KTM acquiring Husqvarna?

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Husky

Update: Nieuwsmotor.nl reports that the deal has been finalized, not between BMW and KTM, but with the Austrian company’s CEO, Stefan Pierer instead. That changes everything.

MCN is reporting that a deal that would see KTM purchase Husqvarna from BMW is all but signed. The news comes as quite a surprise, BMW’s been wrapped up in refreshing the Swedish dirt bike brand, revamping its off-road range while developing all-new street models based around a modified version of its own 800cc parallel-twin. But why would one boutique dirt bike company want to buy another one?

Update (cont’d): “It’s not KTM that is buying Husqvarna, but KTM’s CEO and part-owner Stefan Pierer,” explains Nieuwsmotor’s Iwan van der Valk. “He bought it with his ‘other’ company Pierer Industries AG. This is not connected to Cross AG, the owner company in which both Pierer and Bajaj hold shares. The next six months will be spent looking how Husqvarna can cooperate with KTM but a new model is already promised to revealed at the 2013 EICMA in november.”

“KTM’s a great, but small, company,” writes veteran journalist Mark Gardiner on his blog. “It’s easy to see the impending purchase of Husqvarna for what it is, another move by the big Indian motorcycle company, Bajaj — which already owns a big piece of KTM — to diversify it’s portfolio of brands, manufacturing capability, and design talent.”

With Bajaj’s billions, the acquisition should be a positive thing for Husqvarna. New model development could target the huge markets in Southeast Asia, giving the brand the volume and profit to revisit it’s whole street bike thing, maybe with models that aren’t just lightly refreshed F800Rs.

  • http://twitter.com/nieuwsmotor nieuwsmotor

    Full story here: Not KTM but it’s CEO and former owner Stefan Pierer buys Husqvana. http://www.nieuwsmotor.nl/motornieuws-motorbranche/12086-officieel-bmw-verkoopt-husqvarna-aan-ceo-pierer-van-ktm.html

    • http://www.twitter.com/seanmacdonald sean macdonald

      no hablo espanol

      • Khali

        Neither do I speak dutch

  • http://twitter.com/BRWSaver Bryan Wood

    Now if they could sell me a nice 500cc dual sport single that looks like my old CR400 in the picture at the top I’d line up to buy one.

    • http://RideApart.com/ Wes Siler

      Sigh. If only.

  • Beale

    Hmmm. KTM as the modern line and Husky as the quasi vintage line, a la Triumph?

    • Tyler 250

      My hope is that they make Husqvarna the “not ready-to-race” line, with more low-maintenence trail, dual-sport and adventure bikes. Give some vintage styling if you want, but no vintage tech, please.

      I actually like the TR650 Terra as a KLR competitor, but haven’t been exciting by anything else BMW has done with them. I guess the success of the S1000RR has opened up BMW’s market for their own brand now and they don’t need a youth marque anymore. Hopefully KTM has a little more focus.

  • http://www.twowheelsplus.com/ Anders

    KTM to own both Husaberg and Husqvarna? KTM is soon more Swedish than Austrian.

  • TraderJoesSecrets

    Hmm… it would still be Bajaj’s money, albeit money they paid Pierer first. I would rather hear that Bajaj is directly involved, because I like the idea of Husky tapping into that enormous cash flow. Still, Pierer has obviously put KTM on a very interesting track over the last few years — they produce a bunch of very interesting bikes IMHO. Let’s see how the whole deal shakes out over the next week or so. (Mark Gardiner)

  • Scott Jameson

    Husqvarna is not a motorcycle nowadays, its an iconic brand name, like Indian.

  • http://www.facebook.com/SashaPave Sasha Pave

    This would probably confuse the Husky product line even further, especially if it were to start using KTM technology and parts. There is an increasingly fine line between Husa and KTM and these days it’s nearly indistinguishable. If the same were to happen to Husky I don’t think anyone would benefit.

  • http://www.facebook.com/people/Scott-Sweeney/501437288 Scott Sweeney

    My first thought was that makes sense, seeing as Husqvarna seems more of a boutique brand and might be better off with KTM’s lower volume retail structure. Interesting turn of events none the less.

  • Jeffrey Steiner

    The Nuda is not a lightly refreshed f800. It’s a whole new animal!! The 315 crank… It’s a parallel twin with 45 degree journals, it’s a Harley!! Never been done before in history! its Lighter, faster, smoother, more powerful and with the Ducati invented, used by BMW “nodding rod” third journal balancer. Listen to the you-tube movies.. When the Nuda has after market exhaust.
    http://www.youtube.com/watch?v=_H5RONEQ-nk&feature=youtube_gdata_player