A video profile of Ritmo Sereno CEO Shiroh Nakajima

Dailies -



A beacon of actual performance in a world obsessed only with aesthetics, Japanese firm Ritmo Sereno builds cafe racers, but the emphasis is on the race, not the posing. Here, CEO Shiroh Nakajima discusses that approach and explains why he uses German and Italian machines for the basis of his builds.

  • Wereweazle

    I saw this on a bike in a shop the other day and wondered it then as well, but why is there wrapped wire around the handgrip?

    • http://hellforleathermagazine.com Wes Siler

      Lock wire, holds it on nice and tight.

    • Erok

      most aftermarket grips have grooves for it.

    • Barry

      It’s a racer thing. When you grip the bejeebus out of the grips, they’re more likely to twist off/shift. A couple wraps of safety wire and careful twisting/crimping(getting it wrong gets you holes in your fingers), and they’re about 200% more likely to stay put. Most times, on street bikes, it’s to look “racerier”.

    • pplassm

      It’s a dirt bike thing. Keeps the grips on even after you twist past the glue’s shear strength.

  • paul

    Com’on Wes what’s wrong with a little posing ? I seem to recall more than a few pics of you doing some ‘modelling with bikes’

    Nice Beemer btw ;)

  • Thom

    Another of the Beemer Bobbers ( customs )

    The more I see of these Beemer Customs , especially the ones from Europe .. the more I like them .

    Kind of takes the ” Snob ” edge right off them , hopping up and modifying the Bikes .

    Two thumbs up !

    • Barry

      They make for good platforms. Very simple to work on, made to run forever, parts are pretty available and you have decades of parts that can be made to work with enough mix and match. There are 5 or 6 regulars at my bar of choice, myself included, that have built a bobber/custom/whateva out of them. Plus, they offend the batsnot out of the bluebeards at BMW rallies.