Our show is part of the DRIVE channel, a mainstream lifestyle outlet targeting young people that are into cars. Having a bike show on a car channel gives us a unique opportunity to sell motorcycling to non-riders. I think we’ve done a good job doing that by showcasing the performance, lifestyle and adventure that two wheels makes possible, so now it’s time to make a case for motorcycles as everyday transportation. Doing so means one thing: lane splitting. Here’s how and why riding between lanes is the best thing ever.