What Audi and Ducati look like together

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Tasked with developing social content around the breaking acquisition of Ducati by VW, an Audi marketing intern dashed out of HQ this morning, parked a Diavel next to an R8 and snapped these pics. Man, are they going to look good on Ferdinand Piech’s Facebook timeline too. “Life Event: Bought Ducati. Suck it Quandt.”

  • http://www.facebook.com/beastincarnate Ben W

    The Panigale would have looked so much better. Ah well.

    • Mr.Paynter


  • Restless Lip Syndrome

    A Diavel? You have your stunning flagship sportscar as a backdrop, and you choose the Diavel to pose next to it? Was an 1199/1198/999/916 or any other iconic Ducati sportbike not available? Even the Sport Classic would have made for better coming-out pictures IMO.

    • ontheroad

      It would’ve been fine without that damned touring screen…

    • http://greatjoballweek.blogspot.com/ Case

      I would have preferred the Panigale. Forward looking and all that. In the interest of maintaining a casual fan relationship with the R8 and the Audi brand in general (the cars are overpriced but they are gorgeous, A7 excepted), I’m going to ignore these photos. In related news, the Diavel can suck it.

  • Michael

    question, does audi buying ducati have any significants on motogp at all?

    • aristurtle

      Yes, it means that Ducati will actually have enough money to keep doing it.

      • The other Joe

        And maybe do it a bit better?

        • aristurtle

          Woah, let’s not go that far!

  • aristurtle

    Ducati’s ugliest bike next to Audi’s nicest looking car. Classy.

    A picture of a GP12 next to an R18TDI would be neat, though.

    • Restless Lip Syndrome


  • http://www.muthalovin.com the_doctor

    I, for one, am really excited to see the follow-up video to Saudis in Audis: Saudis on Ducatis.

  • Bryan Whitney

    Uggh – its like the fat kid posing next to a supermodel.
    Is it just me or does it seem like the Diavel and street fighter models get more marketing time the further away you get from a motorcycle only demographic and more towards the general public? I feel like Ducati is trying to appeal more to the generic “west coast choppers” consumers strictly for marketshare and it kinda pisses me off.

  • Gregory

    I believe the comments from the British “Top Gear” crew about Audis… formerly about BMWs… apply here.


  • Gregory

    I hate it when car people try to pretend that they “get” motorcycles/ scooters.

  • James

    Atleast the Audi wasn’t posed with a Multi 1100. Mid Life Crisis performance cruiser I can understand.

  • austin_2ride