Stunters, scooters and a 400 mile road race

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What happens when two of the most batshit insane stunters — our friends Nick Brocha and Ernie Vigil — accept a dare to do a TT-style road race on the streets of California on two beat up old scooters? Well, it starts with a family pack of adult diapers.

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  • Eric

    I loved this video/ad. It looks like they had so much fun.

    • http://hellforleathermagazine.com Wes Siler

      How is this an ad?

      • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

        sponsored events = ads, everyone knows that. idiot.

        • http://worldof2.com/ jpenney

          When this relationship comes to fisticuffs please have a video camera rolling.

          • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

            i was being sarcastic….and actually agreeing with wes (it’ll only happen once, don’t get too excited)

            i call awesome companies paying for people to be awesome and do awesome stuff and only asking they wear the company’s free gear in return awesome, not an ad.

            • doublet

              It’s still advertisement. I’m wearing a northrop grumman t-shirt right now. It cost like $2. If that covered their cost, it’s completely free advertising. If not, I’d immagine the difference is covered by their budget allocated to advertising.

              They’re just advertising how awesome they are. Don’t you want to be awesome, too? Makes we want to buy some of their stuff!

              Call it what you like, but good advertising is transparent. Nobody likes to be sold anything. Everybody loves to have a warm fuzzy feeling about how awesome and ‘on their level’ something is.

              Think about the inverse of this situation, another situation, literally; Abercrombie and Fitch has recently made an effort to come to a monetary agreement with “The Situation” from the Jersey Shore to no longer wear their products.

              By not taking action, the companys approve of their ad hoc product placement.

              • doublet

                oops had another thought, didn’t see the ‘edit’!

              • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

                i dont think that advertising is the same as an actual ad. it’s marketing, sure, but theyre trying to market their companies name, not a product.

                is the redbull flugtag an ad?

                yes, this video makes their company look cool and yes, the jersey shore idiots make A&F look even douchier. but that doesnt make it an ad.

                and ad tells you about or makes you want to buy a specific product. good marketing makes you like a company.

                magazines dont (or shouldnt) post ads as news stories. they should however, post amazing marketing endeavors that create awesomeness as news stories.

                • doublet

                  Good point.

                  I guess my point is just that, if I had a company, I would be most excitied about “marketing opportunities” like this. You know, the essence of why I make motorcycle shocks in the first place (or whatever it is I do hypothetically).

                • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

                  absolutely. i think stuff like this is awesome.

                  it’s just that lately, anytime any of the HFL idiots post anything sponsored or with any brand logo’s in it, they get accused of poor journalism and of posting companies ads.

                  do we really want companies like red bull and monster and icon to stop spending their money on this stuff and go back to banners on websites or full page ads with dudes sitting on dirtbike drinking an energy drink?

                  we should be supporting intelligent marketing, not whining that it finds its way into our field of vision. i dont like energy drinks, but the few times i buy it, i get red bull because i want to support companies that send RED cameras and helicopters to follow snowboarders around (http://youtu.be/kh29_SERH0Y)and that sponsor idiots making gliders to try and fly off of piers(http://www.redbullflugtagusa.com/).

                • Eric

                  Yeah, I think we’re on the same page. I just need to choose my words more carefully.

                  I like that you guys don’t regurgitate press releases as articles, and I’m not accusing you of being in anyone’s pocket.

                  I like coverage of advertising on HFL, the culture x style x design part of HFL is one of your unique points. (When did that slogan disappear?) More than just showcasing customs like other magazines the articles that discuss how motorcycles are advertised and perceived by the public are some of my favorite features here. (Vespa ads, discussing the Harley cage campaign, the BMW get on, etc. etc.)

                  So if ‘ad’ is a word you take as a slight; I loved this video/brand consciousness raising/look into a fun event I would have never seen had it not been for some marketing money behind the riders.

                  I guess I would like to see something like “our friends Nick Brocha and Ernie Vigil, Icon sponsored stunt riders -” because it credits their backers, who have to see a return in brand awareness for them to keep putting the money up to “create awesomeness as news stories/supporting intelligent marketing.”

      • aristurtle

        You’re clearly being paid off for product placement by Equaline-brand adult diapers.

        • Eric

          Hah!

      • Eric

        Not the post, the video.
        But maybe it isn’t, they might just be really, really into Monster and Icon gear.

        I loved this ( http://hellforleathermagazine.com/2010/11/showcase-icon-overlord-jacket/ ) video too, it’s still an ad, but one I found humorous, well shot, and a pleasure to re-watch many times.

        • http://hellforleathermagazine.com Wes Siler

          If something’s an ad, we’ll tell you it’s an ad. Ernie and Nick are sponsored riders, they are paid money to wear Icon and Monster. That doesn’t make what they do less relevant.

          • Eric

            You’re off on that point. It’s important to contextualize it. The fact is Icon gains a lot of stature in my mind for sponsoring this stuff/shooting cool ads/making your suit/everything else that’s not making gear for sale.

            I have a buddy who only drinks Red Bull because he likes that they sponsor all the cool stuff he likes, F1, air races, motorcycle racing, and tons of other bad ass stuff.

            I like to reward the companies behind such sponsorship with my dollars if I can. Whether it’s a ‘formal’ ad or just product placement.

            In short I have no skill in using text as a communication medium.

            • Alex

              Good man. Support those whom support the sport & athletes.

            • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

              @eric – see the discussion directly above

    • Alex

      Scooter Video wasn’t commissioned by anyone, or any sponsor. Therefore in no way a ad.

      Just a video two riders (who are sponsored) decided to film, edit, and share on their own.

      Handy tip. Look at where the video is posted. If it’s on a brand’s official Youtube channel, they commissioned it. If it’s not, then it’s was done independently.

      • JaySD

        Let me preface by saying, awesome video, great of the guys to go and do this and it looked like fun.

        But I don’t think that works as a definition of advertising

        From wikipedia

        “Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
        Commercial advertisers often seek to generate increased consumption of their products or services through “Branding,” which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).”

        If you are sponsored and choose on your own to do something that promotes yourself and therefore indirectly promotes your sponsors its still advertising, even if its not your sponsors who put it together. These guys didnt flash monster and icon on pretty much everything just by chance they did it to demonstrate to Icon and Monster why they are worth sponsoring by demonstrating how they build their sponsors brands and yes that is advertising

        • http://hellforleathermagazine.com Wes Siler

          It’s only an ad if it’s created with the intention of being one. Companies can reap PR value from a number of activities, including editorial content or just a random video of two dudes having fun, which is what this is.

          Companies with money helping cool dudes do awesome shit on bikes will only ever be awesome in my book.

  • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

    that hotel where they start from is the same one we stayed in the first night on this desert trip http://hellforleathermagazine.com/2011/05/a-little-ride-through-the-desert/

    • http://hellforleathermagazine.com Wes Siler

      Think the murder room was still there?

      • http://www.twitter.com/wessilerfanclub the (unfortunate) roomate

        i dont think anyone there does much cleaning of anything……so yes.

  • parkwood60

    As I say all the time, there is just too much to do for a gear head in Southern California. On any given weekend, unless you have a laser like focus on a single genre of motorsport/show activity, you are going to miss some awesome event you just didn’t know was happening.

    Which reminds me, the Elsinore Grand Prix is on again this year in early November.

  • Jacob

    Bananas. Loved it.