Scott Campbell x Pirelli

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To commemorate the launch of its lifestyle and fashion collection in Milan, Pirelli hired famed tattoo artist Scott Campbell to design a custom tire. Using the same methods supermoto and other racers use to groove patterns into slick carcasses, Scott applied a this tattoo-like pattern to a Ducati Diavel’s 240-section rear. A closer look below.

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Here’s a live video from the Pirelli store’s opening in Milan courtesy of Motoblog.it.

And this video provides background on the project including details of Scott’s riding career.

  • Alex

    I’m just happy to hear the Diavel’s functionality was unaffected.

  • http://www.muthalovin.com the_doctor

    So that 240 rear is, in fact, good for something.

  • The other Joe

    Now that’s what I call a temporary tattoo!

  • Thom

    Ugh !

    So now Pirelli’s gone the ‘ Hipster’ route as well , tattoo’s n’ all !

    So can we assume Pirelli has been taking ‘ Merchandising & Cheapening the Name ” lessons from Ferrari up the road ?

  • http://twitter.com/metabomber Jesse

    Interesting as a piece of design and art. Awfully expensive frame to hang it on, for what it is.

  • dux

    The Diavel is still ugly

  • 1

    Send that bike over to bike exif and watch those girls freak out over the exhaust wrap! ha ha ha ha.

    That’s really cool, great that a brooklyn artist was commissioned. Love the comment regarding made by hand.

    • http://www.damiengaudet.blogspot.com damien

      Haha.

  • Wilbur

    What? No shout out to Brooklyn Moto.

  • http://www.lgdm.fr stempere

    The second video was quite nicely put together. There’s a really nice feal to it (no motorcycle or tattoing sound are, in this instance, a good thing).