Riding sideways on an ice-covered roof

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Photos: Lukas Nazdraczew/Red Bull Photofiles

Problem: how do you take lots of money and use it to sell energy drinks? Solution: do a bunch of really awesome shit. You have to love Red Bull’s approach to marketing. This time, the bull semen purveyors decided to hoist Speedway rider Jarek Hampel onto his native Poland’s most famous roof, the UFO-alike Spodek in Katowice, then let him slide around and around it on his Jawa. Add a helicopter into the mix for photos and video (below the jump) and voilà, money well spent.  >

  • Bronson

    Julien Dupont and Robbie Maddison still have bigger Red Bull wings. Cool vid though.

  • johnc

    lame. if this passes for extreme riding in poland, then they fail.

    at least the reverend horton heat music at the end of the clip was cool.

    • delta5

      It’s not really supposed to be that “extreme.” This was nothing more than using the country’s most followed/popular sport to sell drinks. It’s like an American Gatorade commercial using football. Żużel, as speedway’s called in Poland, is kinda equivalent to NASCAR here. Even my grandmother would go to the stadium in Tarnów every week until she passed.

      For true Polish insanity, you need to delve into rally, mtn biking, and skiing. (For a dose of fear, check out the sketchiness of some of the equipment used, too.)

  • jeff

    Sorry about the offtopic response, but after a couple years of reading I’m finally fed up enough that I have to say something:

    * Do you HfL folks realize how irritating and annoying your image viewer is?

    Seriously, I skip 2/3 of the photosets because, while they’re interesting, they aren’t interesting enough to suffer through the awful UI. I’m sure I’m not the only one.

    I’m pretty sure I’m speaking for the bulk of your audience when I say this is what we want: The current picture, and a Next button I can click to immediately get the next one in the sequence. A set of thumbnails is nice too, but it is not a substitute for a Next button. And the wraparound thumbnail gallery is particularly annoying, it’s hard to see when I’m done. This is a masterpiece of bad UX.

    Just grab jQuery lightbox. Or build a simple set of links. Hell, use an embedded flickr slideshow. Anything would be better than the current UI. If you need help, email me. Seriously.

    All that said, please continue creating great articles with neat photographs… just please don’t make us suffer to view them!

    • http://hellforleathermagazine.com Wes Siler

      Well, we’re working on an entirely new site that will fix this and many other issues and just be entirely different and better in general. Realize that we’re two guys with no money, not a well-funded publishing company. Autoblog’s photo viewing system, for instance, cost about $80,000. Ours is simply what we could cobble together on a shoestring and with many other limitations to work within.

      Until this summer, you’re just going to have to click once or twice more than you’d like to I’m afraid.

    • Jake

      Agree 100%

  • Brennan

    I love this site, and really appreciate the amount of work you guys do to present what is for me, my favorite motorcycle blog to read.

    • http://hellforleathermagazine.com Grant Ray

      Thanks Brennan. I never cease to be amazed by people who complain, belittle our efforts and then push “solutions” that would force Wes and I to pay out of our personal pockets so they can have free content.

      Like we owe them something…

      • Cameron Baum

        A lot of us appreciate the site even though it is a bit ugly/ungainly in format. The funniest part is the layout where you use only 1/4th the screen and pretty much waste all the rest of the screen space.

        Whatever, I can deal with it on my laptop even with the 14″ screen. But on the iPhone it is almost impossible to scroll all the way down in the comments. It takes literally 30 seconds sometimes to scroll down a comment column on the iPhone to see if someone has commented something new (especially that OCC thread which got pretty long).

        Still, we do it. The content and discussions are good. Sometimes the wait for new content is long, but we realize you are just two guys.

        Overall it’s worth it even to dig through the goofy UI and wait a week or more for a new post.

      • Peter

        Hey. I appreciate the free content too. And no, you don’t OWE us anything. However, since you persist on providing good content and listening to and responding to your readers, I would assume that you care what your readers think. While the tone of some peoples’ responses may irk you, they are only trying to help. This site would not be here if it weren’t for its readers. What would be the point of wasting money on the hosting and bandwidth if you two are the only ones who see it? Might as well go to blogspot. Like I said, you guys don’t owe us anything, and I’m not trying to say that you guys should be at our beck and call. I really do appreciate what you do. But in the interests of your pseudo-customers (the readers), maybe they have a point?

        Jeff wasn’t belittling your efforts. He said you guys were doing a great job, which your are. And some of his solutions are free. I’m no expert web developer, but even I know that you can easily embed photos using flickr, photobucket, whatever.

        Keep up the great work.

        • http://hellforleathermagazine.com Wes Siler

          We do appreciate feedback, but the assumption that every variable of every element on a site is easily manipulated just isn’t accurate. It so happens that embedded photo galleries are one of the most complicated things to do, which is why hardly anyone gets them right. Check out Jalopnik’s (or any of the Gawker Media sites), which are equally annoying in their own way. We’re aware of what’s out there, find it lacking and are working on something better. Be patient.

          Also, reporting “problems” like the page only filling 1/4 of your browser (wtf?) without providing any browser/OS info and just assuming it’s us and not IE6 or a crappy old computer is kinda annoying. If you have a genuine function problem and you’ve got a current version of firefox, safari, chrome or equivalent running, then email us.

          • Peter

            wait. it’s not supposed to only fill up 1/4 of the browser? i’m running firefox 3.6 on windows 7 ultimate, i7 920 oc’ed 4.01ghz, 6gb ddr3 1600 triple channel ram, etc etc and i would consider this to be 1/4 of a page.

            http://i244.photobucket.com/albums/gg25/until240/Capture.png

          • Cameron Baum

            Sure, 1/4th of the page width (maybe more like 1/3)

            in latest version of FireFox on 1400×1050 display

            http://yfrog.com/5yffhflj

            In latest version of IE

            http://yfrog.com/juiehflj

            I dunno what else you would call it. Lots of wasted real estate…

            What Peter said above is spot on.

            • johnny

              “Lots of wasted real estate… “
              fill it up with ads, so you guys can afford a decent picture viewer!

              • Cameron Baum

                I’d be fine with that.

                Although FF’s excellent adblock add-on kills 95% of them anyhow. I kind of wondered if that was what was going on here but when I turned off adblock there still wasn’t anything there but blank real estate.

                But who cares anyhow -really? I was just sayin’

                This is a fun site with decent discussion. Spirited/heated discussion creates page hits and page hits build add revenue. I’ve been told there are actually people who get paid to camp on some forum/websites and instigate heated discussion just to drum up hit counts. Nice work if you can get it…

  • Zac

    Bile…Bull BILE not semen. Just about as gross. Not the same:
    Taurine, or 2-aminoethanesulfonic acid, is an organic acid. It is also a major constituent of bile and can be found in the lower intestine and, in small amounts, in the tissues of many animals, including humans

  • http://www.emotorules.com Harry Mallin

    Heck, and all I’ve ever asked for was an RSS feed for the comments to a post. That’s all I’ve ever wanted or needed. I don’t need this or this. Just this ashtray. And this paddle game, the ashtray and the paddle game and that’s all I need. And this remote control. . . .

    • http://Http://hellforleathermagazine.com Grant Ray

      Ha. BTW, we’re working on the comments bit for the summer. Still trying to nail the plug-in for it…

  • Polish chicks are hot

    Speedway is cool, I’ve always wanted to try it. It was popular in California back in the early 80′s, then just died out. I don’t what happened to all the bikes. You never see them at any of the dirt bike parks. It would be cool to find one at garage sale and go out and give it a whirl.

    What’s up with the witch riding the broom on that guy’s leathers?

    • Luckyphil

      RE Speedway dying out in California,,

      Wrong call Fella, Speedway still is running in California , And at the moment there is a new Generation of Young Guys coming through , Looking to move over into Europe where it all happens , Look out for Tracks @ Orange County Fairground (Costa Mesa), Industry Hills and others , Look @ http://www.speedwaybikes.com

      And you`ll see it aint dead Yet !

      Lucky

  • CafeRacer1200

    Whatever. This is a fuck load better than anything that I could come up with. Wasted real estate? Clunky pictures? Apparently none of you pissers and moaners have ever ridden anything British pre Hinkley. You’ll have a whole new appreciation for messed up imperfection then, I guarantee it. And a whole new appreciation for its charms. We all want the site to be better, if not for us then for Grant and Wes because better means more money coming in. You won’t catch me bitching because I could always just start up my OWN website and tell the others to piss off. But I can’t. At least, not at this level of style and quality. My guess is neither could most of you or we’d have a gazillion sites to choose from, each fatter on advertiser dollars than the last.

    • Peter

      I’m sorry. But I think you’re missing the point. I’ll be the first to admit that yes, I can’t start my own website, and fill it with cool shit. But just because we can’t do a better job, doesn’t mean we shouldn’t offer our opinions, as READERS. You see, without READERS, there is no site.

      And I wasn’t ‘pissing or moaning’; I was merely defending Jeff who just wanted to help, and to offer his support for the site. As am I.

      The one thing I will agree with you is that the video was a bit lame. But I’m sure it wasn’t Wes or Grant’s fault. It was whoever edited/filmed it. Red Bull?

      And here I am doing my part to build revenue and generate discussion.

  • CafeRacer1200

    BTW, the video was kinda lame.