‘We’re finally free’ — Erik Buell

Dailies -



In this third installment of EBR’s behind the scenes look at 1190RS production Erik and Geoff Mat talk about the significance of the project and its challenges while giving you a look at some of the handmade carbon fiber production. EBR, fuck yeah.

Update: part 4 is out too, it’s below.

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  • http://bloodfalcons.blogspot.com motoguru


  • Andres Freire

    Go EBR!!

  • Adam

    Can’t wait to see this thing duke it out in superbike.

  • http://www.cdavisdesigns.com Chris Davis

    Cool bike. Crap video effects.

  • Ganesh

    Saw Eric at laguna seca – a simple enthusiast hanging out and showing his creation to fans – I have never been a buell fan but this bike looks great. You just to admire and respect the passion behind this effort. Guys like him, motocyzsz, John Britten are absolutely inspiritaional regardless of their business success. Thanks

  • dux [87 CBR600, 95 XR600R]

    Love it. Can we get these videos muted and with sub titles?

  • http://www.postpixel.com.au mugget

    Coool stuff.

  • Corey

    I’m way into this bike and Eric Buell’s passion to deliver a true, no-comprimises, american sport bike, but could somebody does decent video work help the guy out? Pro bono maybe? Kinda sucks these videos can’t even begin to match the level of the product that’s in them.

  • matt

    I’d hope that the influence or contact that HFL might have with EBR could be used to, in a considerate and professional fashion, get them to turn down the teenage distraction in these videos. Their target audience is thrilled to see EBR making this machine, the level of transparency that they’ve shown in these videos is outstanding, especially the clarity and radiant energy form EB himself. It’s inspiring. The effects and dumb music detract from the groundbreaking content. A good chef doesn’t pour sticky sauce all over an incredible dish. The ingredients speak for themselves when they are this good. Stop putting chocolate jalapeno and fennel hotsauce with sprinkles and flashing lights on the excellent steak.
    go ebr.

  • tears

    EBR should get a hold of whoever edited the MV Agusta F3 build video. The edits are a bit distracting from a good video. :-/

  • Jarad Gibson

    The videos are are seizure inducing. What kind of hipster bullshit are they attempting to pull off with this?

    • rvltng_bstrd

      this is anything but hipster…more like 90′s hardrock promotion which I actually enjoy along with my Ulysses

  • TuffGong

    EB is s a very bright guy. He and his team have the passion and talent to produce a competitive bike on the track and the street. But man is this a tough row to hoe. The market itself is extremely limited and moves at a very fast pace…I think these efforts muct be judged on the bikes themselves,because marketplace success is a very elusive thing…

  • BigRooster

    Maybe we can get a link to a raw video depository to allow every critic with a mac to produce a “better” home brew version of the above. Maybe make it into some sort of contest. Winner gets a 1190rs…er winner gets to SIT on a 1190rs and make vroom vroom sounds.

    Agree the production quality is lacking; obvioiusly the company is run by engineers. I see this as a good thing.

  • BigRooster

    Go EBR. I hope I will have the opportunity to own one of your products some day. So either I will become fantastically wealthy or the price will come down – I guess either way I win.

  • paragonmc

    “Agree the production quality is lacking; obvioiusly the company is run by engineers. I see this as a good thing.”

    Yes, I kind of laughed at the music and video. Very Wisconsin… But it really says a lot about the way Erik Buell works. It still is small scale, almost barn manufacturing and to me that is fantastic.

    Where else can you find something that can compete in such a high-tech field, getting back up after being trashed by HD, and building stuff from scratch at this scale?

    But, yeah, he could definitely pick some better tunes–that stuff is awful.

    • noone1569

      Exactly. EBR does not have a marketing team. They have individuals that do the marketing in “their spare time” which is pretty nil at the moment.

      I am not a fan of the edits, but you have to remember, Erik is a musician himself, rock and roll.

      • je

        “EBR does not have a marketing team.” – Depends how you look at it.. they could easily make a call out for help from communities like this and im guessing they would get plenty of offers to help.

  • http://www.tripleclamp.net Sasha Pave

    Go Go Erik!!

    But man, the video editing! There’s some great footage but lay off those cheesy effects! And try putting at least one clip in there longer than 5 seconds.

  • adrenalnjunky

    The video production makes the clip near unwatchable.

    Love the bike though.

  • Anthony Case

    I say double fuck ya!

  • http://www.damiengaudet.blogspot.com damien

    Jesus, lot’s of video haters. It’s made by a fucking record label people. Pretty sure Erik Buell is in a band on that label, probably should just have used his tunes. oh well.

    I’m certainly not defending the music selection in these two vids though, not good. It’s like heavy Nickleback or some shit.

    Lastly, these are definitely not “hipster bullshit”. I mean, the vibe I get is budlight drinking, wallet chain wearing, goatee adorned knuckleheads. Am I way off base on that?

    Oh yeah, fucking awesome bike.

  • Keith

    Yes, America has been building “muscle cars” for years and (flame suit on) most of them are crap compared to other performance cars in the world.
    This doesn’t look like a “muscle bike” but a well thought out, high performance machine.
    I’m very keen to see this bike be a market winner.
    Kudos to the team.
    Oh yes, and the video?…don’t get me started…

  • Core

    Wish the above videos were longer. Didn’t care for the opening “effects”