A little something extra from Urban Rider

Know how we say we make Hell For Leather for you, the reader? Well, we’re not just saying that, we’re working to provide you with an exclusive service that you won’t get anywhere else. Today, we’re launching a new program called Lagniappe, in which we ask retailers to pass the budget they’d otherwise spend advertising directly to you in the form of exclusive, significant discounts available to HFL subscribers only. HFL doesn’t earn money on this, that money goes to you. Our first Lagniappe partner is Urban Rider, a retailer specializing in protective motorcycle gear that looks equally good on or off a bike. We’ve negotiated with them to bring you unprecedentedly good deals on brands like Belstaff, Roof, Stylmartin, Draggin Jeans, Givi Helmets, Tucano Urbano and Momo helmets.

If you’re a Hell For Leather subscriber, you’ll be able to take advantage of the following discounts:

Any Belstaff jacket: free worldwide shipping or free Belstaff Classic Gloves (a $93 value).

Any Roof Boxer V8 helmet: free worldwide shipping or a free tinted visor (a $63 value).

Any Stylmartin boots: free boot protector.

All other products: contact Urban Rider for a personal discount.

As you can see these deals are significant and apply to current and brand new products, not last year’s unwanted leftovers. We’ve negotiated with Urban Rider to ensure these are the best possible deals available and apply only to HFL subscribers.

In addition to the deals listed above, Urban Rider is offering Hell For Leather subscribers a personalized shopping service. To take advantage of it, email Will Starritt and Andrew Taylor at  HFLSub@UrbanRider.co.uk or call them on +44 208 736 3811 with your HFL username and they’ll help tailor your purchase to give you the best possible products at the best possible prices.

As Urban Rider is already selling its products at or close to the minimum prices its suppliers allow them to advertise, this personal service will allow you access to deals so good we can’t print them here.

Urban Rider is offering subscribers these deals through Hell For Leather’s new Lagniappe program. Instead of pursuing advertising money to line our own pockets, we’re leveraging our influence, readership and relationships to bring you access to unprecedented bargains. No money changes hands between Hell For Leather and retailers participating in the Lagniappe program, the budget they would otherwise spend to advertise is instead passed directly to you. Lagniappe is an invitation-only program, we’ll only be including companies that we feel serve our readership uniquely well. Your personal details are not shared with Lagniappe partner companies.

What the hell is a ‘Lagniappe’? It’s a Louisiana French word that means a small gift given to a customer by a business. It’s our way of saying thanks to our subscribers.

To take advantage of these bespoke discounts, subscribe, visit Urban Rider to decide which products you’re interested in, then email HFLSub@UrbanRider.co.uk or call +44 208 736 3811 with your HFL username.

The small print:

  • http://www.facebook.com/beastincarnate BeastIncarnate

    Two things. One, this is awesome and I applaud it. Two, my world-eating employer has used the term ‘lagniappe’ internally for the last year or two – it’s strange to see it used elsewhere, but welcome in this context.

    Hats off to both HFL and Urban Rider.

  • kevin

    I am a retailer, who should I call to get the particulars on being part of this?

    • http://hellforleathermagazine.com Wes Siler

      Just sent you an email.

  • http://www.urbanrider.co.uk UrbanRider

    Many thanks to Wes and Grant for inviting us to participate.

    We are a small but well formed company, always happy to help, especially like minded HFL readers.

    Will

    • http://www.urbanrider.co.uk UrbanRider

      By the by, we are shut now it’s gone 7pm in London so all emails will be answered tomorrow.

      Cheers

  • duncanbojangles

    Thanks for pulling on my little Cajun heart strings!

  • http://greatjoballweek.blogspot.com/ Case

    This is a great deal on first-class products. Kudos to you guys for working it out.

    Wore my Belstaff jacket (purchased from Urban Rider) on my ride to work today. It rules.

  • noone1569

    The benefits from my subscription just keep coming and coming.

    I’m in for this, been eyeing some stuff for a while. E-mail off.

  • Myles

    Every day I’m happier and happier with the measly $2 spent to have access to such a great organization.

    At first I was all like, “Is this just Jalopnik GOLD?” – but now realize it’s something much more.

    You guys are the future of the internet.

    • http://hellforleathermagazine.com Wes Siler

      Like.

  • stabmaster

    how long are these deals gonna last???

    • http://hellforleathermagazine.com Wes Siler

      This one’s good through 2011. Others may be shorter term.

      • http://www.smartcycleshopper.com/author/doug-dalsing/ DougD

        This is so good to hear. Money is tight right now, but who knows what 2011 will be like?

  • muffinman

    What a pleasant surprise… keep it up guys

  • http://plugbike.com/ skadamo

    Cool program, thanks HFL!

  • je

    I will be ordering my coat for sure now. HFL, I heart you!

  • Turf

    HFL FTW

  • BN.

    Awesome program. Now I just have to figure out how to pronounce it.

    • http://hellforleathermagazine.com Grant Ray

      Lann-yap.

  • seanslides

    This is why I happily fork over 2 bucks a month.

  • Kevin

    Bravo, great idea to convert inefficient advertising into tangible results. Looking forward to future deals down the pipeline.

  • http://www.thisblueheaven.com Mark D

    Wow, you guys have a damn interesting business model here! Here’s hoping it takes off; I’m betting it will.

    Oh, and by the way, fuck you guys for running this on the exact same day I get my Christmas bonus. Seriously. Not fair.

    • http://hellforleathermagazine.com Wes Siler

      We timed it that way on purpose :)

  • Richard

    Wes and Grant,

    This is awesome, you guys are awesome, HFL is awesome. I get more knowledge and enjoyment out of my paltry 2 clams a month for HFL than pretty much anything else I pay monthly for. That includes: rent, car payment, credit card payments, magazine subscriptions, food, and clothing. I think only my bike payment comes close. Please keep up the good work and keep the inovative ideas coming.

    • http://hellforleathermagazine.com Wes Siler

      Thanks Richard, that means a lot.

    • http://hellforleathermagazine.com Grant Ray

      Aww, shucks.

  • paul

    Great stuff , have to say I was super impressed with my belstaff jacket from Urban Rider that was shipped to NZ in record time. Funny I was in Rome two weeks earlier and the flagstaff shop didn’t have a clue about any of the Pure collection.

    Urban rider when will the 2011 stylmartin boots be available and shown on your website ?

    all the best

  • James Dean Meyer

    You almost had me at free worldwide shipping – until I saw the small print: Free shipping to Estonia but not Madagascar? Come on, we need gear here too!

    Still the best website/magazine in existence. Thanks guys.

    • http://hellforleathermagazine.com Wes Siler

      Seriously, reach out to Will and see what he can do for you, this is personal service.

  • Dylan

    This is my first time posting but ive been following HFL for a while. Just wanna thank you guys for giving us a website to find all the cool new info/features i could ever want and since subscribing it has only got better. I think this lagniappe is one of the best ideas ive seen in a while and it makes me that much happier that I spent the money to subscribe.

  • T Diver

    Thanks. You made my day.

  • Ducky

    People love extra shit like this =D Thanks a lot guys!

  • Mr.Paynter

    This is awesome!

    I’m glad it’s good through 2011, never really checked out the belstaff jackets and they look amazing, but at 4 months or so worth of bike payments I may have to stick with my scuffed and scratched old Berik for a while yet!

    I want to support, I’m sending mental support in the meantime, kudos to HFL and definitely to Urban Rider, I hope it pays off!

  • goodcat8

    This is great.