Hi, I'm Tom, please don't kill me

Dailies -


Think_Tom.jpgAfter research suggested that cagers who personally know a motorcyclist are less likely to kill motorcyclists in general, the UK’s Department for Transport commissioned this ad campaign. Part of the department’s overall “THINK!” safety awareness initiative, it seeks to portray bikers as people, not obstacles. Despite the garish neon, the overall message is fairly subtle and benefits both from creativity and high production values that aren’t cluttered up with in-your-face messages. Why can’t we have motorcycle safety ads like this here in the US? >

via AdFreak

Thanks for the tip, Jonathan.

  • Jordan J.

    We could really use that on track days.

    Except we’d have to pull the light fuse so as to pass tech inspection.

  • Phil Schneider

    Bikers as people – hmm – might have to ramp that message up a bit for the US audience. Very well done!

  • CafeRacer1200

    Great! They didn’t mention John. Looks I’m still screwed.

  • http://www.sideburnmagazine.com Ben Part


  • http://www.fertilecreative.com Sasha
  • http://ridethetorquecurve.blogspot.com hoyt

    one thought that came to mind when I saw this a couple of days ago was that we do not ride with huge, flashing light displays…so, cager, don’t get used to seeing this big display. Look twice, look over your shoulder, look more than one vehicle deep, etc.

    In that regard, the ad works against its own message

  • http://www.so-sos.com Yukio {SO~SO's}

    Nice ad. I’m pretty impressed that in Los Angeles, they have been using the big LED signs on the highways to say “Look twice for motorcycles.”