Triumph going gangbusters

Dailies -


Triumph_Gangbusters.jpgWhile Triumph appears to be taking a “pass” on 2010, revealing only special editions of existing models instead of any genuinely new products, it’s announced that seven new models are planned for release by the end of 2012. These new products should increase the diversity of John Bloor’s products, currently arranged in three families — Cruiser, Urban Sport and Modern Classic – Triumph says it’s adding four new ones. No word on what they are, but we’re guessing there’ll be some splitting up of the current families in addition to models in segments Triumph doesn’t currently compete in.
One of the most glaring omissions from Triumph’s current range is a
genuine adventure tourer, since the Tiger went all upright tourer in
2007, the company has lacked anything capable of tackling even a fire
road. We also expect to see the Urban Sport range split, with full-on
sportsbikes like the Triumph Daytona 675 being spun into their own range
that’s separate from more city-oriented bikes like the Triumph Speed

Triumph’s in a relatively strong financial position in comparison to its
Japanese rivals. Why it won’t disclose overall sales numbers for 2009,
it has said that it experienced a 5.49 percent sales increase in
December when compared to the same year in 2008. Sure, that probably
only adds up to 600 bikes across the entire country, but growth in a
down market is a positive sign.

Triumph’s success can be pegged to one thing: good products. Bikes like
the Daytona resemble market archetypes closely enough that they’re
easily cross shopped with more established competitors, at which point
they’re revealed to offer something genuinely different over the
can’t-tell-them-apart Japanese bikes. The company is also able to cash
in on its heritage with the Bonneville range while offering bikes that
are genuinely contemporary in their performance, build quality and
price. The company even sells the only cruiser I’ve ever genuinely
enjoyed riding, the utterly epic Triumph Rocket III.

All this has us salivating at the prospect of all-new products. Seven
new products in four new ranges? What could they be? Dirt bikes?
Scooters? Dirt scooters?!

  • Roadie11

    Triumph is really moving ahead with new models and improving the current lineup. The Rocket III will make any Harley roll over and puke. The new Thunderbird will be my next bike this Spring. Harley does not have a bike in there ancient outdated lineup to compare to either the Rocket or Thunderbird. I know as I spent a lot of hours comparing the models. I sold my deuce last month for a huge loss and will never cross the threshold of a Harley dealer again.

  • Casey

    Nail me to the cross but I think it would be a factory custom job ala the Sportster 48.

  • the_doctor

    Any chance they are planning an electric?

  • vic

    liter sportsbike
    adventure tourer
    just my guess

  • Cameron Baum

    Everybody is hurting in the motorcycle industry. At least the Asian OEM’s have a broad and diversified business models -of which motorcycles are but a small portion.

    Any motorcycle manufacturer that is solely a motorcycle manufacturer is going to continually be sapped of resources as the recession sustains the downward spiral, and units just wont move/sell.

    How long can they live on their reserves? Will 2011 be any better than 2010? If things don’t turn around soon a lot of these motorcycle companies will be forced to liquidate to pay their debts.

  • geonerd

    build me a new sprint ST and i’m yours, mr bloor.

  • Motonut

    In Answer to Roadie11, what if that dealer is a HD dealer and a Triumph dealer? Hmmm? Hah! Just got back from the Triumph 2010 Dealer Show that this article is written about, they did show us dealers the concept drawing for a all-new more serious Tiger for the dirt, as well as plan to have a street version of it too. Looked much more agressive and dare I say “KTM’ish? I would expect to see a little brother to this bike as well just like BMW does. Also told us a new updated Sprint was in the works, plus a bigger brother sport-tourer to take on the likes of the FJR/ST1300 clan. I disagree with Cameron Baum regarding the fact that those manufacturers who are more diversified in making other product will be in the better shape. Yes, the industry is down, but sooner or later it always comes back [I have seen this cycle for over 25 years myself!] and those manufactures who are more focused on new product and have been capturing the hearts and souls of their motorcyclist fans, will reap the biggest rewards. Customers remember when a manufacturer cuts back in what they offer or doesn’t support them with cool new product and events! Just a time to run it lean, mean, and clean and think towards the future like any business in a down economy. Triumph has shown market gains every year since their re-emergence, so their future is bright as long as they continue to listen to the market, and keep their prices in line. I worry more about when the american dollar regains some of it’s value, that will force the european product pricing back up to the days when all of Europes prices were generally 20% or more higher than the equivilant japanese product in the USA. Japan’s prices have skyrocketed over the last 5 years, while in the case of the european products, many have actually gone down in price.[Note: example -Ducati 1098 less than the 999, or Triumph's Americana or Speedmaster price reduced] Never thought I would see the day when someone like BMW, Ducati, or Triumph could make a highly competitive product directly challenging the Japanese product in both technology, performance, and PRICE!! Hope that can remain, but doubt it, will see. One can hope! Cheers!

    • amsterdam

      Thanks for the info!
      Anything on a 1050 Daytona?

  • ACohen

    With the passing of Buell, this is the perfect time for other small manufacturers to step in and offer some replacements. There are lots of riders out there that want something a little different but still affordable and the Speed Triple was always a competitor for the XB series. I’m betting they’ll release multiple adventure tourers to fill the huge gap left by the Ulysses as well as diversifying their naked bike range.

    • Scott

      “With the passing of Buell, this is the perfect time for other small manufacturers to step in and offer some replacements. There are lots of riders out there that want something a little different but still affordable and the Speed Triple was always a competitor for the XB series. I’m betting they’ll release multiple adventure tourers to fill the huge gap left by the Ulysses as well as diversifying their naked bike range.

      ACohen “

      the Speed triple a replacement for the XB?
      please don’t insult Triumph.

  • Anders

    - A WSB contender?
    - Adventure tourer, BMW/Multistrada competitior?
    - Mid-range Tiger?
    - Entry classic. Enfield type?

  • KRT

    They should just sell a hardtail bonnie. It’s the one conversion everyone wants, but doesnt want to buy a bonnie to do it.

  • oldbikesrcool

    Four new ones huh? Hmmmm…how about these then:
    #1 – A Rocket III sporting ‘Tourer’ (hold on…it’s really not that crazy). Imagine THAT engine under a redesigned/less top heavy looking fuel tank in an updated Trophy 1200 format (with everything hanging off of THAT engine, of course). Yum!!!
    #2 – Thunderbird Thruxton. Any questions?
    #3 and 3.5 – Triumph Tiger as an excellent BMW GS alternative and BMW 800 lil’ brother alternative.
    #4 – Entry level air-cooled single (250 to 500cc range); basic, dead reliable, with practical storage. Start ‘em right!

    • Nick

      I agree with your #4. Aren’t there laws in the UK about maximum displacement for new riders? Something to fill that gap could make sense.

      • Cameron Baum

        I thought it was displacement and/or horsepower. I think there are ways they can put restrictors/governors on larger bikes like the 250-500cc class and still ride them with the n00b license.

        In the USA anything smaller than 900cc is frowned upon by many doofus n00bs as being “too small” and they will “soon outgrow it.”

        As much as I’m against government meddling with tiered licensing and other BS I’d love to see some really nice 250cc serious sport bikes here like they have in yurup and oztrailica.

  • Swagger

    There’s a kat running around town here (Portland Oreogn area) that’s running a Scrambler with semi-long travel suspension. I didn’t get to talk to him, but it looked like at least a 2″ increase front and rear. He had some definite offroad accents like a serious skidplate (had scars too!!!), a HUGE PIAA grilled headlight, bark busters etc. Obviously still not going to motoX the thing but I could see bashing some fire roads on it, maybe some light trail work and then riding the damn thing home muddy and grinning.

  • Ian

    It’s a bit complicated but essentially UK limit for under 21s is 33bhp. Would love to see a 550 twin sportsbike (2/3rds of a 675 motor!) to take the place of the old Jap 400s. I’d be in Hinckley posting fivers through the letter box for one.

    Great to see Triumph expanding. They may not be the most adventurous but slowly slowly catchy monkey.

    Triumph doing well, 1098 selling well, great new Multistrada, Aprilia RSV4… Yamaha and Honda cutting production. Is there a bit of a shift happening before our very eyes??

  • PeteP

    A smaller adventure bike, based on the 675, otr the twin mentioned above, would be welcome.

  • The empire strikes back

    The reason they’re doing well is they build bikes with real world preformance suitable for average riders.

    The Japanese on the other hand keep pushing the performance envelope to the point that their sport bikes aren’t as fun to ride.

    • BL

      pushing the performance envelope to the point that their sport bikes aren’t as fun to ride.
      so if i trade my 06 R1 for a 10 it won’t be as fun?

      me thinks not.

  • Urban Rider

    I would love to see Triumph make a scooter.

  • Matt

    Would a 675-based street supermoto be too close to the Street Triple? An SM model, present in the line-up of a lot of Euro brands, seems like a good expansion route for Triumph.

  • Chuluun

    Triumph’s success has been based not just on good products, but on unit construction to keep production simple and relatively cheap. For example the year before the new Thunderbird came along the model range was based around just 4 engines: 1050 triple, 675 triple, 865 twin and, ahem, 2300 triple.

    I guess they’re in a position to expand that a bit and I wouldn’t be surprised to see a new 250-400cc twin going into a cut-down Daytona, Street Triple and Bonnie/Scrambler for restricted licence holders. No one else has a full range of on-road bikes in that bracket. They’ve a lot more mature and born-again customers but probably haven’t appealed to new young riders as strongly; if they’re planning a major revamp of the range they have to be thinking of this sector.

    Next, a new adventure tourer and sportbike using the existing 1050 triple. It’s a fairly old engine but I haven’t heard too many complaints about it.

    Then a couple of full-dress tourers (more RT than Ultra) with the Thunderbird engine.

  • Devin

    I would think that a 1050 adventure bike would be seen as too close to the existing Tiger, but there has been talk of a 675 Tiger with more off-road capability since they first introduced the Tiger 1050!

    I’m thinking a bike like this would blow the V-Strom’s (my current bike) and F800′s away, with Triumphs focus on weight, handling, and horsepower for a great price. Give me a WeeStrom competitor with more power and lighter weight, for less money than the BMW, and I will be a Triumph owner!

  • Adrian

    An updated 500 twin roadster or supermoto would work well with the 33hp rules and make a good city bike for the US.

  • lars

    How about a retro Dirt tracker like the custom
    one they had at the bike shows a few years ago?

    With same size wheels front and back and a air cooled engine that would be fun.

  • Jimboz

    Dirt scooters are an idea I can get behind.

  • sburns2421

    I think some people are dreaming up bikes that would be neat to see but probably sell poorly with limited appeal. No supercharged Rocket III Supermotos will be part of the new models. The reborn Triumph has been very conservative in introducing new products.

    You might see a literbike competitor, I would love to have a replacement for my old Daytona 955. Bloor learned the hard way not to take on the Japanese and Italians head-on, so expect this Daytona to be an oddball displacement, perhaps 1150cc and be a bit different to avoid direct comparisons. But don’t expect World Superbike aspirations, they have shown reluctance to racing on their own dime.

  • motoguru

    I may have posted a pixelated photo of the concept drawing of the new Tiger on my blog…

  • paulo

    Dear Santa I’d like a thruxton that has lost a good deal of weight, with a boxier manx tank type tank with knee inserts and a little more pep.

  • Emmet

    Triumph Daytona 1175!

  • Kidchampion

    The Harley dealer here in Raleigh, NC just picked up Triumph, to replace Buell. I would imagine we’ll see more of that across the nation.

    • geonerd

      really? did capital BMW stop selling triumphs or do you guys have two dealers now?

  • JimmySawFinger

    Dirt Scooter would be epic. Other than that i would love to see something small, a 250cc-500cc kinda Street Triple or a nice new scrambler would make me all wet.

  • jimboecv

    I’d like to see a 675 Tiger, I could sell that.
    I think a basic entry level single would be a great bike and they wouldn’t sell any.
    I’m not a fan of most SE’s. Red frame, blue frame, whatever. We have better luck tricking out a bike with bolt-ons.

  • Justin

    I would buy the Bonneville SE tomorrow except for one problem. It needs a 6 speed in it. I think nearly 50 years has been plenty of time for all the OEM’s to find the cash to throw a 6th speed into their transmissions. Simply put, I am not putting down my cash until I see 6 speeds. When I do, I will buy the next day.

    • Salad Shooter

      Have you ridden the Bonneville SE? Doesn’t hardly make enough power or generate enough speed to need a sixth gear.

  • chuluun

    Whatever happens, you’ll see more of the Thunderbird engine. Triumph don’t build engines with just one bike in mind and they always make them very flexible in performance terms. They wouldn’t have bothered developing the world’s biggest parallel twin if it wasn’t going to be used A LOT.

    Whether that just means we’re getting bagger and custom versions of the Thunderbird, or something a bit wider-ranging, remains to be seen. But my money’s on a full-faired heavyweight tourer. The big-bore 1700cc kit already brings it up to 97hp, presumably still with a fairly soft tuning; I’m sure even the 1600cc lump can make R1200RT-range power.

  • Mark D

    Here’s hoping its another Thunderbird sport! Just stick the Street Triple’s 675 into a Bonneville looking frame, and add some go-fast suspension bits to it. A REAL modern cafe racer!

    But, I bet its going to be a hyper-motard lookalike for the urban crowd (high seat, cutting-edge styling), and a full-dresser based on the 1600cc. Not my cup of tea, but if it keeps them churning out Daytonas and hooligan bikes, I’m all for it!

  • bIG BOB

    Dear Mr. Bloor, Please look at the new Honda CB 1100 and take notes then make a hopped up version of the Thruxton or Bonnie, more cc’s, HP & better suspension.

    Forget all the sports tourers, cruisers, sport bikes, etc., there are already a million of them available and they are OVER MAN!!

    You need a bigger/faster standard (very little competion), again look at the new Honda CB 1100.