2011 MV Agusta Brutale 1090R: cheap compensation

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The MV Agusta Brutale 990R that we reviewed last month has one big problem — it’s a premium product with a premium badge selling at a premium price, but it’s got a smaller engine than its even more premium identical twin, the 1090RR. Less numbers and fewer Rs do not satisfy customers of exotic motorcycles in North America. The solution, at least in Canada? Stick the big motor in the 990R’s chassis. Voila, a bigger number at a more affordable price.

Update: the 1090R adopts the cheaper, MIG-welded frame and components of the MV Agusta Brutale 920, not that of the TIG-welded, higher spec 990 as we previously reported.


Photos: Grant Ray

Canadian Motorcycle Guide, which scooped the news this morning, reports that 1090R will actually become the cheapest model in the Canadian Brutale range. The new bike will retail there for $16,695 (CDN), the 990R costs a bit more at $16,995 while the high-spec 1090RR costs 18,995 of your finest maple leafs. We hear Canadian MV dealers will also accept beaver pelts. The 1090R will reportedly only be available in the land of aboots.

Last month we asked MV Agusta to explain the differences between the 990R and the 1090RR to us, as we kind of fail at comprehending the company’s elaborately obtuse press materials. This is what they told us:

“Key points between the 990R and 1090RR, aside from price $15,000 vs. $18,000 respectively are in the Wheels, Suspension, Brakes, and Accessories…and of course the engines,” says a spokesman.

“Wheels:  990R Cast ‘Star’ v. 1090RR Lightweight Forged
Brakes:  990R Radial Brembo v. 1090RR Cast Monoblock Radial
Suspension:    1090RR more fully adjustable Front/Rear
Accessories: 1090RR adds – slipper clutch, steering damper, adj. rear
sets”

“1090 offers more noticeable torque, and also +HP due to larger displacement (1078cc v. 998cc on 990R).”

So basically figure on the 144bhp, 85lb/ft motor in the 990R’s chassis, but some powertrain components have also reduced their spec — the clutch is no longer a slipper for example. CMG Online also suggests that the suspension could have become softer and therefore cheaper.

Just get the 990R.

MV Agusta Canada via CMG Online

  • dux

    More fully adjustable? Sign me up 110%! What amazing doublespeak.

    Downgraded radial brakes? Yay!

  • http://www.faster-faster.com fasterfaster

    I get the difference b/w the 990R and 1090RR, but I must be an idiot because I can’t figure out why the 1090R is cheaper than the 990R. Well, I’m an idiot for a lot of reasons, but that’s at least one of them.

  • John

    I test rode the new Brutale 1090RR for about three hours last week.

    It was amazing. I was shocked at what an outstanding machine she is. As the owner of a Ducati Monster, a Honda RC51, and a Suzuki V-Strom, I was smitten by the Brutale.

    The riding position was perfect, the power was beyond warp factor 9, and the handling was razor sharp.

    If it isn’t the world’s greatest naked bike, I don’t know what is. I’m curious to ride the new Speed Triple to compare.

  • x

    It is about economics. Dealer may be able to increase overall sales, meet yearly budget, and imporve principal-agent relationship by lowering margin on the flaghip Brutale.

    People are more willing to pay $100 to watch Valentino Rossi, than pay $20 to watch Randy de Puniet doing some tricks.

  • Max Headroom

    From a Canadian Trapper: Just what kind of beaver pelts are you referring to?

  • Michael

    As a Canadian, I’m happy to inform the world that beaver pelts have not been accepted as currency here for at least a couple of years.

    • Brad

      Sooorry to hear your oot of pelts, eh. There’s a used ’09 1078 at my local MV dealer…it’s calling me.

  • Ducky

    MIG vs. TIG welding? Really? They’re willing to go to a uglier (and automated) form of welding to cut costs?