During a meeting with a major OEM yesterday, this new TV spot was presented as evidence that scooters face an uphill battle for acceptance in mainstream American society. If there’s one source that young American males listen to, it’s makers of shitty beer, right? So a mainstream beer company telling young men that scooters are “not manly” is a major problem, right? I know what we told that OEM, but we’re interested in seeing what you think.
This ad is the latest in a series from Miller Lite titled “Man Up” in which drinking any other brand of shitty beer is compared to stereotypically unmanly activities like wearing a skirt, getting a tramp stamp or, as the ad below suggests, wearing skinny jeans. It should be noted that combining jeans that tight with a bear gut that big should definitely be some sort of crime.