Know how we say we make Hell For Leather for you, the reader? Well, we’re not just saying that, we’re working to provide you with an exclusive service that you won’t get anywhere else. Today, we’re launching a new program called Lagniappe, in which we ask retailers to pass the budget they’d otherwise spend advertising directly to you in the form of exclusive, significant discounts available to HFL subscribers only. HFL doesn’t earn money on this, that money goes to you. Our first Lagniappe partner is Urban Rider, a retailer specializing in protective motorcycle gear that looks equally good on or off a bike. We’ve negotiated with them to bring you unprecedentedly good deals on brands like Belstaff, Roof, Stylmartin, Draggin Jeans, Givi Helmets, Tucano Urbano and Momo helmets.

If you’re a Hell For Leather subscriber, you’ll be able to take advantage of the following discounts:
Any Belstaff jacket: free worldwide shipping or free Belstaff Classic Gloves (a $93 value).
Any Roof Boxer V8 helmet: free worldwide shipping or a free tinted visor (a $63 value).
Any Stylmartin boots: free boot protector.
All other products: contact Urban Rider for a personal discount.

As you can see these deals are significant and apply to current and brand new products, not last year’s unwanted leftovers. We’ve negotiated with Urban Rider to ensure these are the best possible deals available and apply only to HFL subscribers.
In addition to the deals listed above, Urban Rider is offering Hell For Leather subscribers a personalized shopping service. To take advantage of it, email Will Starritt and Andrew Taylor at HFLSub@UrbanRider.co.uk or call them on +44 208 736 3811 with your HFL username and they’ll help tailor your purchase to give you the best possible products at the best possible prices.
As Urban Rider is already selling its products at or close to the minimum prices its suppliers allow them to advertise, this personal service will allow you access to deals so good we can’t print them here.
Urban Rider is offering subscribers these deals through Hell For Leather’s new Lagniappe program. Instead of pursuing advertising money to line our own pockets, we’re leveraging our influence, readership and relationships to bring you access to unprecedented bargains. No money changes hands between Hell For Leather and retailers participating in the Lagniappe program, the budget they would otherwise spend to advertise is instead passed directly to you. Lagniappe is an invitation-only program, we’ll only be including companies that we feel serve our readership uniquely well. Your personal details are not shared with Lagniappe partner companies.
What the hell is a ‘Lagniappe’? It’s a Louisiana French word that means a small gift given to a customer by a business. It’s our way of saying thanks to our subscribers.
To take advantage of these bespoke discounts, subscribe, visit Urban Rider to decide which products you’re interested in, then email HFLSub@UrbanRider.co.uk or call +44 208 736 3811 with your HFL username.
The small print:
Shipping is to designated countries: USA, Canada, UK, Rep. Ireland, Channel Islands, Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Luxembourg, Portugal, Slovakia, Slovenia, Spain, Sweden, The Netherlands, Australia, New Zealand. Any other country, please contact Urban Rider for further information.
All orders subject to availability, price change and change of description.
Local customs duty payable by purchaser.
Full refund less cost of shipping if returned.
Cost of shipping to exchange falls on subscriber.
Discounts listed here are applicable through December 31, 2011 or until otherwise stated.