Most people in this risk-averse age wouldn’t consider riding a motorcycle. They’re loud. They’re scary. You might die on one!!!1! But despite their increasing irrelevancy to John Q. SUV, motorcycles still occupy a unique position in this country’s subconscious, signifying adventure, stickin it to the man and some sort of masculine ideal. The problem is, the motorcycle that makes Sally Beigecamry wet probably isn’t the motorcycle you, as a motorcyclist think it is. Wieden+Kennedy knows that and that’s why your bike doesn’t look like Old Spice Man’s. >
Thanks for the tip, Chad and Vanessa.