Moto Guzzi's V12 Strada concept: just in time for 2012

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The third of Terblanche’s trinity of V12 concepts unveiled at EICMA, the Moto Guzzi V12 Strada concept is a purist’s motard, taking cues from classic enduro design and contemporary MX simplicity while keeping the focus on the mechanical details. Two of our favorite mash-ups of old-made-new are the flat-faced, numberplate-style LED headlamp and the MX fuel cap with breather hose. The real star of the machine however is the hollowed sweeping tail. Terblanche’s gives a highly sculptural form that looks like it came straight off a starship. Not only did he avoid  being completely cheesy, he made it amazing. Moto Guzzi’s press statement calls the V12 Strada a commuter, great for two-up riding. We’re not fooled. This is a hoon machine built for the oncoming Apocalypse if ever we saw one. Press statement after the jump.

Update: Piaggio misnamed the concepts on its press site. This concept is called the “X.” The “Strada” is the white concept.


Moto Guzzi V12 STRADA: This is the essential bike and the most versatile model in the V12 range. Perfect for everyday commuting, comfortable for two-up riding, with perfect naked ergonomics. The touring-style handlebar is matched by the generously sized tail fairing capable of accommodating a comfortable passenger saddle. The V12 Strada sports a range of technical solutions and aesthetic details built around the Moto Guzzi twin-cylinder engine, that would have been unthinkable with a conventional engine layout. The passenger footpegs are connected to the swingarm through a linkage system and look as if they were floating in air, enhancing that sleek, uncluttered look that is at the core of the styling concept.

  • CBontheMV

    So, other than the color and a couple of bits, this and the Le Mans concept are different how? They look identical.

    • Grant Ray

      For starters, the Strada uses a completely different swingarm and rear shock placement from the LeMans. The LeMans uses an integrated, single-sided swing-arm and rear shock, while the Strada is slightly more traditional.

  • jeff

    by a couple of bits you mean a completly different rear shock set up and the lack of gas charged MotoGP style front forks. look at the right side of teh LM concept again….

    • CBontheMV

      I was talking about the design elements of the bikes, rather than some of the mechanicals that you point out. Same tank, same “grill” at the steering tube, same tank shape, same exhaust layout, same exact rear tire hugger with lights.

      I think Terblanche has quieted the nay sayers about his design, but all three of the concepts introduced share too many of the same elements to be considered unique.

      • Grant Ray

        I’m afraid I lost you there. From what I can tell, the tank on the Strada is completely different to that of the LeMans and the X. Ditto on the tail and facia elements. The elegance of the Strada’s front fender with it’s organic and minimal steal rod bracketry is also singularly distinct.

        All three bikes carry a strong cohesive theme while achieving very unique gestalts according to purpose.

  • odysseas


  • Maas

    MG please build all 3 of these concept bikes. I’m a a hardcore Ducati fan but I will trade my Duc any day for one of these. Terblance is MG’s gain and Ducati’s loss.

  • ab

    great looking concept. Great looking sculpture. There is one “slight” problem and that is the car-like lump of the engine. Guzzi would like to loose it but it can’t. It takes money they do not have. I do not know why they bother. MC’s are meant to be ridden not to be nice looking sculptures. Nice design exercise but otherwise useless.

    • Gary Sideburn

      You’ve got it ass-backwards. If they didn’t have that ‘car-like’ lump of an engine they’d have nothing. Benelli had pretty bikes, and some history but nothing to differentiate themselves from the bigger or better-marketed fish. MZ had a capable bike too (in the 1000S days). Guzzi will always be niche, Terblanche is clever enough to realise that. The engine is their main strength, not weakness. Put a parallel twin in there or an inline four and what is it? A Kawasaki?

      • ab

        Then if it is sooo good, how come Guzzi is dying over and over again and no matter how hard they are trying to warm up the corps and it is still dead? There is a reason for that. And that is the engine and no money to build something better. I guess you have motorcycle experience and know what works so I dare you to try riding Guzzi. Any Guzzi for that matter. Be careful though because there is a big difference which turn you take – left or right. And Teriblanche, as brilliant as he is, is only playing to get more gigs. You won’t see any production out of this.

  • Dr. Gellar

    All three of these new prototype Guzzis look really cool!

    However, has anyone else noticed that the Strada and the X appear to be mislabelled?? Based on the descriptions, the green bike above should be the X, and the white machine the Strada.

    • Matt

      You’re right. The press release on the Strada says it has foot pegs and a passenger seat which only appear in the photos of the white bike labeled X. Also, the press release for the X says it has longer travel; the longer travel bike is the green one. I think the green bike actually is the X and the white is the Strada.

      • Grant Ray

        Matt, we used the naming system according to what Moto Guzzi named the image files on their press site. For example, the original file name for the first image in our gallery is “16-MotoGuzzi-V12 Strada.jpg.” But you’re right about the text not making sense. Hence my statement about this model being for hoons instead of commuting.

        Who knows, maybe the interns who uploaded the files to the press site mixed up the names. We’ll find out soon enough.

  • urbanrider

    Sensational. Build them and they will come….

  • pierret terblanche

    The bikes are misnamed….

    The Strada is the white one.

    The X is the green one.

    Believe me .I designed them.

    • Wes Siler

      Damn, that naming came straight from the Piaggio group press site. Guess we’d better fix fix this…

  • Jeff Cahill

    Anyone who calls the 8V motor a ‘lump’ has never thrown a leg over a Griso. One sweet ride, that’s easy to look at. I agree the layout is unique to MG, in a good way.
    Gorgeous bikes, all..but I’ll take the LM in a New York second.

    Bravo, Terblanche!