The official line on Buell’s new street bikes

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Erik-Buell-Racing-1190RS

Last week we showed you merchandise from Erik Buell’s record label and sponsor of his race team that promoted the Erik Buell Racing 1190RS, a forthcoming street bike from the former Harley employee. Now, we’ve got official word from EBR, confirming the that street-legal bikes are coming.

Update: AMA EBR racer Geoff May talks 1190RS in below video.

For some reason, EBR isn’t responding to our emails or interview requests, so this news comes from a newsletter sent out to a bunch of people. No, we don’t feel very special, but we’ll chalk it up to Erik hedging around his non-compete, which is said to expire in February. Coincidentally, that’s when we’d expect to see the street bikes roll out. Don’t expect huge production numbers or mass-manufactured prices though, Erik’s race team is operating on a shoe string budget and even asking for donations from fans. That means we’re unlikely to see a glossy new factory or high production numbers, instead there’ll be niche products likely built-to-order. A hard scrabble existence has become de facto for any American company producing motorcycles that don’t go “potato, potato.” Some is still better than none.

YouTube Preview ImageHere’s an episode of On The Throttle in which AMA Superbike rider Geoff May gives some insight into the struggles EBR is facing and its 1190 development plans.

The 1190RS will be based on the Erik Buell Racing 1190RR race bike, itself based on the Buell Barracuda 2 that was in-development when Harley canned the brand. In race trim, that bike develops 185hp at the wheel, something we don’t expect to see on anything road-legal. More likely are the 157bhp and 82lb-ft numbers of the ‘Cuda, which, considering that bike weighed only 161kg/355lbs (dry), would till make it fully competitive with bikes like the 170bhp, 377lbs/171kg (dry) Ducati 1198.

Here’s the word from EBR:

“Erik Buell Racing wants to thank all the supporters, customers, sponsors and suppliers who have helped the new company get quickly on its feet and running hard. From a cold start-up in the winter of 2010, the company has been able to get into business supplying thousands of orders for parts to support Buell racers and track day riders around the world, build bikes that have won championships in Europe and the US, and now be in the process of preparing to get back into production of a new American sport bike.

“We are going through a huge shakeup in our country. But the American spirit of can do and can help is at its best in times like these.” said Geoff May, who has piloted the #99 Erik Buell Racing 1125RR Buell to multiple top ten finishes, as high as sixth, in the later part of the season in AMA Pro Racing Superbike. “It motivates me even more to get the best out of the bike and myself knowing that we have so many fans out there who believe in us.”

Geoff and Erik Buell talk about the supporters who have gone to the www.ebracingteam.com site to donate towards the #99 race team. “There was no question that we had to start work on a new street motorcycle design for 2011, but we also knew we had to go racing at the highest level in 2010.” Erik said. “The solution came from suggestions on our social media sites, where race fans told us they would support us directly if we would just set up a site. We could not have made the last four rounds of the series without these contributions, as we simply needed to invest our money into the new motorcycle.”

Erik Buell Racing’s #99 team is also sponsored by Rat Pak Records America, who will be celebrating the season and the future by releasing a video on their site featuring music from Michael Wilton’s new CD behind a fun teaser video on EBR. “The whole race team and fan base for EBR are really fun, full of rock energy, and so we wanted to give them some entertainment.” said Joe O’Brien of Rat Pak Records.

The #99 EBR team will finish out the 2010 AMA Pro racing season at Barber Motorsports Park September 24-26th.

Erik Buell Racing is an independent motorcycle and motorcycle parts manufacturer. Erik Buell Racing is currently developing a new line of production motorcycles under the EBR brand. Erik Buell Racing also specializes in the supply of race-use-only Buell motorcycle parts and race preparation services for engines and motorcycles, and the building and sale of Buell® 1125R-based race-use-only motorcycles under license from Harley-Davidson, as well as providing technical support to racers of Buell motorcycles.”

  • http://www.desmoworks.com desmoworks

    Can’t wait to see what comes out!

  • smoke4ndmears

    EBR via email is a slow process. most of my parts inquires and order questions move at old fashioned paper mail speeds. ‘s cool.

  • RandyS

    I’ve read that, even after Erik’s non-compete agreement expires, that Harley retained exclusive rights to the Helicon engine and that they weren’t willing to license it out to Erik, or anyone else.

    I’m curious, then, what Erik is going to be doing for engines…? Did Harley change their mind? Is Erik getting a slightly different engine from Bombardier?

  • nicktp

    Any idea if they’ll make to dealerships? Or will you have to drive to the middle of Wisconsin to pick it up?

    • http://hellforleathermagazine.com Wes Siler

      Somehow, I seriously doubt you’ll see this at HD dealers.

      • nicktp

        I figured, hopefully they’ll be across the street at the can-am shop or something. Someday maybe I’ll even walk into a dealer and they’ll have the parts I need in stock, all the HD shop ever has for my XB is oil filters and light bulbs.

  • http://www.twitter.com/beastincarnate Beast Incarnate

    Kind of like Buell back when they were in business, then?

    • http://www.twitter.com/beastincarnate Beast Incarnate

      Well, damn. That was a failed response to Wes. He’s right up there. Scroll up.

  • WoosterSauce

    You shouldn’t be allowed to do a full sportbike tuck in dad jeans.

    It just looks unsettling.

  • http://papasanphoto.com Papasan

    My Buell 1125CR is running great and I look forward to supporting Buell in the future!

  • slowtire

    Well, now we’re going to see how many of the incensed Buell lovers, that said they would buy, actually step up. I can’t wait for the excuses.

    • http://www.thisblueheaven.com Mark D

      The bike is likely to be “overpriced”. Its not exactly going to be competing with new-old stock GSX-Rs or anything. That said, just a few die-hards with means can keep EBR in operation long enough to figure out a business plan for re-entering the mass-production market. Here’s hoping they do.

  • http://papasanphoto.com Papasan

    Just a follow up for Buell owners, some may already have this info: Don’t take your Buell to a Harley shop, they will break it for you, and then break it some more, then present you with the bill…

    • slowtire

      Papasan, you’re a jerkasan.

      • http://papasanphoto.com Papasan

        slowtire, you are a flat tire…

        it feels good to stoop to juvenile behavior, sometimes…

        • slowtire

          Good one! You took it as intended. And I agree. It lightens the mood

          • http://papasanphoto.com Papasan

            Yeah, it lightens the blood flow to the brain, I get it now…

  • Bald Shaun

    I would love to ride a REAL American sport bike. Unfortunately, unless it comes close to mass production pricing, at least European mass production pricing, I’m gonna have to sit this one out. Hopefully, Mark D is right and there will be enough die hards and deep pocketed early adopters to keep this ball rolling until either economies of scale bring the price down or budget enthusiasts like me can scrounge up a lot more pennies. I really want this to be a viable option.