Icon Brammo Spec 32: EBoz Special Empulse

News -



The first production bike livery designed by Icon, this special edition Brammo Empulse R was designed to celebrate the team’s participation in the 2013 TTXGP series. The orange/blue paint, zebra graphics and “32” are pulled straight off Eric Bostrom’s race bike.

Limited to 32 examples, the bike features that unique color scheme, highlighted orange battery module brackets, color coded wheel trim, a stainless steel plaque showing the unique bike number and laser cut EBoz signature, and color coordinated Bostrom Icon Airmada signature helmet. Retail price is $19,995, $1,000 more than the regular Empulse R.

“As title sponsor, of Team Icon Brammo, we have the ability to design a great graphic instead of a great compromise,” explains Icon’s Joe Gustafson. “If this was traditional motorsports, there would be just too many variables to design a truly striking piece of artwork.

“There is no playbook for electric motorcycling, so both organizations are completely uninhibited to try a variety of different things,” Joe continues. “With Brammo, this is shown by their design leadership in the industry by creating world- beating electric motorcycles, and then racing them against their gasoline counterparts – which no other electric brand is doing. On our end, it’s in offering gear that is industry leading in both design and function, and bringing that into the racing atmosphere.

“The ICON Brammo Spec 32 is a great example of the collaboration between the two brands in this regard. Over the standard bike, it features more race-derived motor tuning to bring it closer to the prototype machine – crisper throttle response and sharper regenerative braking- and a bit more power. The very limited quantities give the customer something rarified and unique among their peers. As a customer of a Spec 32, you also get a Airmada Bostrom Signature helmet with your purchase.

“A large part of the ICON Brammo Spec 32 is the inclusion of Eric Bostrom on Team ICON Brammo team – the 32 being Eric Bostrom’s race number. As ICON, we were really excited to have him on the team. Not only his he a championship winning racer, but he offers product feedback that you can’t find from anywhere else. Additionally, you won’t meet a better representative for the motorcycling community – always friendly, always outgoing, and always willing to lend honest feedback.

“Finally, the big milestone for us is being tapped to design a motorcycle for production. Yes, we are a motorcycling apparel company, but over our existence we’ve had a large hand in influencing the culture of motorcycles at large, and giving a voice to a large segment of the riding community. From our product, to our media, to we never take the easy road in defining what motorcycylces can be stylistically, or how you are supposed to ride. With electric motorcycles, we are bringing this influence into a brand new genre of enthusiasts.”

  • Ioannis Yiannis

    As much as I love bright colors… Uh-uh.

  • Robert Horn

    Which means we’ll see some Icon retail racing leathers real soon, uh, right?

    • http://RideApart.com/ Wes Siler

      Nope. They’re not able to enter the track market thanks to agreements with Parts, which owns them.

      • http://metabomber.com/ Jesse

        Huh. I never knew there was specific agreement in place that forbade them from developing certain product lines.

        The More You Know ™

      • Stephen Mears

        Which means Alpinestarts doesn’t want Icon cutting in on their market amirite?

      • Robert Horn

        Thanks – a good reason for me not to engage in any witty nagging about it then…

  • http://metabomber.com/ Jesse

    Won’t lose that one in a crowd at Bike night.

    Also: Amber Compostes. I’m giggling.

  • Richard Gozinya

    It’s not the ugliest bike Icon has done.

  • karlInSanDiego

    I’m thinking an e-bike needs LEDs fo sho.

  • Benjamin Reynolds

    Gotta say the fully fared version of this bike that they race is pretty sweet. Not digging the naked version as much.

    • bammerburn

      Shoulda stuck with the classic round headlight.

      • Justin McClintock

        And that classic gas engine…..

        • http://metabomber.com/ Jesse

          But then I can’t sneak out for midnight hooligan rides. Sneaky silent moto for stealth rides!

        • bammerburn

          Sure. More climate-change hurricanes be damned.

          • Justin McClintock

            Yes, my purchase of one more gas powered motorcycle is going to bring about the apocalypse. But batteries, those are as clean as water. Somebody on the internet said it, so it must be true.

        • Benjamin Reynolds

          I bet electric is fun in a different way.

  • John

    Okay, well, that’s unfortunate. Do they make bike covers that resemble paper bags?

  • John

    Spider Bike!
    Spider Bike!
    Does whatever a spider bike does!
    Can it swing from a web?
    No it can’t
    It’s a bike!
    It is the spider bike!!

  • bammerburn

    The helmet looked gorgeous in person. I’m thinking the same for the bike.

    • http://metabomber.com/ Jesse

      I suspect you are right. In profile, we get a limited perspective on the design (both the graphics and the bike itself).

      I suspect this bike is a stunner in person, provided one likes forward thinking technology and boundry-poking design. Which I do.

  • Mr.Paynter

    I like it. I wish I could get my hands on one!
    It’d definitely stand out, and I want an Empulse anyway!

    *Edit: for some reason I’m niot a fan of the helmet though, go figure.

  • Jonathan Berndt

    first Miley Cyrus, then this…. what a week!

  • Davidabl2

    Brightly colored squid-bait :-)
    Very brightly colored.

  • Campisi

    I’m more interested in the changes to the powertrain.

  • John

    “Hey, cager, can you see me now? How about NOW?”

  • Alpha_Geek_Mk2

    Meh with a heaping helping of Ugh. I’d rather have the standard colors with double the range at half the price.

    • http://metabomber.com/ Jesse

      and a pony.

      • Alpha_Geek_Mk2

        A pony would be great! …just not in those colors. Ponies don’t use dino fuel and have better range

  • TFR

    Icon style: gaudy, busy, tacky, expensive (but probably deteriorating within a week, if the gear I was seeing returned at the shop where I worked was any indication).
    I interviewed at Icon a few years back, and the whole Brosef design cliche catalog that
    they showed me caused me to cut short the interview and flee…