EICMA 2010: motorcycle gear

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Traveling to EICMA last week to research their 2011 purchasing, the guys from London’s Urban Rider also took the time to put together a list of what they though was the coolest new riding gear at the show.

All text and photos: Urban Rider.

Brembo Helmets

Although these were debuted at last year’s show it is only now that dealers are able to get their hands on them.  The main USP is the fastening strap which, as you can see, works in the same way a seatbelt does, buckling into one side of the helmet rather than beneath the rider’s chin and retracting for storage/fit. Definite points for style but is this really an innovation?

AGV AX-8 Dual

Yes it’s very similar to an Arai Tour X but it’s got an aggressive edge to it that sets it apart from the Ewan and Charlie clones.  The Dual version should be availablearound February time.   Retail is $399, which is pretty decent for this carbon/Kevlar composite.

Stylmartin Boots

Stylmartin is a brand that has reinvented itself.  Once upon a time they were a market leader in the boot industry but subsequently slipped out of the mainstream. Their 2011 range builds on a successful 2010 in Europe for the company and promises some great new products designed for urban riding.  At the England/Australia rugby game on Saturday I felt like a plonker in my race boots; what I needed was a pair of Stylmartins that were comfy and understated yet every bit as safe. Looking around at similar designs like Alpinestars I felt the attention to detail and price point was better in the Stylmartin products.

Momo Helmets

Arguably the most striking open face helmet range on offer at the moment with the most copied look on the market.  Is the awkward fit and hefty price tag going to put a damper on their efforts once again?

New Roof Colors

After years of niggles, Roof have finally got their shit together and made the V8 the helmet that the boxer should have always been. 2010 has seen the brand continuing to do well with this model and they have added some tasty new colour schemes to flesh out the range as well as a new Suzuka paint scheme for the Daytona full face.

Triumph Clothing


If you can’t beat them, join them.  Knowing that their riders will buy anything with a Triumph sticker on it, Triumph have “borrowed” inspiration from the Belstaff range with their new jackets.  They say imitation is the sincerest form of flattery, so well done to Belstaff.

Audrey Fashion

Proof there is someone else out there trying to create stylish scooter clothing for women. The price point will be around £200.00 for the jackets. Is this the jackpot for the fashion conscious female or still too trad?

Tucano Airbag

Everyone is getting in on the act and developing inflatable crash protection. Tucano are the first primarily scooter brand we are aware of to be doing this. The airbag is more of an inflatable back protector than anything else. It is however designed to fit onto any of their existing jackets. We’re still waiting for info on cost and availability.

Premier Helmets

Stunning new collection. The open face jet style is tried and tested, that’s for sure.  What these helmets offer is a classic look combined with modern functionality, check out the flip-down visor. Keeping the outer shell neat and tidy, it still allows the rider to use goggles if they fancy.

The Blooper

The question with this isn’t how much it costs, it’s how much they’d pay you to wear it.

Want riding gear that combines style and function? Urban Rider ships worldwide and is extremely competitive on price, even in Dollars.

  • Charlie

    Thx for the piece – Premier helmet looks good

  • NickK

    After my first and hopefully last crash last year where I dragged my Arai Profile’s face shield through about 20 yards of dirt and rock, I think I’ll not worry about how I look, and stay away from the open face helmets.

  • Hien

    It’s true, Triumph owners will buy anything with a triumph logo on it, I bought a retro Triumph Leather Jacket this year, it looks nice, but not close to what Triumph is selling it for ($425). They have the style part down, but not a well made piece. Hopefully the new stuff is a step up.

    • http://www.thisblueheaven.com Mark D

      Anybody who wears a jacket with a “S. McQueen” patch sewn into the front deserves punch in the face.

      • robotribe

        I’d bet that anyone who actually wears a jacket with “S. McQueen” sewn on it knows very little of or has even seen anything Steve McQueen related other than the marketing blurb for this jacket in the clothing catalog.

        Lose that silly piece and it’s actually a nice looking jacket.

    • Jeremy

      the name tag is velcro’d on there, you can get them off flea bay for 200 bucks, last years model. glad to see triumph was showing off the “new” stuff

  • http://www.thisblueheaven.com Mark D

    Those Stylmartins looks great. Any word on getting them over to the states? I love my Pumas, but they’re still a bit odd off the bike.

    • http://hellforleathermagazine.com Wes Siler

      If Urban Rider stocks them, then you’ll be able to get them.

      • http://www.urbanrider.co.uk UrbanRider

        Thanks for the comments everyone, it’s great to hear your feedback. Both the Stylmartin range and Permier helmets will be on our website within a couple of weeks time. NickK: Personally, I’m with you on the safety front but often customers say they feel too consrticted in a full face for town riding which makes them a liability on the road, so for these people open face is preferred. Andy

    • http://www.facebook.com/beastincarnate Ben W

      I also loved my Pumas right up until both zippers failed just a bit over a year after purchasing. Le sigh.

      I’m really hoping to see the AGV AX-8 at my local dealer. It could certainly be my next helmet.

    • seanslides

      I wonder if there’s any real protection hidden in those boots.

    • Jeremy

      as far as urban riding goes, those are the best looking boots i’ve ever seen.

  • Glenngineer

    Fuck open face helmets.

    • http://hellforleathermagazine.com Wes Siler

      Open faces have their place. In a lot of European cities bike just move around through stationary traffic, probably never getting over 30mph. That’s part of the reason helmets like these are popular there and this is the Milan motorcycle show…

      • vic06

        And that’s also the reason why my sister, an ER nurse, kept fixing broken noses and jaws from scooters accidents in Barcelona. A few weeks after she ditched hers she crashed full face helmet first when a car cut her off.

        • http://www.urbanrider.co.uk UrbanRider

          The field of vision when using an open face is an obvious advantage over full face. Personal preference rules the day, mine is full face by the way.

          • vic06

            Not really, the field of view that matters is on the sides and open face helmets cover that area as much as a full face does. Unless you’re talking about the so-called helmets that many cruiser riders use with no side protection.

  • T Diver

    WTF. That blue camo thing. Let me guess, that’s the only thing I can probably afford. It’s almost like they design that to say, “Hey everybody, look! There must be a clearance sale at the bike shop!”
    Who designs this crap anyways? Does it come in pink camo too?

  • T Diver

    Did BKS have any new stuff?

  • paul

    hadn’t heard of this brand for boots before, Thanks for the post , be keen to see what prices are like, found a link to the whole collection here

    http://www.motoblog.it/galleria/stylmartin-collezione-2011/3