He of the Ducati Supermono, Pierre Terblanche, has signed on with the reborn Norton Motorcycles. To say the move is shocking is a bit of an understatement. Pierre had been working with Miguel Galuzzi on reviving the Moto Guzzi brand and Piaggio is a gigantic company. Norton…well, Norton makes a single bike in three different flavors and has only been around, in its current form, since 2009 and will only be entering the US market for the first time this year. What’s Pierre have to say for himself?
We emailed the always verbose designer to get the facts behind this. Here’s his complete response:
“Full time job… No more Piaggio….
Time to move on……..
Bye bye Pasta…..hello Cottage Pie.!
Norton’s CEO, Stuart Garner, says, “Pierre’s experience of bringing innovative new products to the marketplace will be a vital factor in developing the Norton range, whilst paying due respect to its’ traditions. Combining his flair for original concepts with Norton’s sporting traditions, will allow us to create a range of motorcycles bearing the historic Norton badge that will be unlike anything else in the marketplace.”
This hire is indicative of major changes and expansion at Norton. We’ll find out more and report back soonest.