Lorenzo’s new look

Dailies -



This is the first action photo of Jorge Lorenzo showing off new sponsor Alpinestars and his new stylized number one, made by combining the World Champion’s initials. You get the feeling Lorenzo thinks he’s quite clever for coming up with that letter/number combo. Lorenzo was second fastest behind Casey Stoner at today’s Sepang test.


  • http://www.facebook.com/beastincarnate BeastIncarnate

    Read his statements surrounding that oh-so-clever number 1 and it didn’t do anything to improve my dislike for the guy. That’s aside from the fact that it doesn’t look good.

    • http://hellforleathermagazine.com Wes Siler

      I can’t even tell it’s a number one.

      • http://www.facebook.com/beastincarnate BeastIncarnate

        I see more a resemblance to an eagle than anything.

        Here’s to hoping he’s not feeling entitled to the “number” next year.

      • Mr.Paynter

        +1 I was trying to figure out what number it was and gave up and read it…

  • Cheese302

    It’s unfortunate that Ben Spies has to deal with him as a teammate.

    • Kyle

      I’m anxious to see how this is gonna work out this year. Gonna have to download some motogp and moto2 AND formula 1…. My Sunday’s are gonna be busy

  • Philip

    Still. A. Douche.

    • Todd

      Yup. Pretty much covers it.

    • Mr.Paynter


  • Myles

    Everything about that picture is awesome, I still don’t understand how people worship the ground Rossi limps on but can’t stand this guy. He’s a character, he’s not supposed to be nice. He’s supposed to ride really fast, and he does. His record riding motorcycles is amazing, he rides hard and crashes a ton. He’s awesome.

    Anyhow, why haven’t we had any HFL coverage on Honda’s motogp sickness? Honda motors were 1st, 3rd, 4th, 7th, and 8th. Dovizioso, Pedrosa, and Stoner (especially stoner!) all look quick and comfortable. Last year only four riders won races. Two of them were riding Yamaha and hated eachother. The other two are riding Respol this year and seem to be getting along great, all three riders rode various configs of the bike and seem to be very team oriented. I’d be shocked if Honda didn’t win the constructors championship this year.

    • http://hellforleathermagazine.com Wes Siler

      I might work up something on a technical detail or two later, but in general we try to only cover MotoGP and other racing when it’s actually interesting. Road Racing World, Superbike Planet, MotoMatters and MotoGP.com already do a very good job.

      • Myles

        Not trying to be a dick, but there were like 10 Rossi/Ducati posts last month. There was a post for Rossi’s new leathers. There was a post for Rossi’s new teamwear. There was a psot for Rossi driving a kart in the snow. There was a post about how he’s going to make Ducati better. There were two posts about him riding the 1198sp (one for photos on Jan 26th and one for video on Jan 31st).

        Now I’m admittedly a huge Honda fan, and don’t “get” Ducati – but this is a little ridiculous. With Rossi recovering from injury, the Marlboro team not looking great in the first practice (Pramac had better times!), and JL being a complete psychopath, Respol could have one of the most dominant seasons ever. Or JL could run away with it. Or Rossi could make a huge comeback, get his shoulder straight, make me eat my words, and solidify himself as one of the best riders ever. To me, all of those things are way more interesting then having two posts of an injured rider on a stock bike that’s far too expensive for it’s performance (a cbr1k would be quicker around most tracks at roughly half the cost). It also literally looks like it’s sponsored by McDonalds.

        • http://hellforleathermagazine.com Wes Siler

          Hey, once some every-so-slightly updated Repsol colors can generate the interest an article about Rossi picking his nose can, we’ll run them too.

          • Myles

            Sad state or motorcycling when an injured rider riding an overpriced stock motorcycle is “actually interesting” (twice), and the biggest engine manufacturer in the world (that made it’s mark by building bikes – builds the winningest cars in caranddriver 10best history, jets, and robots) primed to potentially dominate the biggest motorcycle racing series in the world is not “actually interesting”.

            Style over substance?

            You guys should write an article that tries to find the “it” factor that makes Italian bikes flashy/exciting and Japanese bikes boring/efficient, regardless of performance. Is it marketing? History? Racism? It could be a hell of an article. Is it similar to the marketing/price control Swiss watch brands employ successfully? Racing history and romanticism? Does the world simply view Italians as flashy (Ferraris and dancing and mobsterness and Jersey Shore?) and Asians as boring (bland engineers, blind under communists regimes, and style biters?). It could be “above” motorcycling and tie our passion into a greater, worldly, conversation.

            • Mr.Paynter

              Let’s not forget the most basic question.

              Do Honda actually have press releases and photos for every update the way DucRossi do?

              If they’re not telling the Motojournalist enclave about every little thing they must know the masses aren’t that interested??

              I love Hondas. I am excited for them this season but Repsol colours aren’t exciting enough to make clothing posts on their own!

              And to be fair we did see the death of the Hannspree colours and rebirth of the Castrol colours on here?

        • Michael

          Rossi get’s the coverage because he’s the best motorcyclist in the world. That and he’s a charming bastard to boot.

          • Thomas

            +1 The guy can flat out ride. As a competitor, Rossi really brings out the best of the field.

        • seanslides

          “To me, all of those things are way more interesting then having two posts of an injured rider on a stock bike that’s far too expensive for it’s performance (a cbr1k would be quicker around most tracks at roughly half the cost).”

          Sounds to me like a serious honda fan boy.

  • Deltablues

    Well, “J.L.” has some competition this year. Sadly, it looks like Rossi won’t be. I really hope this is not the year of Rossi’s EPIC failure in MotoGP. And where was Hayden?

  • http://www.damiengaudet.blogspot.com damien

    Personally, I like the 1 he’s running. I can clearly make out it’s a 1 too…don’t know what you guys are smoking that you can’t see it.

    I’m not particularly keen on Lorenzo, but there’s no denying he’s an effing good rider. And MotoGP needs the personality clashes to keep it interesting unfortunately.

    • cookey


  • http://greatjoballweek.blogspot.com/ Case

    I don’t really give a shit about liking or not liking these racers as people, but I think making the championship number into your initials is egotistical beyond belief.

    You know that douche from high school that totally had the sweet lifted truck and the rad vanity plate? This is like that, x1000.

    • Barry

      “making the championship number into your initials is egotistical beyond belief”
      Have you hung out with many racers(esp. professional ones)? The general rule is that they’re egomaniacal nut-jobs. It’s the rare ones who AREN’T that stand out for most people.

  • T Diver

    Get over it. One can argue that there is something “Douschee” about all motorcycling. That being said, I enjoy watching him race. I enjoy watching them all race. Who cares what their number looks like!! One probably has to have something of an ego to get to the level that all these dousches are at anyways. OMG Ladies!! Have you seen Vale’s new highlights!!!

  • Josh

    Granted, Lorenzo isn’t the most emotive guy in the world. In fact, he’s really hard to like when you watch his interviews. Fine. Don’t. Watch his riding. The kid has talent, skill and heart, and I admire that.

  • ak

    Did anyone see Lorenzo’s flat-biller Rockstar hat at the press conference?

    Last interview in MCN (well before the 2010 season) he was GQ’d up from the feet up.

  • Michael

    Lorenzo makes it really hard to like him. Really hard. He’s goddam fast on a bike though. You have to respect the talent, even if you don’t respect the personality.

    still though, what a dick.

  • Todd

    Lorenzo is to Rossi what Spies was to Mladin. Without the younger guy coming in giving the old man a pop in the nose, we would have not have the pleasure of watching the established champions ride their butts off in the final years of their careers. Not to mention the passion returning for racing. What happen to Mladin when Spies moved to WSBK? He retired from racing after one year. Lorenzo is no different than Rossi after winning his first premier class championship. Each one has celebrations, themed gear, and personalized numbers. In regards to running the number 1 plate. Riders think it over for a very long time before deciding to do it. Every rider has a number they feel is their number. But every rider knows if you run the number one plate, all the other riders will want to beat you even more because of it. Even if it’s for 7th place. Also riders are superstitious of “their number” bring them luck so the decline to run the number one plate. Some will incorporate their number into the number 1 (Troy Bayliss). Mladin when he ran the #6 plate had a “7″ designed into it to signify he was going for his 7th title. It wasn’t limited to their bikes. The story goes that Fred Merkel would put a #1 on his rental car door just to let his teammate (some guy named Wayne Rainey) who was at the top. So if you’re going to run the number one plate (standard or personalized), people don’t need to tell you are the best rider. You’re telling them.