Pierre Terblanche joins Norton

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He of the Ducati Supermono, Pierre Terblanche, has signed on with the reborn Norton Motorcycles. To say the move is shocking is a bit of an understatement. Pierre had been working with Miguel Galuzzi on reviving the Moto Guzzi brand and Piaggio is a gigantic company. Norton…well, Norton makes a single bike in three different flavors and has only been around, in its current form, since 2009 and will only be entering the US market for the first time this year. What’s Pierre have to say for himself?

We emailed the always verbose designer to get the facts behind this. Here’s his complete response:

“Full time job… No more Piaggio….

Time to move on……..

Bye bye Pasta…..hello Cottage Pie.!



Norton’s CEO, Stuart Garner, says, “Pierre’s experience of bringing innovative new products to the marketplace will be a vital factor in developing the Norton range, whilst paying due respect to its’ traditions.  Combining his flair for original concepts with Norton’s sporting traditions, will allow us to create a range of motorcycles bearing the historic Norton badge that will be unlike anything else in the marketplace.”

This hire is indicative of major changes and expansion at Norton. We’ll find out more and report back soonest.


  • Mauricio

    Doomed they are. That lasted a while. And to think their first bike was so good looking… =(

  • http://www.facebook.com/beastincarnate BeastIncarnate

    Hot diggity damn. Interesting news.

  • Frosty_spl

    Can’t wait to see what he churns out! I’m excited for the new Guzzis too.

  • jayspeed

    He is easily one of the best m/c designers of the past decades. Many people can make aesthetically pleasing designs. Terblanche can do it and also create controversy and conversation. That shows he is an artist, and not only an industrial designer.

    The move to Norton is odd–I guess more info will come out as time passes.

  • dux

    Sounds like someone got a capital infusion…

  • DoctorNine

    I feel personally that this is something of a vote of confidence for Norton as a brand. Maybe he has thought about where he could make the biggest impact with his efforts, and concluded that it was at Norton. It could be as simple as that.

  • robotribe

    I just hope he left a LASTING impression on the Guzzi brand; I liked where he was going with his ideas for them.

  • BMW11GS

    Okay, Definitely a Terblanche fan. I like how he does things rather than revert to “timeless” designs of the past. If I hear another complaint of the 999 i’ll…. But seriously it looks even better now than it did when it came out and in all estimation was wayy better that the 916/998 bikes it replaced.

  • http://www.postpixel.com.au mugget

    Cool. Here’s hoping that the Norton rotary gets some schwing-worthy bodywork and makes it to production!

  • miles_prower

    I own the second ugliest motorcycle ever, the Terblanche-designed Multistrada. (The new Multistrada is uglier.) So perhaps Terblanche will be designing the new second-ugliest motorcycle for Norton now.

  • http://twowheelsplus.blogspot.com/ andehans

    Lets hope he’s allowed to do more than retro designs, but I guess they wouldn’t hire if he wasn’t. Can’t wait to see the how the first modern, contemporary Norton designs in a long while will look like.

  • David

    Oooh, the Supermono…just wonderful.