sasha

    awesome!!! just wipe the fingerprints off the gas tanks.

  • j


  • Isaac

    HFL…..OUTSTANDING JOB!!!!!!!!! I absolutely love what you have done!

  • MotoGpDylwah

    Pretty cool, but are they gong to bother to clean the fingerprints off?

    • http://hellforleathermagazine.com Wes Siler

      Yeah yeah, we cleaned the fingerprints off before it opened. These shots were taken like 5 minutes after we finished hanging/lighting etc.

  • debra

    all i can say is ‘WOW”…
    super job HFL

  • http://www.brammofan.com/ Brammofan

    Wish I could be there to see it. Looks great!

  • http://setthemfree.tumblr.com Sasha Pave

    Bravo Grant & Wes!

  • http://dethkillers.com Greg Minnig

    Gonna head over after lunch. My boy Joshua told me to be prepared to have my mind blown…

  • sjt

    Possibly the least dynamic thing I have seen.