The future past's Moto Guzzi Griso

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This is a group of IAD Turin design student’s take on revolutionizing
Moto Guzzi. Like the V12 concepts, the air-cooled twin remains the
central feature, contrasted by futuristic bodywork. But where
Terblanche’s designs were re-interpreted a cafe racer, standard and
supermoto
, this one’s based on the Moto Guzzi Griso performance cruiser.

The upright visual mass of the girder forks reduces the horizontal stretch of the Griso’s lines, turning it into more of an upright muscle bike. Perhaps the most controversial feature will be the retention of the spoked wheels in combination with the clean white expanse of those girders. We actually like that contrast, it makes the huge air-cooled mass of the engine look less alien underneath that angular tank.

Interestingingly, the shapes on the tail, when viewed from behind appear to reference the Galluzzi’s Aprilia FV2 concept which previewed forms used on the RSV4.
 
Ultimately, however, this design serves to emphasize the limitation this single engine configuration places on the Guzzi brand. If it’s to have a future, Moto Guzzi really needs to find a way to be a purveyor of more than air-cooled anachronism.

via Motoblog.it

  • Random

    Headlights (apart from their technological aspects, as LED utilization) seems to be the most underrated aspect of all Guzzi concepts. There’s no unifying aspect, brand enforcement or recognizable reference to the past (except for the Le Mans).

    Even japanese (but designed in Europe) nakeds are employing some kind of brand recognizable image, as the diamond shaped headlight in yamahas (mt-03, xj6, fazer6/8) or the strange beak in hondas (hornet, cb1000r). Not to mention triump’s triples. And it generated a lot of heat in the Terblanche’s interview (think 999 vs. 1098) here in HFL too.

  • Ray

    They are going to redesign themselves into oblivion. Younger riders like the traditional stuff, and cafe racer style has yet to peak. All this futurism is still referencing Ghezzi and Brians from the 90s. Stealth technology is Iraq war-era Cadillac. (Sadly, it still is the Iraq War era….) MG needs a new paradigm but must maintain its identity to survive, stop following BMW into idiosyncrasy for idiosyncrasy’s sake. Attend to making parts available and training viable motorcycle dealers.

    Forward singles? Sidecars? The next police standard? Dustbin fairings? Follow Ducati back into cruiserdom? Reinterpret the board track racer a la JT Nesbitt?

    I still think the 1100 Sport design looks fresh. Refine incrementally and update, don’t radically redesign and wipe the slate clean every time. It was fun to see Ducati cop the Sport Classic concept from Guzzi’s last LeMans series. 1000S’s are still selling in five figures.

    Triumph and BMW seem to have it right – For Piaggio, Aprilia covers futurism and alternative configurations, MG holds down the fort.

  • Patrick from Astoria

    Well, credit for effort in trying something original, I guess. Maybe it doesn’t give them a headache like it does to me.

    And Wes, you just said something I kind of had in the back of my head since those three Terblanche concepts showed up again: Guzzi is almost religiously attached to the longitudinal V-twin/shaft drive arrangement, which has to be very limiting from a design perspective.

    At this point, though, what kind of changes will the true believers accept? How do you develop away from such a signature/restricting design? Is this going to be BMW moving on from Boxers with some success, or Harley trying to create a V-4 sportbike that never sees reality because of the lack of support?

    Another case of The New vs. The Known vs. Reality, I guess.

    Although hopefully without those airfoil-surface girder forks.

    • http://hellforleathermagazine.com Wes Siler

      I don’t think they need to worry about the “true believers” accepting new configurations, there’s only a handful of Guzzi faithful left and they probably already own bikes they’re happy with. They need to find a new audience.

      • Patrick from Astoria

        Point well taken, and yes, I was thinking “how many true believers are left, and how many were there in the first place?” as I was trying to phrase everything.

        That being the case, though, one wonders what kind of niche they can create or find for themselves. They really can’t go up against Ducati; that’s corporate sister Aprilia’s job. Would anyone take the idea of an Italian Harley seriously? Or can this partially be an unexplored outgrowth of the slow-and-stylish scooter market?

        Fun to dwell on for a while, but I guess I’m glad my paycheck doesn’t have to come from making a concrete decision about it and seeing what happens.

      • pauljones

        Perhaps, but what’s to say they can’t capitalize on their individuality?

        The longitudinal V-twin is part of what makes a Moto Guzzi a Moto Guzzi. It’s part of the quirkiness, and it’s something that, played out properly, can really make them stand out from the crowd. Look at Triumph; triples really aren’t that common outside of Triumph, but Triumph took advantage of that and has made some great bikes with unusual engines that work unbelievably well. Is there anyone here that would disagree that the Daytona is a great bike?

        Triumph capitalized on the uniqueness of its triple, and in doing so made a bike that I personally find more appealing than any of the 600s or 750s offered by other manufacturers. In the automotive world, GM did the same when it decided to stick with the pushrod configuration and continue to refine it. Like Triumph, they wound up with a great engine.

        Why can’t Moto Guzzi do the same with its unusual engine layout? To abandon that engine layout would be to abandon everything that makes Moto Guzzi interesting and worth looking at; without it, they become just another motorcycle manufacturer.

        I don’t care for this concept, but I love the Strada concept posted earlier. It looked good and with that longitudinal V-Twin, it looked like a Moto Guzzi.

  • Bald Shaun

    Interesting, but it seems to me like they just copied and pasted design cues from a lot of other existing machines. It looks like a Griso, an RC8R, and K1300R all somehow got together and had a bastard offspring.

  • Trojanhorse

    Good lord I hope motorcycles never turn into anything like that. Girder forks in combination with the Manx-cat rear put WAY too much of the visual weight forward. Reminds me of a Transformer in an awkward-vehicle-state – only without the excuse of its front end needing to turn into a pair of legs.

  • Johndo

    The sketches look better then the actual bike. The front end on that bike is simply ugly. The latest prototypes from Guzzi are hot, this is not.

  • erok

    The girder system looks a lot like a confederates.

  • Rooster

    An interesting bike. I’m on the fence with the design of the front end, but it seems to match up with the overall look and the heavyset looking rear.

    A unique departure from the norm. Which is, I suppose, par for the course with Guzzi.

  • http://www.flickr.com/photos/christophercullen/sets/72157622530167071/ CMC

    I’d hit it.

    Except my local Guzzi dealer closed up shop a couple months ago and they hadn’t had a new Guzzi on the floor in yearz. :(

  • David Folch

    body panels on a telescopic fork doesn’t create a Girder fork guys… look closely at the (low-res) pics…
    :-)

  • MTGR

    Nice effort but I think these guys should spend a little more time in school.

    The tank is straight off a KTM superduke, the tail is ugly and the fork covers just mimic a Confederate and none of those elements work together. If I saw this beside the current Griso I might think it looked interesting but I would definitely opt for the current Griso 10 times out of 10.

    And what is with the “design serves to emphasize the limitation this single engine configuration places on the Guzzi brand” talk. I remember a time when people talked that way about Ducati and its v-twins – now look at them. The difference between following a strong design element and being stuck in a rut is mostly in the marketing.

    Maybe it is my mechanics background, but I find an exposed engine to be one of the best styling features on most bikes and the Guzzi twin engine is one of the best. It looks muscular, distinctive, and still emits a sense of history and heritage – all elements any marketing department worth their salt should love.

  • David Folch

    look like nobody heard about Giuseppe Ghezzi…
    have a look there :
    http://www.motoitaliane.it/bicilindrica/010/01/alba.html
    and look out for the MGS-01…
    :-)

  • http://speedmotive.blogspot.com Michele

    the school is “IED” The IAAD is another school…

    Anyway, I dont like this…i prefer the second proto, the new Ducati “Hyper”…

  • http://igorchak.com igor chak

    copy and paste is a soft word for this bike…how about “straight up jacked the design”

    http://www.youtube.com/watch?v=97qyaSv3Pug

  • http://www.sideburnmagazine.com Ben Part

    Having pooh-poohed Terblanche’s concept Guzzis & the factory’s Clubman retro caff from the start (& having not left a comment on HFL for ages), I am finally moved to say I like this slabby chunk – especially judging from the left-side front 3/4 shot.

  • http://twowheelsplus.blogspot.com/ Anders

    I agree with Wes. Guzzi really needs to be open to other configurations. I mean, historically they have used a lot of different engine configurations. I think its only due to lack of funding and vision that they’re currently stuck with the V-Twin.

  • Jackie

    Helllllo 80′s. Calling the 1980′s.

    These design students really should stop watching all those horrible 70′s and 80′s sci-fi shows.

    http://en.battlestarwiki.org/wiki/Turbine

    • bevels and carbs

      I agree. It looks like a poorly put togther B movie set prop. Only Confederate and Magpul have succesfully integrated the girder front end in a new design so far. The transverse v twin defines Guzzi, for better or worse. The recent design studies from PT and MG compliment the mechanical layout of Guzzis. This design does not. The only thing that may look at home in this styling disaster is an electric motor.