20 Years Of Monster

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TheQuail2013_07

Ducati chose the Quail Motorcycle Gathering to mark the 20th anniversary of its legendary Monster bike estimating more than 150,000 have been sold since it was first introduced in 1993.

There was a special area in the Ducati display at Carmel, CA, with three versions of the Monster motorcycle on show – a 1999 streamline special, a 1995 custom tracker and a 2013 Monster.

On hand was former Ducati Monster program manager Miguel Galluzzi and now Director of the Piaggio Group’s Advanced Research & Design Center, based in Pasadena, California. He gave some insight into the Monster’s design and development and explained how there was just himself and Fabio Montanari working in secret on the Monster at the Ducati’s Bologna factory, in Italy.

“We were hidden away in secret and nobody at the time knew what we were working on,” said Galluzzi. “Fabio was an expert at working with aluminum and we felt we were onto something really special when he and I put it altogether and saw the finished Monster for the very first time.”

Galluzzi spent some time looking at AVA’s 250 Swift that was making its world premier at the Quail Motorcycle Gathering. “You know we have a big gap in our range at the moment with nothing in the smaller capacity sector. The problem here in the U.S. is the average age of buyers is a lot higher than in Europe and they want bigger motorcycles. But maybe we should be looking at smaller bikes for the younger market too.”

  • DucMan

    My first motorcycle was my 1997 Monster 750. I learned how to ride on that bike. I have modified her extensively over the years and now own THE perfect Ducati Monster in my mind. I love my Monster and will never get rid of her.