Ducati 1199 MANigale?

Dailies, Galleries -


“It’s a little twist on that sexy Panigale shoot we did a while back, I think you’ll like it,” MotoCorsa’s Arun Sharma told me over a broken phone call at LAX yesterday. I didn’t realize he’d be sending me photos of himself dressed in tights and wearing a saucy pair of red strappy heels. “Manigale” is the Portland Ducati dealer’s ballsy (literally) send up of traditionally sexist motorcycle marketing.

Photos: Alicia Elfving

More than just a cliched gay joke, the photos of MotoCorsa’s male staff members subvert the old babe/bike thing while making both the dealership and the guys that work there more human, relatable and accessible. The message here is that these guys might be tattooed, burly bikers, but that if a woman happened to find herself in their shop, the first question they’d ask her wouldn’t be if she was shopping for her husband, It’d be where she got her shoes.

  • John

    Nice. Now can we get a moratorium on the “Brammo Babes”? Ta.

  • SugarCream

    Since the pay wall gone, I was expecting to see pictures in the picture stream at the end of an article. But they are like linked to the same page and don’t pop up any pics at all. Is it my browser, or is it another item in your task list ?

    p.s> not that I’d like to see those hairy bold hips in detail! :)

  • Glenngineer

    Mmm. Subverting.

  • Restless Lip Syndrome

    Thank you so much for posting this, it just made my workday that much better. Lots of lulz to be had here.

  • http://cynic13th.livejournal.com/ cynic

    Wow. That’s… um. Wow.

    I love those crazy folks in Portland. Too bad it rains so much I might consider living up there.

  • Gene

    Damn, that’s a serious Harley sunburn. Edit: Thank GOD the gallery doesn’t work! :-)

  • Matt W

    yo guys didnt hold back at all, haha

  • Dean

    Feeling some home-state pride right here (all the way from NYC)… dems m’ boys!

  • Jack

    Hysterical. So good.

  • Andrew

    haha, amazing.

  • Holden and Annette

    The pic of the guy checking himself out in the mirror is the BEST! It’s so great to see these guys display their cultural awareness and sense of humor.

  • Denzel

    I’m predicting annual calendar…

  • Andrew

    Any other cyclists get to pic 5 and think, “Damn! Dude’s got quads like a track sprinter…?”

    • JMcMahon

      I almost commented on that. And then I thought nnnaaaaaaahhhh… better keep that one to myself.

  • http://www.faster-faster.com fasterfaster

    We were JUST talking about doing a “Men of BRD” calendar of the same theme… and I will admit, we didn’t have the stones to actually do it. Huge props and laughs to MotoCorsa

  • joshua

    My eyes. I need 375ml of brain bleach stat. Preferably on the rocks.

  • Tony T.

    My eyes! One of those guys worked on my bike, even.

  • Mark

    What in the HELL is wrong with you people?

    I mean WHAT IN THE HELL is wrong with you?!

    Are you so bored with a Panigale that you should be possessed to defile it in such a manner?

    No matter what caustic solution I try, I have came to the distressing realization that I cannot unsee that image.

    I will NEVER look at a Panigale again without tremors of nausea racking my body. (My fully clothed body, I might add.)

    You have just destroyed 30 years of associating Ducati motorcycles with sexy.

    Hippy bastards. Go back to suck starting your Vespa scooters.

    Mark from Missouri

    (Where we ride our bikes with clothes on and the motor running….)

    • http://hellforleathermagazine.com Wes Siler


    • gjhowe

      Methinks the lady doth protest too much. Don’t worry, it’s okay to enjoy a little Manigale now and again.

  • Mark

    You do have to admit that my last post was pretty damned funny…..but still, WHAT IN THE HELL is wrong with you?

    Mark from Missouri

  • hypergirl

    Glad I checked out the “gallery” link above. One MUST see the full “show” to understand the artist’s intentions, I believe. It’s breathtaking:) Bravo, HFL!:)

  • zato1414

    Have you no shame! Keep that tongue in your mouth!! Calendar? Nooooooooo, but it is funny.

    • http://www.themotolady.com Alicia Mariah Elfving

      Actually, a calendar was indeed made…!