Video: Adrian Van Hooydonk talks MINI Scooter E

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When the MINI Scooter E concept debuted just before the Paris Motor Show we told you that BMW looked awfully serious about putting it into production and explained that if they did, existing scooter makers should be very afraid of the company’s hugely popular brand, perfect image and enormous marketing budget. This video illustrates why the folks at Vespa must be quaking in their boots. Here, BMW’s head of design, Adrian Van Hooydonk, talks you through his vision of a two-wheeled future.

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via Creativity Online

  • http://www.1977mopeds.com dan

    I think it is right on as a design, but I think it might not have as big of success as an icon as the original Mini Cooper. Only because now, Mini seems to be selling itself as a luxury style brand. Something that is a hard sell to the lower income artistic types that they are hoping to latch onto this as a new Mod movement. If the price point is right, this is going to be a very big deal for scooters.

    Dan

    • cityag

      Dan,

      Is there a significant quality difference between the newer Piaggio products in the entry 50cc category vs the range of Chinese product?

      • http://www.1977mopeds.com dan

        There is a quality difference, and a public perceived and true parts availability difference. Another big difference is the organized, and well funded and well thought out marketing strategies put in place by Piaggio for at least the 50 years.

        These running advantages give Piaggio a leg up in the scooter world. BMW can bring its name, reputation and equal skills to the table more effectively than some no brand electric scooter manufacturer. This is why it is such a big deal that Mini is getting into this.

    • http://www.urbanrider.co.uk UrbanRider

      hi Dan,

      I’m not sure I agree with you about the market who would buy this. I can only talk about the London market where the typical scooter rider is a commuter. Sure, some are students but most are affluent, the fact Mini is a high end brand is part of the appeal.

      Most riders I meet who are enthusiasts don’t seem to have as much disposable income.

  • s0crates82

    so, ok, it’s an urban runabout. how do you keep it from getting nicked, and how do you charge it if you live in an apartment?

  • Ken D

    Vespa won’t be alarmed. This thing will most likely attract new riders to the category. And if some them are supermodels I’ve never heard of, even better.

  • MikeD

    Electric-Schmectic. Wake me up(wait, make that revive/clone me) when they can be reloaded as fast as filing a tank of gas and get the same range.

  • 2ndderivative

    The scooter doesn’t seem to be much of a threat to the 150cc+, highway-capable Vespas I mostly see around here.

    As for the model, skinny androgynes usually don’t do much for me but this one was rather pretty, more so than models tend to be.

  • http://twowheelsplus.blogspot.com/ andehans

    I think Vespa and Piaggio should be worried. Not only about this Mini scooter, but also about what other companies are doing, like Peugeot and Renault and not at least Minis parent BMW. Mini could also have the benefit of doing the first iconic electric scooter.