An in-depth look inside Erik Buell Racing and the 1190RS

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EBR

Used to seeing Buells in dealerships and on the road, it’s easy to assume that Erik’s operating at a similar level post-Harley. He’s not. Instead, his new operation is located in an industrial estate outside East Troy Wisconsin and his new company, Erik Buell Racing, employs only a handful of people. This video, created by Crotch Rocket TV’s Rob Weaver, drives that point home and illustrates that, despite their huge disadvantage, EBR is now cranking out world beating bikes. Just by the handful rather than by the thousands.

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Thanks for the tip, Stephen.

  • 2ndderivative

    Is there really no other outfit like his?

    • Kyle

      seriously, this is what american engineering is all about.

      Edit: after seeing all of this, I’m so jealous. This is literally what I want to do for a living. Too bad theres still at least 3 more years of schooling ahead of me.

  • Kahlil

    Speechless, that’s just awesome! Wish I could afford one.

    • Felix

      Hopefully, you’ll be able to soon. They’re definitely planning to introduce downmarket models.

      • http://hellforleathermagazine.com Wes Siler

        Don’t expect entry level or price parity with Japanese or even European makers. Think of EBR as an American bimota: hand crafted, small numbers, special. Low prices come from high volume, which they don’t have.

        • Chris

          That’s exactly how I think of the new Buell. That’s exactly what makes me wish I could afford the all out carbon goodness model. That’s real American ingenuity, craftsmanship, and pure unadulterated sexiness. The best way I can think to sum it all ups is :drool:

  • DoctorNine

    Oh man. I am possessed of a serious jones at this moment.

  • Scott-jay

    384 lbs.
    Loved my XB & see its genes in subsequent Buell chassis.

    • noone1569

      This.

  • http://www.damiengaudet.blogspot.com damien

    Buell’s are awesome, yes. But why are they running outside the top ten in AMA?

    Yes they’re new, but I thought they’d be more towards the pointy end of things.

    Just posing the question.

    • http://hellforleathermagazine.com Wes Siler

      They’re still running the 1125 in AMA aren’t they? Budget is also a factor.

      • Roman

        Just started running the 1190 for the last couple of weekends. Ran in the top 10 at NJMP.

        • noone1569

          And Mid-Ohio

    • The other Joe

      They need a better rider. Also every bike needs time to be fine tuned for racing. Dozens of little tweeks to optimize for the rider and each track.

  • smoke4ndmears

    Man that was a quick turnaround from tip to topic! Cool!

    I was really floored, even after reading all about this bike over the past few months, over exactly how crafted this motorcycle is. Like an American Ferrari of motorcycles!

  • walter

    This is where you learn to save your money and buy the right stuff.

    USA!

    Smaller bikes. USA!

  • Tony T.

    It’s refreshing to see Erik’s enthusiasm separate of crappy music and awful film effects.

    Engineers have a certain giddiness that comes across when they’re holding something that they’ve made and I got the impression that giddiness is something that Erik sustains long after the camera is gone.

    • http://hellforleathermagazine.com Wes Siler

      Giddy is a good word to describe Erik.

  • Core

    Would have been nice if they said.. “This is .5 lbs” or something..to give us an idea of weight, just out of curosity, when handling parts.

    Also sharp looking bike.

    • Devin

      They did when talking about the wheels. I liked it when the guy started giggling after hearing the rubber was heavier than the wheel.

  • RT Moto

    Looks amazing. Anyone want to loan me 50 stacks to buy one?

  • Liquidogged

    Art in mechanical form. Sometimes I forget that some of the very best design in the world takes place in this country – not to mention the unbelievable craftsmanship and execution.

  • zato1414

    I can’t believe it. I watch the whole thing to see a finished machine and… Part 2! I hope we get to see it here. Thanks for the vid.

  • http://twitter.com/metabomber Jesse

    I would love to get locked in there over night.

  • zipp4

    Kinda funny how two years ago EVERYONE talked shit about Buell… now look at him.

    • Dan

      He aint done yet.
      Not even close…

      I expect to see lots of great racing next season and a new model or three introduced.
      Exciting times!

      • zipp4

        I agree. Just saying that everywhere I went (I have 3 Buells) everyone says ‘how bad is the fueling?’ or sounds too much like a Harley, too heavy, etc… Now he’s the world’s darling. People are so short-sighted sometimes.

  • Thom

    Here’s hoping the man can make a go of it this round .

    I think we’ve all seen more than enough Heartbreak for Eric and his company over the last few years and if I were a Believer in the concept of Karma I’d say he’s well overdue for some good fortune .

    The mans a genius as well as works his ass off .

    I’m not ( believer in Karma ) but I’ll wish the good fortune for him anyway .

    And for those like myself for whom an Adrenaline Addled Sport Bike no longer suits ……… perhaps a Bimota Mantra type M/C ( only a hell of a lot better looking ) down the road ?

  • bpjester

    Autoclave Easy-Bake Oven!

  • http://rider49er.blogspot.com Mark D

    ::Runs to craigslist to price lightly used 1125rs::

  • chaz

    Very nice bike. I do wish he got the press support when he was making the Buell line, as they are/were great bikes too. Go Erik!

  • ike6116

    You can’t keep a good man down.

    • Scott-jay

      Gotta say, H-D set him up with a sweet retirement gig.

  • JC

    Awesome, saw it up close at Road America this year and it’s a marriage of form and function.