Ducati North America has just officially announced that its CEO, Michael Lock, will be departing the company at the end of the month. Lock’s reign at the top of the company has been controversial. While he has led Ducati to unprecedented sales success, Lock’s management style has proved unpopular with some dealers and other business associates we’ve spoken to. Cristiano Silei, Ducati Motor Holding’s vice president of sales will be taking over until a permanent replacement can be found. Lock has not announced where he’s going next.
“In a few short years we have been able to transform our brand into the most feared and admired European motorcycle by competitors and enthusiasts alike,” said Lock in an official statement.
Silei said, “North America is the most important international market for Ducati and the one I personally know the best. I am excited to be supporting DNA’s Senior Managers to set and implement policy for the new season. Our goals are to support our dealer network and keep improving our market share thanks to an ever expanding product line-up, innovative branding and sound commercial policies.”