Suzukis 50th Birthday Party

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To celebrate its 50th birthday in the US, Suzuki rolled into the Indy MotoGP with a huge tent, a bunch of historic bikes and even a new, special edition GSX-R1000.

The 2014 50th Anniversary Edition Suzuki GSX-R1000 was unveiled by Larry Vandiver, VP of Motorcycle and ATV sales, and a Suzuki company man of 35 years. Larry started out as District Manager in West Texas, then ran Suzuki’s marine business, then returned to his true love- motorcycles. I asked Larry what is his favorite bike to ride.

“Well, when I was a little younger it was the GSX-R, but I do a lot of Hayabusa riding now,” says Larry. “We started the Ultimate Busa project this year after seeing the custom bikes at a bike night in Southern California. I thought it would be great to showcase customer bikes somehow.”

“The GSX-R had the biggest impact of any motorcycle in the US, that model changed motorcycling here forever. The first GSX-R750s we got, we all went on a ride, and I thought ‘Wow, I could really be a racer!’ I’d ridden fast bikes before, GS1100s and the like. But this one was the first that handled so well I thought I could really get out there and race it. That’s why it revolutionized bikes in the US. We’ve won 13 National Championships and I forget how many World Championships with the GSX-R lineup.”

The Party At Indy

Suzuki took over Turn 2, normally occupied by Ducati, and had all the amenities you’d expect in a proper fan paddock- gear check, hospitality, shopping, great viewing areas, and display bikes. Not only did they have the latest models on display, Suzuki also invited the 15 finalists of the Ultimate Busa competition. On Saturday they announced the winner, Wite Out.

They also had the Michael Jordan Motorsports race hauler, and commemorative GSXR’s from various points in their history together. The paint schemes always include hidden messages with special meaning to team owner Michael Jordan. This design on Aaron Yates’ GSXR actually says “I’ve failed over and over and over again in my life and that is why I succeed.” – Michael Jordan

There was also a Yoshimura Racing hauler with some of the more important GSXR’s from Suzuki’s history in AMA racing. Yoshimura has been working closely with Suzuki since 1978 to develop their race bikes. It was really interesting to see the evolution of the bikes, as they’ve gotten smaller and sleeker over the years since the 1998 GSXR on display. I spoke with Yoshimura head of R&D, Don Sakakura about this.

RA: It looks like the older style tail sections are more aerodynamic, with that giant hump. Is that so?
DS: Yes, as styles have changed, we’ve had to adapt, so the bike has different lines, but is not as aerodynamic as it once was. We still develop all of our bodywork in a wind tunnel with the rider on the bike, but we also have to work with what the customer wants. We started doing the air intakes in 1999, which helped get air to the carburetors a lot faster.


(I love how Kevin Cameron is photobombing)

The Commemorative Model

For 2014 Suzuki built a special GSX-R1000, the first 50 made for the US, the next 50 for rest of world. A subtle red/white/blue paint scheme commemorates Suzuki’s American history. Cosmetically, the bike honors the tradition of customizers with a polished chrome frame, polished powdercoat wheels, anodized accents, blue backlight on the gauges, and of course a commemorative plate for the limited run of 100 bikes.

  • Mr.Paynter

    WITE OUT.

    Ugliest Motorcycle Ever? Or just the complete aping of the ‘Busa’s already Jumbo Jet appearance?

    • Chester Nodier

      When you know you’ve made a mistake – White Out.

  • mid40s

    What’s happening to the designers at Suzuki? I think they put a dab of paint on a page and smear it back with their thumb and voila, a new GSX-R is born??? Yikes. Bring back round headlights and smooth lines PLEASE!!!

    • http://www.twitter.com/seanmacdonald sean macdonald

      this is just a new edition of this years bike (so its the same in every way except paint and probably some kind of number/badge)

      • mid40s

        yes, it doesn’t help the design IMO.

  • mid40s

    p.s. Their new MotoGP bike is amazing looking…. why not share the love?

    • susannaschick

      well, this story is about their 50th anniversary in the US. When they get closer to actually entering MotoGP, I’ll gladly write about that. I’d rather write about what happened, than about what might happen.

      • mid40s

        I meant it that would be nice if Suzuki let the GP designers influence the stock bike designers. More of a classic look as opposed to the crazy angles and over-swept lines of their production bikes.

        • susannaschick

          that would be nice! But like Sakakura said, there’s the issue of what the public wants. I guess more people want the crazy angles?