Diavel goes black, will never go back

Dailies -



The appeal of this all-black Ducati Diavel is simple to divine. If you were to park it in a darkened room or ride it at night or in a poorly illuminated tunnel, you wouldn’t have to see it. While the dumbed-down Multistrada promises to be long on class-defying performance and handling, it’s short on looks. At least the kind of looks you’d want to look at, that is. Ducati says it’s dropping the white version for this “Diamond Black” Diavel based on customer feedback from people unfortunate enough to have seen the bike at motorcycle shows. We suppose “My eyes! My god it’s hideous! *turns to stone*” could be considered a form of customer feedback and applaud Ducati for taking steps to fight the epidemic of spontaneous projectile vomiting that’s inexplicably occurring concurrent with motorcycle show openings. Oh, and Ducati, you missed a spot.

  • Pete

    This bike is starting to grow on me a bit. I’m not sure if its a reaction to my first near death experience upon viewing, but it doesn’t seem all that bad now. I kind of dig it in this picture.

    • http://www.thisblueheaven.com Mark D

      Its just design Stockholm Syndrome.

      • http://hellforleathermagazine.com Wes Siler

        That’s the funniest thing I’ve read all day.

      • seanslides

        If we had COTDs, that would be a winner.

      • Isaac


      • miles_prower

        F’ing hilarious Mark D!

  • markbvt

    I still think it’s hideous.

  • Mike Brooklyn

    Unique styling is still better than no differentiating styling, which looks like the norm on most bikes.
    Still better than a chopper as well.

    • http://www.flickr.com/photos/1962_cb77_restore/ Scott Pargett

      Fully agree.

  • gt1

    I like the look. Something different from the endless stream of Japanese clones.
    Still, Moto Guzzi Griso has more originality and appeal.

    • Ray

      Is it just me or is Ducati to Guzzi what Guzzi was to BMW in the ’80s? This is the Griso, the Sport Classics were the V11 Sport and Lemans redux.

  • Ollie

    I have one on order and want to want it.. But the more I look the less I like…..I suspect this may be one wart that ain’t gonna grow on me….

  • Myles

    Will reserve judgement until I see it in the metal. Hard to judge looks from pics, and hard to judge bikes without riding.

  • James

    The print pics had me fooled until I saw the bike in person. I thought “Ducati wouldn’t come out with something that looks too bad”, but when I saw it last Friday at the bike show, I realized that they did.

    I’m not saying that a bike should, or even could be judged on looks, but all it took was to swing a leg over this ugly duckling to realize that this bikes a dud. The ergonomics just didn’t feel right, and the saddle left absolutely zero room to move front to back, which reminds me- if you go to sit on one, take god care, and watch the wedding tackle.

  • Dumptruckfoxtrot

    I recently saw this bike in person and while it’s light weight made me grin I can’t imagine why anyone thought it was a good idea to mount a searchlight to the front of that thing.

    • Deltablues

      Hey, I would love to have a ‘searchlight’ mounted to my Daytona 675. Living here in the Arkansas Ouachitas and riding at night don’t mix….curves, blind crests, and herds of deer provide plenty butt-pucker moments. At least if I hit a deer with the Diavel it wouldn’t make it any uglier.

  • Ken D

    Sorry I’ve arrived too late to swing another kick at this mule, but I’ve been having tests for retinal cancer since the last time I saw it. I’ve decided it looks like some air conditioning.

  • Ray

    It’s the tail end that disturbs me, the Guzzi Lemans 3+ “cat in heat” upturn…a V-Maxy pad?

  • Bronson

    The bike in this picture looks to me like something that H. R. Giger would have created.

    • miles_prower

      I said the same thing in a previous HFL post!!!!

  • Cheese302

    i kind of liked the white. I have to see it in person. I am hoping to make it to the nyc show.

  • miles_prower

    I can’t decide what’s fugliest, this or the current Multistrada.

    Also, I’m feeling a lil’ bit inconsequential these days. I own what used to be the ugliest production motorcycle, a prev-gen Multistrada. It’s now the third-ugliest motorcycle.

    • Ken D

      Hold your head up high Miles. There’s nothing wrong with the previous generation Multistrada. For some reason I can’t fathom, it and the 999 are seen by the echo chamber pundits as bombs. Rubbish. Neither bike may possess the classical beauty of the 916, but they have character, self-possession and dignity. In fact, as Performance Bikes pointed out, the 999 was arguably Ducati’s most successful production racer ever. This wheeled mid-life crisis is none of those things, and never will be.

      Of course I said all those things about the hugely successful Porsche Cayenne, so what do I know?

  • Cajun58

    For some people all it took was one glance and they were seen to prostrate themselves and there was wailing and gnashing of teeth.

  • incon

    Everyone hated the VMAX to start with, I think this bike will go down the same path. All black dose nothing for me.

  • Plotts

    It’s funny to me how much bad press this thing is getting, specifically from HFL. I mean, it’s another Ducati model and is a departure from their norm. I applaud Ducati for doing yet another bike, differently. That’s what the company does. It seems like HFL got it’s feelings hurt by Ducati somehow and are striking back and all the bad-wagonners are on board. Enjoy the ride boys, just not on that ugly Diavel.

    Oh btw there’s a redesigned GSXR this year, it looks the exact same as the previous 10 models, you’ll love it.

    • http://hellforleathermagazine.com Wes Siler

      There’s no beef here, we just don’t tend to fall into the trap of gushing over every new bike, instead we rationally evaluate them. Rational evaluation may look negative next to the fawning most moto-press typically does, but it’s not meant to be and ultimately we don’t compare ourselves to bike mags, we look to mainstream media for inspiration.

      In my opinion, this will be a very successful attempt to keep riders that are aging out of superbikes in the Ducati brand.

  • Keith

    You have to remember to try and view a bike with someone on it. Some design element that seems out of place may well look just fine with a body on the seat.
    I like it…a lot!
    If I was to have a Ducati I would have this one in a heartbeat, but my bank manager may not agree. :)

  • obadiahlynch

    I bought one about a year ago. It’s ugly. I love “it looks like some air conditioning”.
    But it’s light and fast and steers great, and it’s got a sort of homely charm. And did I mention that it’s fast?