Erik Buell on Hero Moto Corp

Dailies -



Last week it was announced that Erik Buell Racing and Hero Moto Corp were entering into a consulting and design partnership. The deal sees EBR lend Hero its expertise in producing products for Western markets, while Hero will sponsor EBR’s AMA race team this year. Basically, it’s huge news for a tiny startup run out a garage in East Troy, Wisconsin. This weekend, we briefly chatted with Erik about the deal. Here’s what he had to say.

“Currently it is a very simple relationship with two aspects,” explains Erik. “We are doing contract technical consulting and design for them which is one aspect. The Leap they showed at the January expo in Delhi is an example of this work, as Mr. Munjal mentions in their press release.”

Erik can’t say which elements of this new Hero Leap hybrid scooter EBR consulted on, but the concept is full of neat design touches. Check out the bash guards/mirror stalks and slick lighting.

“The second aspect is they also have come on board as a title sponsor for our AMA Superbike team,” continues Erik. EBR will race this year in red, white and black, wearing huge Hero logos that easily eclipse those of secondary sponsor, AMSOIL.

“No ownership between the companies. Just helping each other in ways that are good for both of us,” he concludes. “Great people there, BTW. Avid motorcyclists with a visionary leader.”

  • Adrian

    Happy EBR was able to find a sponsor with deep pockets. Should be exciting year for Danny Eslick and Geoff May. Go EBR!!!

  • Raubert Van Harris

    Haha is that a $30 Harbor Freight rear stand?

    • Raubert Van Harris
    • AJ

      Great spot. Proof that racing technology is not unaffordable for the average man.

    • Adrian

      No. It’s $39.99.

      • JR

        Actually kinda cool to see them using the same old stand that some of us would buy… because it works.

        • Raubert Van Harris

          Couldn’t agree more! Definitely going to pick up one of these

    • mugget

      Wow – that is a pretty trick looking stand. I’d have one!

      • Deltablues

        It works great for my 675. It works not so well for my ground-pounding Hayabusa. Got mine for $20 here in Little Rock when they had 1/2-off sale.

  • Rick

    Is it too early for the “World’s Fastest Indian” jokes?

    • JR


    • BMW11GS

      If my memory serves me, that joke has been made about Royal Enfield “Team Badger” before on this blog. haha it gets me everytime though.

    • Doug

      Never too early, yaar!

  • Gene

    So the scooter has a 16,000 RPM redline?

    • Mark D [EX500]

      Maybe it has its fuel in the tank, too ;)

      • noone1569

        I’d hope it has some fuel in the tank, I mean, it is a hybrid though :)

        Did you mean frame? ;)

        • Mark D [EX500]

          DAMNIT. Yes, in the frame.

  • DoctorNine

    This could be just the thing for Mr. Buell, and Hero.
    Erik will know what North America is looking for, and his designs are always unique and groundbreaking. Can’t do anything but help the both of them.

  • Racetrack Style

    I like how the line of the EBR frame flows right into the line of the swing arm, from the neck to the rear axle. (among many other items)