SevenMX: Bubba’s own line

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It make sense, the most stylish and distinctive rider in Supercross launching his own brand of motocross gear. To do so, James “Bubba” Stewart is partnering with Troy Lee Designs. There’s talk of shaking up the space with heavy technical innovation, but for right now, SevenMX is mostly about making bold, striking, simple motocross jerseys and trousers.

  • Chris Davis

    I absolutely love the straight-faced assertion that MX apparel hasn’t changed over the last 30-40 years. It will be interesting to see how riders take to wearing another man’s number and not their own.

    • Taichi Desir

      Ken Blocks been there.

  • Taichi Desir

    Finally an end to all the retarded tacky hyper energy drink style.