Moto Guzzi V7 Cafe Classic available in USA for 2010

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Probably the nicest looking cafe racer available directly from a showroom, the Moto Guzzi V7 Cafe Classic will be available in America for the 2010 model year. Over the regular V7 it’s based on, the Cafe Classic adds clip-ons, upswept exhausts, a bullet seat, revised suspension geometry and 40mm Marzocchi forks for sportier handling. The 48bhp, 54lb/ft, 744cc, air-cooled v-twin remains unaltered, indicating that the Cafe shouldn’t carry much of a premium over the standard’s $8,490 price. Full details below.

Update: The official price is $8,999 and the only color initially available will be the matte green.

  • V

    The Ducatis are sexier.

    • Travman

      So is it available in just the white or is it also available in the advocado green. The one picture of the green bike is from last year. The same with the brochure which is from 2009, probably from the U.K. where I think this bike was available.

      • Wes Siler

        No idea what colors it’ll be offered in as this wasn’t a release, it was just announced to dealers at their conference in LA. Expect an official announcement in a few weeks.

  • s

    One could get a real V7 for not much more money
    And end up with a better looking, faster and cooler bike.
    While still keeping the “charm” that’s a Moto guzzi
    and I’m sure it would run just about the same.

    • hoyt

      what is not “real” about this motorcycle?

      • s

        What is it that make this not a “real” V7 Hoyt asks
        The little square fin engine
        The lack of a Tonti frame
        The lack of horsepower
        The diminutive size of the bike.
        The poorly executed rip off of the most classic of Moto Guzzi designs…

        Not much really…

        • PC Paul

          This thing looks like fun! I’ve owned and ridden a 1959 NSU SuperMax, 1969 BSA Rocket 3 with the Flash Gordon pipes, a ’76 Bonneville, a ’73 R75/5 and ’77 R100RS. I think that it has a legitimate claim to the V7 name and that self-styled purists are really just tight-assed whiners. Hell, I’d even love to ride a Royal Enfield Bullet or a Ural. I think that they would be a gas!

        • hoyt

          Guzzi hasn’t been developing their 750cc air-cooled engine for the last 35+ years, so asking for more in the same size engine while dealing with more restrictive EPA regs is not a good comparison.

          Where does Guzzi state it is setting out to exactly reproduce the 70′s Superbike? Aren’t they simply using classic styling with their 750cc motor for this model* ?

          A new, bench-seat Guzzi using their new V12 motor would be a better critique in the manner you are trying.

          This new V7 stands on its own very well, if you’re not hung-up on what classic (if any) it is referring.

          Here’s to it selling well and Piaggio investing in Guzzi.

          • Guzzi can sell this to the posers, new riders, &/or returning riders. Smart use of the 750 motor.
        • hoyt

          and btw,,,Guzzi mentioned performance in reference to the 70s V7 when they introduced the 1999 V11 Sport, so your ‘real’ argument is off the mark.

          • s

            I’m not talking about the V11sport.
            I didn’t mention it. It has no bearing, nor does the fact that Guzzi used the V7sport in ad copy about the V11sport 10 years ago make my point less valid or off the mark as you say.

            Here’s the deal
            The V7 classic is designed to look like the older bikes, it doesn’t have the performance of them
            (it doesn’t have the performance of bikes half it’s size)

            The V7classic appeals to people who are drawn to looks over performance.
            Which is totally fine, if that’s the kind of rider you like to be. There’s plenty of them around
            Harley made truckloads of cash selling bikes to these riders

            The V11sport on the other hand
            Only looked like the V7sport in color (At least with the red frame and green colors) and the fact that it had a round headlight
            Otherwise it was a guzzi take on a sporting standard bike.
            But it had performance to back up the image.
            While not a high performance bike by Japanese bike standards it did have decent performance by Guzzi standards

            • hoyt


              I know you didn’t mention the V11. I mentioned it because you were claiming the performance of the new V7 was keeping it from being “real” in comparison to the 70′s era V7, even though the hp rating of the two are very close.

              The V11 was also mentioned because that was the performance comparison from the factory to the 70′s superbike. What marketing material have you seen from Guzzi that suggests any direct link to the 70s V7 with the model above?

              Performance aside, 3 of your points above pertain to the “look” of the bike (or the lack thereof) in reference to the 70′s V7…

              “The little square fin engine
              The lack of a Tonti frame
              The diminutive size of the bike.”

              That makes it sound like you too are just as concerned about the look of bikes. Your response to that might be something to the affect of: “in reference to the “V7″, yes looks matter.” Ok,I would agree, if Guzzi has stated the intended goal of the 2010 V7 was to match the 70s V7. I haven’t seen any marketing to support that assumption.

              Guzzi is making a modern bike with styling from an era (i.e. not a previous model) that appeals to a wide range of people.

  • kiya

    This actually looks extremely appealing, especially at that price.

  • Dan C.

    Do I have this right: The flag integrated into the logo on the tank and side covers is red, white and BLACK?

  • Tim

    No clip-ons? Not a ‘real’ cafe racer if it doesn’t have clip-ons ;)

    Take a look at the 2007 Ducati Sport 1000 SE, that was the most beautiful off-the-showroom cafe racer ever made.

    • Wes Siler

      Sure look like clip-ons to me.

  • Anders

    I think it looks swell. Agree, it should have clip-ons, would look a lot better. And what about adding a LM I fairing as well? I like the original V7, but this fine by me. Great looking bike without the hassle of running a classic.

  • DucatiVeloce

    it looks good… damn good. i may just looking into getting one next year.

  • Gregor Erdmann

    They definitely look like clip ons, though a little high.

  • DoctorNine

    Using a classic name for a new model is a well established tradition for many manufacturers. For some people, even a model manufactured with original tooling, if not in the original production run, isn’t REAL, even if it has exactly the same design and original materials, and original set up.

    This kind of argument is however, specious.

    The important thing, in my opinion, is to be true to the philosophy of the original, while updating the technology and materials with the best that modern science has to offer. Most manufacturers fail of this, when they wander too far from the intent and purpose of the parent model. Some have hit it pretty close. And those are the ones that are rewarded in the marketplace,

    I’m not going to get into how well this particular bike does that though. I think that it is accessible enough, with an honest enough design, that people who are looking for a quality ride which isn’t just another cookie cutter inline four, are going to take a serious look. Especially at that price.

    So take it for what it is. What it is, looks pretty good, actually.

  • tom

    This bike is cute,
    But it’s not really in the spirit of the bike it’s named after.

    It’s not a stomping aggressive sporting bike.

    It’s a milquetoast, watered down, easy to ride, friendly little bike.
    The bike this bike is styled after and named after
    was a SPORT bike in it’s day. It was fast, handled well, looked great, sounded great.

    This bike…. While,it looks good,
    It just suffers from the same thing that the GB500, the W650 the Thruxton all suffer from
    They got style but these bikes don’t carry any punch. At least the Sport classics make a little power.

    Heck. Ducati’s aircooled 800cc V-twins make more then 70 horsepower and the Sport Classics use the big dual spark engine.

    Why doesn’t this bike have more power?

    Judging from the other comments it doesn’t need to.
    People want cool looking heavy underpowered bikes. In the 80′s and 90′s it was cruisers in the zero’s and teens it will be caferacers. posers sitting on mildly functional A$$ jewelry.

    I guess if you like to hang out at your local Cafe Intelligentsia then this bike would be just fine.
    It will go well with a 3/4 Davida jet helmet in metal flake and over sized white ray bans, skinny jeans and well worn pair of chucks.

    • Grant Ray

      I’m really growing tired of the “real rider” argument. If this V7 gets new people into riding, then why all the complaining? What happens if the “posers” ride when they can, but isn’t everyday? Does that make them fake? And what the hell is a fake rider? Or what if they ride them everyday, but only as a stylish and affordable way to get from A to B, and not like hoons, and aren’t really into racing and heritage?

      It’s like everyone who makes this stand doesn’t want more people on bikes. Keep up the exclusivist attitude and you’ll get that wish of yours. Only, there won’t be bikes for anyone, because “real” riders got old, died, their bikes got crushed for scrap and the younger generations who could have replaced them moved on to other interests.

      • Chris Hunter

        Well said, Grant!

  • Isaac

    I kinda like it but I would change the following: That rear fender needs to vanish. The clipy’s need to be lowered. Ohlins rear shocks and R/T Forks. Duel disc rotors with Brembo HP calipers front and rear. Solo Cafe’ Racer seat. Adjustable rear sets, flat black powder coated engine and titanium exhaust with the GP welds for that nasty racer look. So, basically about another 4K in upgrades.

    I know thats stretching it. I was just voicing my opinion. I do give them points for good intentions.

  • Paul

    sheesh what a bunch of whiners, This bike looks good and rides well, I had a blast one and it goes well stops well and is fun on the twisties, really flickable. Sure it’s not a fire breathing sports bike but if thats what you need to feel manly go and buy an R1 or something. I think it’s great that there are some new bikes being made that don’t look like duck billed sex toys for transformers. As for mods well that’s what your garage is for, it’s not hard to fit some tomasellis further down the triple tree or trim that rear guard or re paint it even, There will be a market for it and I just dont get this crap about posers because it’s a cafe styled bike and not 80hp plus. Nothin wrong with looking good which is more than i can say for almost every new bike I’ve seen in the last 2 years, each to their own aye. relax

    • Bowden

      Agreed, biking is surely not all about speed and space age triangle looking bikes. I’ve got a wee little postie (110cc’s of pure action) and love cruising around town on it. Does that make me a poser or mean I have a small penis or something?

  • Isaac

    The Fix

  • Isaac
    • PC Paul


  • chuluun

    I’d second Grant’s comments about ‘real riders’. The more people buy bikes, the cheaper they’ll be for everyone.

    As for the bike itself, it looks well enough, although I agree with Isaac about the rear fender (something that also spoils the look of Triumph’s Thruxton), and all bikes look better with twin front discs even if they don’t need them.

    And I wouldn’t agree that it’s ‘underpowered’. 48bhp is as much as most people need in most situations, and 54lb/ft is more than a Japanese sport 600 makes.

  • Adrian

    They are the well known Guzzi swan-neck style clip-ons I believe. Not quite the same as on the original V7 but certainly clip-ons.

  • Larry

    First of all, don’t forget that this is 48 Moto Guzzi horsepower. Guzzis are known for low end torque and you’re going to be getting most of that 48hp right off idle… and can still run it up at redline since it’s a 90 degree V-twin and naturally smooth. Don’t get too caught up in the numbers. It’s no fire breathing supersport, but as air cooled 750 twins go, it’s not bad at all. Some of you act as if it’s going to be breathing hard just to get up to freeway speeds.

    Secondly, keep in mind that this is not the only “sport” model in the Guzzi lineup. You want something that’s genuinely sporty? Get the Breva Sport, gorgeous bike, plenty fast. It’s the successor to the aforementioned V11 Sport.

  • Russ

    You call that matte green? It may evoke heritage, but it evokes a little more than that out of me with the same color.

  • Flashman

    “What is it that make this not a “real” V7 Hoyt asks
    The little square fin engine
    The lack of a Tonti frame
    The lack of horsepower
    The diminutive size of the bike.
    The poorly executed rip off of the most classic of Moto Guzzi designs…

    Not much really…”

    While I’m not going to dispute the V7C isn’t a replacement for a V7 Sport, actually, the specs of the two bikes are nearly identical.

    HP; V7C: 48 @ 6800rpm, V7S: 52 @ 6300rpm (Guzzi’s own figures)
    Dry Weight; V7C: 401 lbs, V7S: 454 lbs
    Wheelbase; V7C: 1449mm, V7S: 1470mm
    Overall Length; V7C: 2185mm, V7S: 2165mm
    Seat Height; V7C: 805mm, V7S: 750mm (IIRC)
    Width; V7C: 800mm, V7S: 700mm

    The V7S is geared slightly taller (.75 in 5th) vs the V7C (.9 in 5th) but otherwise the specs are pretty much identical. When you factor in the V7C is 50lbs lighter, a 4 hp difference in the engines is negligible in terms of performance.
    Additionally the V7C is EFI, with hydraulic discs.

    So I call BS on it being inferior to the original V7 Sport in performance – the specs are effectively the same, with modern upgrades to suspension, fuel delivery and brakes. The dimensions of the modern small block are far closer to the old 750cc Sport engine than the modern big blocks are. The “diminutive size” of the V7C is actually slightly larger than the original.

    Agreed, the V7C isn’t the true heir to the V7S in terms of being a ground breaking sport bike with envelope – pushing performance, but it is a very faithful replica in terms of dimensions, performance and riding experience.

  • Silver Turtle

    This bike looks really sweet and i like the green color.

    OT. Was wondering if anybody knows what kind of helmet the rider is wearing? I like the style of that one as well.

    • alzi

      the helmet is a Momo Essenziale i have one, its fine in warm weather but i use a full face in the cold . The cafe classic is a real quality motorcycle and i find it has ample speed / acceleration as it keeps up with all my mates up to 100mph,the only downside is my wrists ache after a long ride,but it looks fantastic and really suits the green colour.

  • David Sydney Australia

    Hi Guys,
    For me its very close to being prefect.
    I like the cafe classic but would much prefer a twin/double seat just like the original 70′s sports model. Front/back mudguards need to be chromed as well as front light not just the rim. Bar end mirrors.
    A little more power and it would be the finest bike i have seen since the ducati gt750 original..I wish they would build more bikes like this…We need todays quality performance with the classic looks of the 70′s..
    Hurry up and make it so i can buy it!!

  • joeg

    I really like it.

    the bits that aren’t quite right can be easily removed/modified (such as the rear fender).

    For the price, it really can’t be beat, if a cafe style bike is your thing.

    Nice to see a bike that isn’t all angular and plastic.

  • Danilo

    I actually OWN a V7. Had a 1200 Sport before that. I prefer the V7 — but I’m not a REAL rider — hell, I only rode 30K miles in 2007, 9K in 2008, and drove 10K miles in a cage.

    The V7 is a snarky, fun city bike that has torque from 7-7K RPMs. Ponies are one thing, but having a fat torque band, great suspension and sweet characteristics means you can get anywhere you want in the city.

    I’ve had mine for 2 1/2 months and put 3500 miles on it, had a 500mi day twice on it and other long days. Not a drop of oil or any maintenance issues, it goes into triple digits, and does everything I want it to.

    My 1200 was MISERABLE in Chicago’s streets where I do 90% of my riding now. It’s a bike really worth riding.

  • timothy brutsche

    I purchased a new v7 sport in dec 1972, and owned it until 1989. The bike was beautiful, stylish, handled great, and attracted lots of was also a real pain. the brakes were poor when wet, the bike ate valve seats, the chrome peeled in the barrels,the alternator went out, twice. the switches were awful. But I loved the bike. However, I would take the cafe classic any day over the original. This bike satisfies my memories(good) and allows me to forget the bad.