Hammarhead x Cool Hunting

Dailies -

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Hammarhead’s new Moto Guzzi V7-based “Wayward” drew the attention of Cool Hunting, the mainstream style/architecture/design blog recently took the bike for a spin and sat down for a chat with James about creating it.

  • Charlie

    That’s a great daily rider. A thoughtful, reasonably priced custom. Well done bags a big plus.

    • yipY

      Calculators are very cheap these days,do your sums.For rather less than 7K for this “custom work” I can get a can of paint removing glop from Walmart and a set of bags from Herman Hermann.

      • Charlie

        And if my grandmother had wheels she would be a trolley car. I certainly would struggle to produce something like this. Maybe you can replicate or improve it, but I’ve got a calculator and everything is expensive and when I buy something cheap it looks that way. There’s a nice market for finishing the work the manufacturers start. The best example is the v7 racer, which looks like a homemade job. Finally, how about letting some ppl make some $ in the motorcycle business. Every dealer I know is absolutely struggling. One vote for Hammarhead

        • yipY

          A hack saw and a file are cheap. Blasting and spray cans are cheap. Virtually every part and workshop supplies are able to be delivered to your door via eBay. There has never been an easier time in history for anyone to modify a custom motorcycle with all the info available on the web for free.
          The idea of”finishing the work the manufacturers start” is complete nonsense.H-D sold a Sportster Iron model in matt black and in the current custom style straight out of the box.’ead’s charging to fashion and paint a new bike twice.$7K to strip off some paint and brackets, mount a rear fender differently and tack on some wax pack racks is a joke I don’t get. Shorty mufflers directly under your ear? give me (and my ears) a break.

          Good dealers always prosper and profit, period.If every dealer you know is struggling you should erase their memory and find different ones.

          • Charlie

            I think the sum is greater than the parts and you are missing some of the details – but more power to you if you can create a cheaper, better “custom”. I wish the manufacturers would spend a little more to create better “sportclassics”. The Ducati models were awful – even though they have increased in value of late. The V7 is another example of almost being good. A $15k example with better detailing would be on my list – hence my interest in the Wayward. And I think Hammarhead creates some affordable, distinctive bikes. On motorcycle dealers – I beg to differ. At least in my area it is a great hobby and a tough business.

            • yipY

              Manufacturers know that building art bikes that look like ones that would have been cool in ’74 is not a profitable exercise.New owners expect modern dynamics and reliability and that is not easy to achieve without acres of plastic to hide things behind.If you want a bike that looks like it was made in ’71 go buy a TU250X and enjoy it.

              • http://twitter.com/Ricardo_Gozinya Ricardo Gozinya

                I guess that’s why the Bonneville, and airhead Harleys, are so unpopular.

                • yipY

                  The Modern Bonneville is a good effort but is big and bulbous and has an ugly frame.The recent Sportsters look good from a distance until you look closely at all the ugly exposed wiring,electrics and plastic covers.Neither bike has the clean,sparse and simple lines of the same models of the late sixties and early seventies.Both only look like cool bikes from that era from about thirty paces.There is no accounting for new bike buyers tastes.

  • Dustin Edwards

    It’s sad I can’t buy this awesome bike. Hipster douchebags ruin everything.

    • Kr Tong

      It would be cheaper to make one yourself.

      • Dustin Edwards

        Exactly. Buy a classic Honda and put some work into it. It’ll look cool, not phony and if you did a good job, be a reliable daily rider.

    • yipY

      Quote;”Hipster douchebags ruin everything”? Are you referring to the bags on this awkward b-grade effort,the “builder” of it or the idiots who elevate this dross to “art”.’eads’s created nothing here,merely removed junk and paint off of a stock low rent Guzzi.Cool Hunting magazine needs to keep hunting cool as the only thing bagged needs to be released.

  • Nathan Wiley

    Are we back on this lump? There are so many well done “customs” floating around on the net that are executed so much better than this bike, but this one keeps popping up everywhere. I guess that’s how things work these days…..those with the best marketing campaign have the “best” bike. How unfortunate for those builders without deep pockets.

  • BigRooster69

    Great little Guzzi, but what’s with the Harley landing gear at 1:06?

    • Nathan Wiley

      I noticed that….dudes got some serious outriggers.

  • yipY

    I’ve viewed the video and remain unimpressed.The exhaust noise sounded shallow and irritating.The short mufflers are a performance joke and outlet being directly under your ears is just riding deafness with a headache.The story about being in a strange land riding a tiny bike with a backpack is a poor attempt to create an adventure mystique that relates in no way to this bike.The stance is just odd,as many others have mentioned before.I think the bags were added to try to hide the shocks and the rears weird jacked up stance.The delusional statement about bags added on as an afterthought,not being an afterthought is nonsense to me.How he built a Guzzi with no character is beyond me.Even CX500 cafes have more allure. http://www.motorcycleclassics.com/uploadedImages/Blogs/Richard/Docs_Chops_CX500.jpg

  • DSquared

    What a onanist (wanker). Comments on marketing trumping reality are spot on.