KTM pees on your roads

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ktm_pee_ad.jpgThe KTM 250 SX is so good off-road that it reverses the usual order of things; the dirt is for riding on, the road just a bit of waste ground on the side. Created by DDB&Co Istanbul for KTM Turkey, this ad won the Bronze Aslan award at the 2009 Cannes Lions International Advertising Festival for its subtle, subversive message. It’s good to see some of the attitude and style demonstrated in KTM’s notorious video ads make their way to print, now let’s just hope this kind of thing will find its way westwards. Our only criticism is that the KTM orange in the photo doesn’t pop at all, necessitating the KTM branding in the upper left. A bright, vibrant orange bike would eliminate the need for that logo and do a better job of expanding the message across all KTM dirt bikes and not just the 250 SX.

via Motorbiker.org

  • Cameron Baum

    Roads are for ruining knobbies.

  • Shinigami

    The ad is in hideous taste. Seriously.

  • petep

    Why, Shinigami? Everybody pees. Even you.

    Or maybe you just hate the “Earth-raping” dirt bikes, eh?

  • Fatrod

    Where’s Calvin? Pee on this!!! Yeee-Hawww Mudderfudgers….Yeah peein is coool.

  • http://twitter.com/greatistheworld will

    I would like it if it were as clever as a political cartoon.

  • Chuluun

    “Our only criticism is that the KTM orange in the photo doesn’t pop at all, necessitating the KTM branding in the upper left. A bright, vibrant orange bike would eliminate the need for that logo and do a better job of expanding the message across all KTM dirt bikes and not just the 250 SX.”

    Point taken Wes, but on the one hand I can’t see a company like KTM leaving a printed logo off the add; and on the other, I like the fact that the bike merges into the environment somewhat. It looks almost like a grazing animal standing there. I also think a bright bike would have interrupted the reading of the ad: as it stands you’re drawn to the upright figure, which is where the joke is.

  • PeteP

    Just an observation, although the ad says 250SX, the bike looks like an XC-W. Note lights and 18″ rear wheel.

    • Mike

      Your right, it’s either a XC-W or perhaps an EXC. I believe Europe still has the EXC 2 stroke where they changed the line name for the State’s EPA system.

      Wes – I like having a simple logo in the corner and think the bike being highlighted Orange would detract from the picture. I wonder if we can get a poster of this here in the States?

  • http://muthalovin.com the_doctor

    KTM has great adverts. I really dig this one. Made me lulz a bit.

  • BL

    first off, a SX is a moto bike, not offroad.
    second, fatrod hit it on the head…calvin pissing, not exactly original.
    and i love my exc.

  • Billy

    It’s not that hard to fix the “pop”. Ever hear of “Photoshop”?